Yard ClubProduct Designer
Nov. 2013 - Jul. 2016San Francisco, CAAs the first product design hire at Yard Club, a marketplace for heavy equipment rentals, I played a pivotal role in shaping the product from inception to its successful acquisition by Caterpillar in 2016. My responsibilities spanned across all aspects of product design, ensuring a seamless and efficient rental experience for users. Key Achievements: - Marketplace Design: Designed the core marketplace platform, enabling customers to effortlessly list, search for, and rent heavy equipment.
- End-to-End Rental Lifecycle Product: Conceptualized and designed a 0-1 product that managed the entire rental lifecycle, from equipment pickup to return, including features for inspections, tracking, and messaging.
- User Feedback Integration: Actively synthesized user feedback to refine and improve designs, ensuring the product met user needs and expectations.
- Multi-Platform Product Design: Led the product design direction across web, iOS, and Android platforms, delivering a consistent and user-friendly experience.
- Collaborative Product Strategy: Worked closely with the CEO to shape the overall product direction, aligning design decisions with business goals and market needs.