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Work Background
RandsMarketing and Comunications Analyst II - Rands
May. 2021Caxias do Sul, BrazilExperience in marketing strategies and tactics for financial services, representing the marketing team within business squads, orchestrating actions and tactics with various teams. Responsible for mapping demands and opportunities to connect with macro-marketing processes, ensuring the delivery of the best results without impacting colleagues' priorities. Developed go-to-market plans for new products and conducted market research. Responsible for the tactical plan for the Bank and Insurance Business Units, participating in key projects such as the evolution of the Rands Design System, Rands App, and Business Platform. Implemented the Monday platform for activity tracking to improve tactical plan management for leadership. Supported team management through the Multiplicadores project, assisted in conducting internal and external meetings, and supported fairs and events. Structured presentations, reviewed content, executed promotional and communication campaigns, and interfaced with agencies and partners.
Rivatti GroupMarketing Analyst
Jul. 2020 - Apr. 2021BrazilExperience in developing digital marketing and sales strategies for Brazilian and international markets (LATAM). Launched the UV-PRO Sterilizing brand and its new website, blog, and e-commerce platform. Structured influencer marketing and inbound marketing tactics. Created ad campaigns on Google and Meta Ads. Analyzed and developed automations in RD Station. Executed inbound marketing and content campaigns. Participated in the project to align the company with new data privacy laws. Collaborated with marketing agencies to create content for blogs, digital media, and automations.
Vero Dellaudo Diagnóstico por ImagemMarketing Lead
Sep. 2018 - Jul. 2020BrasilResponsible for developing and coordinating internal and external marketing activities, creating and coordinating marketing actions and campaigns, and managing social media and the website. Led the marketing and sales internship program. Led the ombudsman and customer satisfaction project. Created public relations strategies and tactics, facilitated communication with the medical market and strategic partners. Part of the committee responsible for implementing the sales strategy for doctors and partners. Participated in the M&A project of Sul Diagnóstico, a company providing medical solutions for underserved populations. Developed the marketing structure of Sul Diagnóstico. Led the organization of events such as Pink October, Doctor Day, Secretary's Day, and Victorious Parades. Managed sponsorships and campaigns aimed at increasing brand awareness. Oversaw the social media strategy. Led market research, marketing budgets, and more. Created PowerPoint presentations and executed offline and online campaigns.
Vero Dellaudo - Diagnóstico por ImagemMarketing assistant
Jun. 2017 - Sep. 2018BrasilDeveloping activities of internal and external marketing, campaings and tactics. Coordenate the social media.
Vero Dellaudo - Diagnóstico por ImagemMarketing internship
Apr. 2016 - Jun. 2017BrasilDevoloping activities of internal and external marketing.
Live It AgencyProspect and Acquisition of New Leads
Apr. 2015 - Jan. 2016BrazilResponsible of prospecting leads, organization of events, coordenation of social media. Agency support for the client portfolio, review of materials and responsible for debriefing the demands received.
Casa Perini WineryDigital Marketing Internship
Oct. 2013 - May. 2014BrazilCoordenation of social media, internal relationship, contact and relationship with client, suppliers and employees. Website update and e-mail marketing.
Hotel Swan Tower Caxias do SulRecepctionist
Apr. 2013 - Sep. 2013Caxias do Sul e Região, BrasilRecepção hoteleira. Reservas. Atendimento ao cliente. Serviços Gerais.
Prefeitura de Caxias do SulPublic Relations Intern
Mar. 2011 - Mar. 2013Caxias do Sul e Região, BrasilAtendimento de turistas, recepcionista, organização de eventos com parceiros regionais e estaduais, recepção em grandes eventos como Festa da Uva e Fenavinho.
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