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Work Background
NoNameIndependent Consultant
Feb. 2022Beirut, LebanonBrand Identity Development - Retail Marketing & Branding - Product Launches - Activation
The Network Communication GroupRegional Executive Creative Director
Jun. 2018 - Dec. 2021Lebanon | UAE | Saudi
No NameIndependent Consultant
Dec. 2012 - Sep. 2021Lebanon | UAE | SaudiConsumer Engagement Solutions, Activation, Product Launches, Retail Marketing & Branding, Brand Identity Development
JWT ExperienceChief Creative Officer
Sep. 2009 - Nov. 2012Lebanon | UAE | SaudiJWT Experience is the result of a JV formed through the majority acquisition of MnM BrandStreet by WPP. A focused consultancy based business offering retail, shopper and technology based marketing solutions to clients in MENA. Responsibility that spanned from development of consumer engagement programs to retail and shopper solutions. A mix of technology and social media integrated platforms, spanning from strategic to conceptual work with immense focus on consumer understanding and execution through project planning and team management.
MnM BrandStreetCo-Owner - Chief Creative Officer
Dec. 2007 - Aug. 2009Dubai - UAEA wholly owned agency established in December 2007 (www.mnm-brandstreet.com). Business grew to a breakeven by mid 2009. MnM BrandStreet acquired projects in various industries, real estate, telecom, retail, entertainment and consultancy. Main focus was on building new and existing brands across all touch points - specializing in brand identity development, consumer activation, retail and digital marketing. Majority joint venture with the WPP Group was established in December 2009 leading to the establishment of JWT Experience.
G2 / Grey WorldwideGeneral Manager
Jan. 2003 - Oct. 2007Dubai - UAEG2 is a sister company of Grey Worldwide which specializes in non traditional mediums - mediums that go beyond ATL. Main Responsibilities: Managed the different departments within G2 (Events, Shopper Marketing, Activation, Digital, CRM -staff around forty five) Day-to-day involvement on all clients (British American Tobacco – Nokia - Visa - Procter & Gamble - Canon - National Bonds - Heineken - various local TV Channels - Dream Land Aqua Park…) Involved in all new business development
Grey WorldwideRegional Creative Director
Oct. 1993 - Dec. 2002Dubai - UAEFrom Senior Art Director to Executive Creative Director on accounts such as: British American Tobacco – Nokia - Procter & Gamble - Standard Chartered Bank - Visa - Canon - National Bonds - Emirates Computers - THE One - Al Ain - Jotun Paints - La Roche - Grohe - 3M - Bridgestone - Heineken... Main Responsibilities: Managed a team of creative, finalizers and production - involved from concept to production - from print to TV shoots - from ATL to BTL - from events to retail
West Coast Beauty - San FranciscoArt Director
Jul. 1989 - Sep. 1993San Francisco - CaliforniaWest Coast Beauty, a large distributor on the West Coast for beauty brands such as: L'Oreal - Clairol - Paul Mitchell - Vidal Sasson - Redken - Matrix - Cricket - Centrix - OPI… Main Responsibilities: Design of print ads, 3D product displays, product design - collateral for ongoing educational events - two yearly beauty shows (from invitations to stage design to all collateral and branding requirements) - models and product shoots - liaising directly with the product manufacturing company in Taiwan.
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