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Work Background
Adscend Media, an Edge226 CompanyBusines Development
Jan. 2026
Edge226Business Development for Adcend
Jan. 2026• Specializing in partnerships between Adscend Media, other incentivized networks and direct publishers
Edge226Daupp / DSP SSP Platform
Dec. 2024 - Sep. 2025Edge226 SSP is Connecting DSPs to High-Quality Audiences on a Brand-Safe Marketplace
• Diagnosed issues in campaign pacing, event weighting, machine learning behavior, and data discrepancies.
• Delivered insights to product and engineering teams, contributing to enhancements in workflow, performance logic, and platform efficiency. • Applied structured optimization methodologies that improved ROAS and long-term user value across key partners. • Contributed to continuous development of internal best practices and technical processes across the organization.
Edge226Director of Supply @Edge226
Dec. 2023RehovotEdge226, Elevating App Growth to New Peaks Edge 226 is a global leading provider of advanced ad tech solutions for today’s mobile and video advertisers. With offices in New York, Tel-Aviv and London, Edge was established to address the ever-changing challenges in the ad tech industry with a laser-focus on improving business results by making smarter, data-driven decisions.
Edge’s portfolio of solutions consists of Peak - Results Driven DSP and Echo - Affiliate Tracking Solution. • Edge226, performance agency • New Business Development for Supply (app owners, networks)
• Sales Management
• Customer Relationship Management (CRM)
• Market Research
• Business Planning
• Business-to-Business (B2B)
• • Managed and optimized delivery across multiple advertising networks within Edge226’s mobile-first, performance-driven ecosystem. • Troubleshot complex issues involving tracking, attribution, pacing, and traffic quality in programmatic advertising environments. • Collaborated with operations, product, and account management teams to stabilize performance and maintain efficient delivery. • Ensured campaigns aligned with ROI-focused, outcome-based optimization goals. • Supported the development of scalable operational processes that improved delivery consistency across channels.
MobwindHead Of Business Development
Jul. 2020 - Apr. 2023London Area, United Kingdom• Mobwind, performance network working on CPI CPA CPM CPC campaigns • New Business Development for new partners, demand, as advertisers (direct and agencies) supply (app owners, networks)
• Sales Management
• Customer Relationship Management (CRM)
• Market Research
• Business Planning
• Business-to-Business (B2B)
• Building long term partnerships with direct advertisers, agencies and networks
AdStamp.ioChief Revenue Officer (CRO)
Feb. 2019 - Jun. 2020Singapore• Adstamp.io is an advanced programmatic native ad exchange that matches buyers and sellers of native advertising. • New Business Development for new partners, demand, as advertisers (direct and agencies) supply (app owners, networks)
• Sales Management
• Customer Relationship Management (CRM)
• Market Research
• Business Planning
• Business-to-Business (B2B)
• Building long term partnerships with direct advertisers, agencies and networks
minimobBusiness Development
Jan. 2015 - Jan. 2019Singapore• Minimob, Mobile Ad Network, Performance-based advertising, Cost per Acquisition (CPA), Programmatic Ads, App Monetization, Post install events (PIE)
• International Business Development
• New Business Development for new partners, demand, as advertisers (direct and agencies) supply (app owners, networks)
• Sales Management
• Customer Relationship Management (CRM)
• Market Research
• Business-to-Business (B2B)
• Building long term partnerships with direct advertisers, agencies and networks
www.fpress.grBusiness Development Consultant
Oct. 2014 - Dec. 2014Athens Metropolitan Area• Online news focus on Greek Economy
• Business Development working with Direct advertisers and Advertising agencies
SBC TV ChannelCCO
Jan. 2013 - Jan. 2013
Greek Business ReviewCo-founder & Business Director
Jul. 2012 - Sep. 2014Athens Metropolitan Area• Online digital magazine for national economy, banking, shipping, telecommunications, health, energy, privitazation and business reconstruction
• Business Development working with Direct advertisers and Advertising agencies
VAGMA PUBLICATIONSGroup Adverising Director
Jan. 2012 - Jun. 2012Athens Metropolitan AreaHilton Magazine / Golf & Leisure / Greek Riviera
Amaze S.A.Commercial Director
Apr. 2008 - Jun. 2011Athens Metropolitan Area• mobile marketing and entertainment solutions to MNOs, Media, Brands and directly to mobile users
• Business Development, working with national and regional tv channels
Greek Ministry of DefenseAdvertising Manager
May. 2004 - May. 2005Athens Metropolitan Area
ISOTIMIACCO
Jan. 2004 - Jan. 2007Athens Metropolitan AreaWeekly Financial Newspaper
Dreamworks s.aCommercial Director
Jan. 2003 - Jan. 2004Athens Metropolitan Area
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