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Work Background
AirwallexStaff Product Designer
Mar. 2024Singapore, SingaporeThe achievements include, but are not limited to,
Led the design of a multi-conditional approval workflow for company expenses and bill processes and launched it with over 10 beta customers; Pioneered the design of vendor management products and defined complex object relationships and logics; Redesigned the mobile app's information architecture to facilitate a shift towards an organisational, multi-entity management structure; Currently focusing on enhancing and reimagining card management and mobile app experiences.
AirwallexSenior Product Designer
Mar. 2023 - Mar. 2024SingaporeSpearheaded key projects including Cards experience redesign, Bills Batch Payment, Card Re-issuance, Credit Card launch, and Business Name on Cards, achieving successful launches and fostering collaborative teamwork. Initiated and contributed to various cross-domain initiatives such as explorations and research on Spend product IA, AP & Reimbursement journey mapping, development of Content Guidelines, etc., driving continuous improvements and efficient across products and within the team.
Johnson & JohnsonLead Digital Experience Designer
Sep. 2021 - Dec. 2022SingaporeLead the Digital Experience Design capability (team of 5); Initiate & plan career development discussions & team culture building; oversee 7 projects across various business functions; Lead the business development, scoping, resource, and project planning; develop subject matter expertise in the Janssen Pharmaceutical business pillar; Establish credibility and continual partnership with business stakeholders; Lead and involve in strategic development & storytelling for several initiatives; lead the design & build phase of various projects with complex systems, business insight & multi-disciplinary teams, recent examples include - Redesigning the regional commercial Burden of Disease platform - discover and dissect business user insights across 8 functions; translate insights into useful and valuable data visualization & platform experiences; lead designers from internal team and external vendor teams; work closely with a multi-functional team of business stakeholders, technology & data science team, etc.
MoneyFittDesign Consultant
May. 2021 - Apr. 2024SingaporeConsult & co-shape the experience development of the MoneyFitt app and its other service offerings; lead the design of the MoneyFitt app, brand guidelines, and other service collateral materials, etc. *No conflict of interest. All the work was done outside of employment hours. The majority of the work was voluntary.
SingtelExperience Designer
Dec. 2019 - Sep. 2021SingaporeLed design in the agile squad for the My Singtel app. Launched various customer engagement projects; drove design decisions based on research and data; collaborated with and advocated for designers’ active contributions; contributed to the design system development.
CitiUser Interface Architect
Sep. 2016 - Dec. 2019Central SingaporeDesigned, enhanced, and initiated various features and products for both internal users and across various client segments. Focused on customer financial motivations, service & support experiences, internal dashboard enhancements for CRM & wealth management, chatbot service blueprint & design, and other customer engagement initiatives.
Aureso Pte LtdUX Designer Intern
Nov. 2015 - Apr. 2016SingaporeResponsible for the user experience design of mobile version of product development. Major work-scope includes market research, idea generalisation, wireframe and UX flow production, interactive prototype production.
The Estée Lauder Companies Inc. PteGlobal Internship Program
May. 2014 - Aug. 2014SingaporeGlobal Internship Program
Proposed the renovated design for the manager and employee on-boarding toolkit; Consolidated human resources policies and proposed the new design for affiliated HR website with the team.
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