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Work Background
Head of Product
الرائــــــدة | AlraedahHead of Product
Jan. 2024United Arab Emirates
Co-Founder & Chief Product Officer
Alma HealthCo-Founder & Chief Product Officer
Oct. 2020 - Nov. 2023United Arab EmiratesOn a mission to improve the well-being of chronic illness patients and help them regain control of their lives by offering them extraordinary digital care.
Lead Product Manager - Property
dubizzleLead Product Manager - Property
Sep. 2019 - Sep. 2020Dubai, United Arab Emirates
Head of Product at OLX Arabia
OLX GroupHead of Product at OLX Arabia
Dec. 2017 - Dec. 2019Dubai, United Arab EmiratesLeading product strategy across multiple countries looking after platform health, growth and monetization.
Product Manager
STARZPlay.comProduct Manager
Jul. 2016 - Dec. 2017Dubai, United Arab Emirates- Worked closely with design and tech teams to create wireframes, mock ups and user stories with acceptance criteria. - Implemented new processes to share and communicate objectives and roadmaps through a company wide product review presentation. - Defined product goals, KPI's and short term road map. - Prepared and presented feature specs based on analysed statistical data. - Developed and launched features for desktop, mobile and apps (iOS, android)
Product Manager - Revenue - Motors & Classifieds
dubizzle.comProduct Manager - Revenue - Motors & Classifieds
Dec. 2013 - Jun. 2016Dubai- Building and managing a multimillion dollar business with the help of a lean sales and tech team. - Prepared long and short-term product roadmaps to provide visibility for the entire organisation. - Prepared and presented feature specs based on analysed statistical data. - Develop features for desktop, mobile and apps (iOS, android) - Continuously running A/B tests to increase conversions. - Optimizing revenue based on products purchased, user data and purchase history. - Initiated and led several revenue generating features with great success. - Balancing the product development between consumer and professional needs and requirements. - Utilizing all communication channels available such as mobile and CRM to meet targets and company objectives. - Meeting with customers and collecting feedback on a regular basis. - Carry out market research, create competitive analysis, wrote copy and replied to customer complain tickets.
CEO
Interactive MECEO
Mar. 2011 - Sep. 2019Dubai, UAE• Content editor and site owner • Conduct interviews and meetings with industry leaders to get the latest news in the region • Prepare and manage blog marketing and advertising strategy • Manage social networks
Country Manager
Yan DigitalCountry Manager
Jan. 2011 - Dec. 2014Dubai, UAE• Introduced new processes and procedures to improve workflow and increase productivity for developing websites and other online initiatives. • Trained team members on preparing proposals for clients. • Prepared and presented Yan Digital’s service offerings to prospect clients. • Managed projects with team members from different fields to ensure that online strategy is inline with the overall client communication and branding strategy. • Attended networking events to acquire new business prospects and potential business partners. • Provided product management consultation services to dubizzle. • Provided consultation services for e-commerce online companies and startups. • Consulted and managed three local e-commerce website merchants in the UAE, on how to integrate and choose the correct payment processing partner.
Account Manager
Flip MediaAccount Manager
Sep. 2008 - May. 2010Dubai, UAE• Successfully managed and invoiced over 3 million Dirhams worth of projects in 19 months. • Met with company representatives to determine marketing goals and target markets, setting clear expectations and deliverables. • Constructed sitemaps and revised wireframes according to content structures for numerous client websites and online initiatives. • Reviewed website designs to ensure they met client’s corporate identity as well as maximize the designs’ effectiveness according to the content structure proposed. • Planned website launch campaigns and yearlong multimedia activation strategy plans. • Examined and analyzed statistical online data and reported to clients with suggestions for future trends. • Supervised complete corporate Web site revision including updated brand messages and value propositions. • Simultaneously managed multiple projects under tight deadlines, successfully completing projects on time and under budget. • Submitted proposals with estimated budget and timelines for client approval. • Exhibited outstanding oral and written presentation skills which were utilized in demonstrating services and expected results to new and existing clients. • Prepared clear and concise briefs for developing CMS websites and online media banners. • Prepared comprehensive CMS training manuals for clients and carried out multiple training sessions. • Managed project finances and followed up with clients on payments and invoices. • Trained interns and trainees on agency processes and procedures. And managed an intern over the period of 3 months.
Account Executive
EworksAccount Executive
Jan. 2008 - Sep. 2008
Junior Engineering
KeepriteJunior Engineering
Apr. 2007 - Dec. 2007
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