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Work Background
1021 CreativeCreative Strategy Manager, MX
Oct. 2021 - Apr. 2024Mexico, Mexico CityTrained and managed a team to support the YouTube LATAM Culture & Trends team in content and trend curation.
Edited a weekly newsletter for internal global distribution, ensuring consistent, engaging, and relevant content.
Performed data-driven and qualitative research to deliver comprehensive monthly reports on digital ecosystem insights.
Achieved significant confidential improvements in project outcomes as per NDA.
Sensacine LATAMContent Editor
Nov. 2017 - Oct. 2019Mexico, Mexico CityManaged CMS and specialized in SEO writing to optimize content visibility.
Led the editorial team, overseeing content curation and ensuring high-quality publication standards.
Created diverse content for the website, including junkets and news on cinema and television, special feature articles, and reviews, generating enough engagement to significantly increase followers and contribute to the site's growth.
Built significant trust and collaboration with major industry players like HBO, Netflix, Videocine, and Prime.
Content Specialist & Market ResearcherFreelance
Jul. 1999Mexico, Mexico CityProvide content creation, editing, creative writing, and strategy services to various clients including Cine Premiere, Travel & Leisure, Elle, Life & Style, Mazda, Fundación Elena Poniatowska, and Fluvip.
Develope and manage content across multiple platforms such as websites, social media, playbooks and newsletters, tailoring voice and style to each client’s brand.
Direct qualitative market research, led focus groups, and utilized a unique methodology to unearth deep emotional consumer motivations to uncover insights that drive brand or content engagement to various clients including Kimberly Clark, Campbells, Unilever, Haagen Dazs, significantly improving their market positioning and engagement strategies.
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