Angelique Sabounjian - Multidisciplinary designer, Rouf Stays

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Work Background

Green Apple Agency Founder & Creative Director

Sep. 2018 - Oct. 2022Beirut District, LebanonGreen Apple is an agency that represents local, regional & international models by creating placement opportunities in photo shoots, runway shows, print/digital/tv commercials & brand ambassadorship. At Green Apple, beauty is for everyone & not defined by any look, race, age or size. Green Apple does not only represent faces or looks but more so promotes inclusivity & diversity to create awareness around openness, acceptance & above all develop equal opportunities to anyone who wants to become a model. Green Apple aims at breaking stereotypes, through its social media channels, about race, gender, culture & sexual orientation by sharing the story & lifestyle of each person through authentic portrayals.

Lebanese American UniversityPart-time Instructor

Feb. 2018 - Jul. 2019Beirut District, LebanonPart-time instructor of fashion entrepreneurship, accessories design, sustainability & digital marketing.

Kaph BooksManager

Oct. 2017 - May. 2018Beirut District, LebanonFounded in 2015, Kaph Books is a publishing house based in Beirut, Lebanon, specialized in quality art books – photography, fine arts – on Middle-Eastern artists or art practices. Each book is unique, created in collaboration with the artist and the contributors, with high technical and design quality. Our mission is to promote the talent of artists from the region – whether they gained international recognition or are still emerging.

Georgi SabounjianSenior Manager Marketing Business Development

Sep. 2017 - Jul. 2019Beirut District, Lebanon• Draft internal and external communications and marketing collateral including accolade submission, pitches, presentations, client alerts, newsletters, and social media campaigns • Utilize various strategies to source clients including (but not limited to): social media networking, email, lead lists, statement messaging, cold calling, event planning, website content management etc. • Coordinate with dedicated graphics personnel and outside print vendors on various projects • Develop and maintain mailing lists, contact lists and client profiles • Coordinate and develop sales documents (Past Performance, Plans, Resumes) • Coordinate and communicate with all departments including local/international sales team, accounting, HR, production, collection, interior/product design

Roni HelouPR & Marketing Coordinator

Sep. 2017 - May. 2018Beirut District, LebanonRoni Helou established his ready-to-wear brand after graduating from the design institution, CreativeSpaceBeirut. He launched his first & second lines with StarchFoundation, showed in Fashion Forward in Dubai and is currently selling in various boutiques in the Middle East. Roni Helou is one of the 16 emerging designers that have been selected by International Fashion Showcase for their 7th edition, where each designer will showcase their collections during London Fashion Week A/W19 at Somerset House.

Johnny Farah - Studio 37Production & Operations Manager

Nov. 2013 - Jul. 2017Saifi Village & Mar Mikhael BeirutJohnny Farah is a Lebanese designer of handbags, belts, shoes and accessories. All the Johnny Farah pieces are designed and manufactured in Lebanon, making Johnny Farah one of the only entirely local accessory brands in the country. The Johnny Farah concept store is located in Beirut, and both his ateliers are also in the area. The label is sold worldwide, with retailers in Europe, USA, the Middle East, Asia and online. Leather and brass hardware is custom made for every single item, and the result is a set of unique pieces belonging to a collection of meticulous craftsmanship and a distinct signature style. The accessories are molded from premium quality vegetable-tanned hides. This tanning process preserves the natural beauty of the leather. The hardware is made from hand-molded high quality solid brass that ages beautifully, giving more character to the piece. Ensure that the production is cost effective, prepare cost/price spreadsheets Work out the human and material resources needed Oversee the production process, draft a timescale for the orders and make sure they are produced on time Estimate costs and set the quality standards Monitor product standards and implement quality-control programs Liaise among different departments, e.g. suppliers, sub-contractors Implement the company's policies and goals Ensuring that health and safety guidelines are followed Supervise and motivate a team of workers Review worker performance Identify training needs Administer in the product design and pre-production planning stage with the designer Coordinate and conduct training internships for design students. Coordinate business travels and participation in international exhibitions as well as fashion events/weeks. Prepare and execute sales & PR events, launches of new collections. Handle day to day marketing and finance functions.

