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Work Background
Dress for Success PittsburghCommunications & Events Coordinator/Data Analyst
Nov. 2021 - Sep. 2024United States, PittsburghExecuted event planning coordination tasks, such as managing venues, vendors, and internal stakeholders within the events department of a nonprofit organization.
Planned and implemented targeted email marketing campaigns, leading to a 25% increase in fundraising goals for major events.
Promoted virtual events via social media platforms such as Facebook, LinkedIn and Instagram, resulting in a 60% rise in online donations & a 45% increase in event registrations through effective audience targeting.
Supervised a team of 5 interns, providing leadership and career guidance while managing projects that supported organizational goals.
Engaged with corporate partners and volunteers, serving as a liaison and guiding event chairs and committees to enhance event success and adherence to DEI principles.
Vanburgh MediaGlobal Marketing Manager
Mar. 2021United States, PittsburghDeveloped a brand awareness campaign and content marketing strategy that increased monthly lead generation.
Created and repurposed social media content, expanding the company’s online presence efficiently.
Designed PPC campaigns and landing pages that boosted conversions, while optimizing targeted audiences and ad copy for higher ROI.
Enhanced email campaigns and automated lead generation workflows, resulting in improved open rates and lead conversions.
Set up and managed a CRM from scratch, optimizing the lead generation funnel and customer management processes.
Conducted competitor analysis and keyword research using ahrefs to inform SEO strategies.
Created SEO-optimized blog content and implemented promotion strategies via backlinking and partnerships, increasing website traffic.
Led global social media and digital communication strategies for Amigos Max, enhancing brand visibility with a 120% increase in follower growth and an average of 600 interactions per post.
Organized and hosted 3+ international audio rooms on Clubhouse, consistently expanding audience reach by 120% and fostering global community engagement.
Developed and executed social media content and marketing campaigns for 3+ global clients, resulting in a 40% growth in online reach and customer interaction across diverse markets.
Managed global marketing campaigns for virtual events, achieving an 850% increase in registration and attendance.
Produced and managed social media content and marketing campaigns for 10+ global clients, driving a 50% increase in brand visibility and engagement for national and international clients.
Executed a variety of campaigns tailored to each clients needs, implementing data-driven strategies to optimize performance across paid social platforms such as Facebook, Instagram and LinkedIn. Refined tactics led to a 30% improvement in overall campaign efficiency.
UPMC Health PlanCOB Services Concierge
Jul. 2016 - Apr. 2021Spearheaded member communication initiatives, transitioning to email marketing which reduced costs by $25,000 and improved customer satisfaction by 20%.
Enhanced member portal functionality in collaboration with the COB Smart Portal team, enabling all lines of business (Commercial, Medicare, Medicaid, and Marketplace policies) to submit updated insurance information, leading to a 50% reduction in member services calls.
Analyzed healthcare data trends to optimize marketing strategies, ensuring alignment with clinical outcomes and improving overall effectiveness.
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