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Work Background
blu AI™Senior Relationship Manager
Nov. 2023 - Oct. 2024Dubai, United Arab Emirates- Customer Loyalty & Engagement SaaS platform
- Visa strategic partner
TBWA\RaadDigital Strategy Director
Nov. 2022 - May. 2023Clients include: - Neom Tourism
- Pladis (McVitie's, Ulker)
- Henkel (Persil)
- Nissan
Wunderman ThompsonStrategy Director
Dec. 2021 - Nov. 2022Dubai, United Arab Emirates@Mirum innovation and digital transformation Clients include: - Google
- Johnson & Johnson
- Costa Coffee
- BAT
Ampersand HealthStrategic Partnerships Lead
Nov. 2020 - Dec. 2021London, England, United Kingdom
Ampersand HealthMarketing Manager
Apr. 2017 - Nov. 2020London, United KingdomSocial impact, digital healthcare company. As Marketing Manager, I am responsible for implementing the company's marketing objectives which are: - Generating qualified leads for the sales team
- Position the company as a leader in self management and digital therapeutics
- Raise awareness and build brand equity / goodwill / reputation of our products
- Drive adoption by patients
- Build an engaged and loyal community of early adopters and brand ambassadors
Ampersand & AmpersandMarketing Strategist
May. 2016 - Apr. 2017London, United KingdomDigital healthcare agency. As Marketing Strategist I was responsible for managing and implementing b2b marketing campaigns to support sales. Parts of my role included: - Defining marketing KPIs to measure and monitor lead generation and conversion to ensure maximum impact in delivering company objectives.
- Developing and managing B2B marketing campaigns across different channels including email, DM, events and digital advertising.
- Managing website (including content creation)
Ampersand & AmpersandAccount Manager
Jan. 2015 - Apr. 2016London, United KingdomMobile development agency. I worked with several clients across different industries including digital healthcare, e-commerce, sharing economy, As an Account Manager I was responsible for liaising between the clients and the internal team to ensure success and satisfaction. Some of my key responsibilities included: - Managing client relationships, working closely to enhance client brief.
- Liaising with internal team to ensure projects are delivered on time and to budget.
- Owning the client retainer strategy including cross and upselling.
- Performing market research.
- Reporting on accounts performance.
International Labour OrganizationCommunications Coordinator
Sep. 2012 - Jan. 2013Regional Office for Arab States• In charge of all digital communications including but not limited to daily media and press mention monitoring, digital and social media, customer support and inquiries.
• Wrote and translated bilingual press releases and reviews, adverts and publications.
• Represented the ILO Communication Department at the United Nations Information Centre meetings.
Consolidated Contractors International CompanyBusiness Development - Trainee Program
Feb. 2012 - Aug. 2012Athens, Greece• In charge of marketing research and project screening and assessment.
• Developed and integrated CCC’s CSR strategy for the African market.
• Contributed to tender drafting and translating internal documents (French-Arabic-English).
Core Consulting InternationalJunior consultant
Aug. 2010 - Jan. 2012Beirut, Lebanon Management Consultancy in the Food & Beverage Industry • Day-to-day client advocacy and overlooking of goals through but not limited to concept briefing, trainee program development, workshops, policy implementation, marketing, financial plans, concept briefs and general operations.
• Drafted Policies and Procedures and Operational Manual documents for a commercial development that included 30 retail and commercial spaces. This included logistics and transportation planning and staff management.
• Organized and managed two launch events (including the opening of first luxury bakery “LaDurée” in Lebanon). Successfully secured 500 attendees and press write-up.
• Market research and conceptualisation of retail shops in Jeddah and Riyadh, Saudi Arabia.
DiageoMarketing Intern
Jun. 2009 - Sep. 2009• In charge of planning and implementing marketing campaigns for four products during summer of 2009 (of which Bailey’s and Smirnoff Ice).
• In charge of a Ketel One Vodka launch in the Lebanese market.
• Marketing campaign implementation, reporting, and presentation. Day-to-day marketing activities.
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