Artisan InitiativeFounder

Jan. 2013 - Mar. 2016Bourj HammoudArtisan Initiative addresses the threat arising in the craftsmanship community in Bourj Hammoud & its surroundings, due to cheap imports, the desire for European produced luxury goods & regional instability, by supporting ateliers & artisans. This initiative focuses on Bourj Hammoud where traditional industry has flourished since the 50's as a manufacturing center of excellence, but has sadly suffered from a decline. Once the artisans and skills are gone, it is difficult for a community to regenerate and grow. Craftsmanship in Bourj Hammoud is not just an industry, it represents the identity of the people living and working there. Through this project a cultural and historical wealth of production skills will be transmitted to future generations, as well as the creation of new jobs and empowerment of underprivileged youth. All this through training and mentoring opportunities where young people can learn directly from master artisans. Mission of AI: Preserve and support craftsmanship, generate a new wave of craftsmen, increase of job opportunities, elevate the quality and the esthetic of the “Made In Lebanon”, facilitate the creation/realization of 100% locally made brands.

Coordinator Officer at the Young Entrepreneurs & Businesspersons First Arab International Forum

L.I.B.A.N. - Lebanese International Businessmen Association's NetworkCoordinator Officer at the Young Entrepreneurs & Businesspersons First Arab International Forum

Mar. 2011 - Oct. 2011Ashrafieh• Responsible for creation and active usage of social media accounts to promote the event. Maintained close contact with different media outlets (TV and radio stations, magazines and newspapers) to promote the forum. • Planned and organized two-sub event at empowering young entrepreneurs, that took place in parallel to key event (Young Entrepreneurs and Businesspersons First Arab International Forum). • Designed and wrote invitations for sponsors, honorary guests, invitees and potential attendees. • Coordinated with other teams to ensure smooth preparation and meeting of deadlines.

TascheFounder & Creative Director

Mar. 2008 - Oct. 2013Bourj Hammoud, LebanonTasché is a leather accessories brand launched in 2008 by designer Angelique Sabounjian. The Tasché line reflects her ever-growing passion for design and dedication to fine craftsmanship. Designs range from everyday shoulder bags to small accessories. Styles range from urbane chic to sophisticated. Each piece is crafted with care with the finest leathers; they're also meticulously built on the inside, pockets are incorporated to provide an organized interior covered in vibrant materials. Every Tasché piece tells a story; inspired by friends and amazing people that are part of Angelique's journey. Tasché's creations are designed for the independent, free spirited, fun-loving, elegant and contemporary woman who values outstanding and conscientious local artistry. • Organize and administer photo-shoots for new collections. Cultivate and maintain professional relationships with editors, journalists and media companies. • Promote brand‘s identity through the creation of unique look books, catalogues and other printable materials. • Participate in various fashion fairs: create and design stand concepts and invitations. Liaison with various media outlets to allow adequate coverage. Develop and distribute press releases. • Set up and consistently expand brand’s social media presence, actively utilizing Facebook, Twitter, Instagram, Pinterest and Polyvore for publicized campaigns and events. Responsible for company’s website updates with relevant content. • Arrange and coordinate product and collection launches: from conception to PR event management.

Georgi SabounjianSales & Marketing Executive

Sep. 1999 - Mar. 2008Halat, LebanonGeorgi Sabounjian S.a.r.l are preeminent in creating & manufacturing refined & custom-made jewelry packaging, displays, shop interiors, as well as exhibition booths. The company was established in 1969 by Georgi Sabounjian & later carried forward by his two sons Nazareth & Bedros. The company was the first in the region to produce packaging with plastic injection & manufacturing molds, later the company gradually added new product ranges & expanded to regional & international markets. • Successfully developed company’s website, catalogue and brochures for all new products. • Actively planned and promoted new product ranges to new and existing markets through advertising newsletters as well as conceive their budget and sales forecast. Prepared sales and stock plans in conjunction with buyers. • Represented the company at multiple trade exhibitions, events and demonstrations. • Used excellent communications skills to target various audiences and closely managed customer relationships.