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Work Background
ResortPassHead of Growth / Director of Performance Marketing
Dec. 2023New York, New York, United States
Self employed Growth Marketing Consultant
Oct. 2023Consulting and advising early-stage (pre-seed to Series A) startups across B2C lifecycle marketing messaging, CRO, and performance marketing channel launches and optimization.
PoshmarkInternational Growth Marketing
Sep. 2022 - Oct. 2023Launched and established a presence in the UK market with localized growth strategies, promptly meeting cost and profitability targets. Optimized global growth channels in the UK for efficient user acquisition costs. Led a successful team in executing large-scale acquisition campaigns across various platforms and channels. Facebook, Snapchat, TikTok), paid web (Google, Facebook web), and awareness channels (TV, YouTube, influencer). Spearheaded paid media campaigns in the US and Canada for new features, acquiring high-quality users cost-effectively. Drove internal initiatives to maximize CRM channels, enhancing user growth, activation, and conversion rates.
National Basketball Association (NBA)Senior Growth Manager - Digital (DTC)
Mar. 2021 - Sep. 2022Lead full funnel growth efforts for direct to consumer business Introduce Integrated Growth function and lead global direct-to-consumer marketing and monetization initiatives as well as season go-to-market plan with the goal to drive subscriptions and optimal ROI Oversee and manage campaigns and creative development from briefing to channel execution, reporting, and optimization across all growth channels. Led first-ever Black Friday promotion across the organization, generating 2x the forecasted subscribers and revenue. Grew global subscriber base by 30% in 2022 and 20% in 2021 through omnichannel integrated campaigns
National Basketball Association (NBA)Senior Growth Marketing Manager - Retention
Jan. 2021 - Mar. 2021New York, NYOptimize the growth lifecycle journey for various user segments, identify points of friction, and develop solutions to increase conversion and revenue Translate business needs into marketing tests and growth strategies and effectively analyze the results of initiatives to influence future strategies and report performance to leaders.
Discovery IncGlobal Growth Marketing Manager - DTC / discovery+
Sep. 2019 - Jan. 2021Greater New York City AreaPlan and manage a go-to-market product launch campaign for discovery+, Lead end-to-end campaign management and manage team, from strategy to optimization, across key paid and organic channels, including digital, social, search, and CRM Create and launch owned CRM journeys for go-to-market launch Managed the revenue forecast and delivery for channels and the core strategies to drive and scale for profitable customer acquisition.
HBORetention and Lifecycle Growth Marketing
Dec. 2018 - Sep. 2019Greater New York City Area
HBOAcquisition and Digital Media
Jan. 2017 - Dec. 2018Greater New York City Area
Horizon MediaMedia Planning
Sep. 2015 - Jan. 2017Greater New York City Area
Crispin Porter BoguskyMedia Planning
Jun. 2015 - Aug. 2015Boulder, CO
iEmpathizeSocal Media
Jan. 2015 - May. 2015Boulder, CO
GoogleBrand Ambassador - Chromebook
Aug. 2014 - Oct. 2014BoulderExecuted daily event promotions to launch awareness for the new Google Chromebook laptop. Utilized social media and networking techniques to fuel interest and attendance.
Esquire magazineSales and Marketing Intern
May. 2014 - Aug. 2014300 West 57th St, NYCGenerated a competitive analysis of Esquire’s competition. Created a fully integrated “Mock Marketing Proposal”. Prepared brand reports and call prep briefs for upper management. Organized marketing materials. Prepared media kits and attended sales meetings Maintained Esquire database of editorial credits.
Madison HouseIntern
May. 2013 - Aug. 2013Boulder, COAssisted in event logistics and ticket counts for various concerts including Electric Forest
Festival. Independently processed and organized deposits and contracts, managed daily website maintenance and artist database.
The Rendon GroupIntern
Mar. 2011 - Jun. 2011Specifically worked for the program Empower Peace; which aims to unite youth worldwide. Created educational pamphlets for women2women: a two week conference that builds leaderships skills to empower women around the globe, part of the Empower Peace program. Designed educational pamphlets to advertise “Roots of the Revolution”: a TV broadcast of a live conference between Egyptian youth and American youth during the Egyptian youth revolution. Created flyers for Beyond the Bike: A bike ride from Boston to ground zero, proceeds go to impoverished widows in Afghanistan.
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