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Work Background
Sony Music Entertainment BelgiumFreelance Marketing Coordinator
Sep. 2023 - Jun. 2024Brussels Hoofdstedelijk Gewest, BelgiëAs a Marketing Coordinator at Sony Music Belgium, I support the Belgian marketing team, including project and promo managers, and digital marketing specialists. My role involves a wide range of tasks and responsibilities, such as: - Internal and External Communication: Sending weekly newsletters, press releases, and all new releases of local and international artists to Belgian radios and media outlets. Managing guest lists and purchasing concert tickets for internal and external purposes. - Event Management: Supporting the organization and execution of promotional events, including live performances, listening parties, and media appearances. - Data Analysis: Monitoring and analyzing but also tracking the positions of songs on charts and radio stations, preparing detailed reports, and providing insights to the marketing team to optimize future campaigns. - Administrative Tasks: Handling administrative duties such as maintaining databases and coordinating with external partners and vendors. My role is pivotal in ensuring the seamless execution of marketing activities, enhancing the visibility of the local and international artists, and contributing to the overall success of Sony Music Belgium’s marketing efforts.
L’OCCITANE GroupStudent Digital marketing
Sep. 2021 - Oct. 2021As a digital marketing student at Occitane, I gained valuable hands-on experience in leveraging digital platforms to enhance brand presence and engagement. I was actively involved in crafting compelling social media strategies, analyzing campaign performance, and exploring innovative digital marketing techniques. My role allowed me to contribute to Occitane's digital footprint while learning and adapting in a dynamic industry environment.
Zelfstandig / EigenaarTalentmanager
Jul. 2021Representing a curated group of exceptionally talented individuals who bring their unique style and perspective to their field. With over 3 years of experience in artist and talent management, and a background in PR and marketing, I specialize in fostering the careers of artists, athletes, and influencers, ensuring they reach their full potential. My portfolio includes successful collaborations with renowned brands, groundbreaking campaigns, and strategic career development that have led to significant industry recognition and growth. Passionate about innovation and creativity, I am dedicated to creating opportunities that highlight the unique strengths of each talent I represent.
oona.agencyStagiair digitale marketing
Apr. 2021 - Jun. 2021Antwerpen, BelgiëStudio: Team Tech & Start-up (Samsung & Doritos) Core = influencer marketing - Participated in brainstorms to define communication strategies and creative campaigns for brands' and influencers' social channels (concept development). - Devised, composed, and coordinated press kits and seeding efforts. - Reported monthly results to clients. - Provided event support, both conceptually and practically. - Managed databases and conducted community research. - Researched new social media platforms and features within those platforms.
Bryan MgArtist manager
Nov. 2020 - Jul. 2024Manager of gold and platinum artist Bryan Mg, overseeing comprehensive management responsibilities including: - Negotiating contracts with various stakeholders to ensure favorable terms for the artist. - Strategizing marketing initiatives and managing the artist's public image to maximize visibility and appeal. - Coordinating tour logistics, including scheduling, travel arrangements, and performance preparation. - Facilitating artist development through strategic planning and career guidance. - Leading promotional efforts to enhance the artist's presence across media platforms. - Managing budgets and financial resources to optimize profitability and sustainability. - Exploring multimedia opportunities to expand the artist's reach and influence. In this role, I am dedicated to fostering Bryan Mg's career growth and achieving continued success in the music industry.
Minoï ParisStagiair communicatie
Mar. 2020 - Jul. 2020Parijs, Île-de-France, Frankrijk
- Brainstorming about social media strategy
- Preparing photoshoots
- Copywriting
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