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Work Background
FG CreativeCo-Founder & Chief Operating Officer
Jan. 2025Kingston, Jamaica- Business Strategy & Operations: Develop and execute business strategies, ensuring operational efficiency and sustainable growth. - Client & Account Management: Build and maintain strong client relationships, oversee key accounts and ensure project success. - Project & Team Leadership: Lead cross-functional teams, manage workflows, deadlines, and deliverables to ensure seamless execution. - Marketing & Brand Development: Spearhead marketing initiatives, brand positioning, and creative strategies to drive business visibility. - Financial Oversight & Budgeting: Manage budgets, optimize resource allocation, and ensure financial sustainability. - Process Optimization: Implement systems and workflows to enhance productivity, streamline operations, and improve team collaboration. - New Business Development: Identify growth opportunities, secure partnerships, and expand service offerings to scale the business.
Brafton Inc.Senior Project Manager
May. 2023Boston, Massachusetts, United StatesOversee day-to-day content marketing project operations for 15+ client accounts from diverse B2B & B2C industries including financial, food and beverage, data security, online education, healthcare, engineering, education, and industrial sectors to guarantee measurable SEO-optimized data and results. - Primary project contact for all deliverables for major agency accounts. - Liaise between inter-departmental teams, including the various production groups - development, data & strategy to create editorials, video content, marketing collateral, PPC campaigns, and various print and digital materials.
Brafton Inc.Project Manager
May. 2022 - May. 2023Boston, Massachusetts, United States
Advertising & Marketing Ja. Ltd.Account Director
Aug. 2019 - May. 2022Jamaica- Agency point of contact for some of the Caribbean’s biggest and most notable brands. - Managed 5 clients on average resulting in 10-15 projects on any given day. - Direct end-to-end campaign/advertising activations including radio, TV, print, OOH, social and digital. - Acted as liaison between clients and the various agency services/departments - creative and media. - Assisted with creative strategy & conceptualization for various client campaign pitches and subsequent productions. - Collaborated on a local tourism campaign execution at the onset of the pandemic when the industry was struggling, contributing to a considerable increase in bookings. - Managed the daily communication and creative deliverables for an international restaurant franchise client with local ties.
Advertising & Marketing Ja. Ltd.Production Manager
Nov. 2018 - Aug. 2019
Ion Communications LtdProduction Manager
Jan. 2018 - Oct. 2018- Oversaw traffic and production, including project management and quality assurance for all of the agency's clients ranging from investments and banking to government. - Led client services initiatives and managed relationships with external project vendors.
Chas E RamsonBrand Manager, Foska Oats & Ramsons
Jan. 2017 - Dec. 2017
Sagicor Group Jamaica LimitedMarketing Officer, Cards & E-Channels
Jul. 2015 - Jul. 2016Responsible for managing the day to the day operations of the Cards and E-Channels marketing portfolio, including development and execution of campaign strategies, budget maintenance and reporting, and promotion and event management to increase acquisition of cardholders and drive usage. - Led print and digital strategies and resulting productions to support the marketing initiatives of this bank’s principal business line. - Launched a comprehensive ATL rewards campaign with an international recording artisteI - Positioned credit cards as a lifestyle tool. - Launched quarterly digital magazine and developed product personas to educate cardholders.
eMedia Interactive Group LimitedHead of Branded by eMedia & Vice President
Sep. 2014 - May. 2015- Account Executive for 40 local and international clients, leading team in content strategy and execution of print, OOH, television, digital publishing and new media campaigns - Officially launched the Branded by eMedia creative agency to over 75 local corporate prospects in December 2014. - Exceeded sales targets in 2014, year-over-year growth.
eMedia Interactive Group LimitedExperience Manager
Apr. 2013 - Aug. 2014- Significantly reduced the company's outstanding receivables within the first 4 months of tenure. - Project management support and HR manager across all departments, improving retention of full-time creative team. - Implemented programs for continued learning for in-house talent as a function of HR duties. - Developed a plastics recycling program, eMedia Green that benefited not only the main team but all of the companies housed in the entrepreneurial center. -Lead sales and negotiations for original content arm iVu tv's national partnership with FLOW TV to produce and premier local content. - Secured funding from Australian Aid for the YUTE Lens Support program, designed to provide 40+ inner city youth with practical/hands-on skills and training in different areas of film to increase their employability/entrepreneurship options.
Liquid Light DigitalProduction Assistant
Jan. 2013 - Mar. 2013Oversaw tasks related to the production of advertisements and videos such as organizing shoots, managing talent, etc. as well as performing the daily administrative tasks that are involved with production and the general operations of an office such as payroll, arranging meetings, communications and more.
Britton, Britton & Co. LtdFreelance Marketing Associate
Aug. 2011 - Mar. 2012Oversaw digital media management, execute events, draft project proposals, as well as conduct daily administrative duties such as liaising with involved parties, creating invoices and arranging meetings.
Complete Marketing SolutionsFreelance Project Manager
Jun. 2011 - Dec. 2012Project based role designed to assist with the organization, management and execution of the hosted and contracted events through site visits, communication with suppliers, sponsors and other parties, overseeing budget, promotions and more.
Headline EntertainmentPublic Relations Intern
Jun. 2010 - Jul. 2010Performed various tasks related to the entertainment industry such as creating and executing press kits, organizing and overseeing events, managing artistes and specific entertainment related projects and launches.
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