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Work Background
الرائــــــدة | AlraedahHead of Product
Jan. 2024United Arab Emirates
Alma HealthCo-Founder & Chief Product Officer
Oct. 2020 - Nov. 2023United Arab EmiratesOn a mission to improve the well-being of chronic illness patients and help them regain control of their lives by offering them extraordinary digital care.
dubizzleLead Product Manager - Property
Sep. 2019 - Sep. 2020Dubai, United Arab Emirates
OLX GroupHead of Product at OLX Arabia
Dec. 2017 - Dec. 2019Dubai, United Arab EmiratesLeading product strategy across multiple countries looking after platform health, growth and monetization.
STARZPlay.comProduct Manager
Jul. 2016 - Dec. 2017Dubai, United Arab Emirates- Worked closely with design and tech teams to create wireframes, mock ups and user stories with acceptance criteria.
- Implemented new processes to share and communicate objectives and roadmaps through a company wide product review presentation.
- Defined product goals, KPI's and short term road map.
- Prepared and presented feature specs based on analysed statistical data.
- Developed and launched features for desktop, mobile and apps (iOS, android)
dubizzle.comProduct Manager - Revenue - Motors & Classifieds
Dec. 2013 - Jun. 2016Dubai- Building and managing a multimillion dollar business with the help of a lean sales and tech team.
- Prepared long and short-term product roadmaps to provide visibility for the entire organisation.
- Prepared and presented feature specs based on analysed statistical data.
- Develop features for desktop, mobile and apps (iOS, android)
- Continuously running A/B tests to increase conversions.
- Optimizing revenue based on products purchased, user data and purchase history.
- Initiated and led several revenue generating features with great success.
- Balancing the product development between consumer and professional needs and requirements.
- Utilizing all communication channels available such as mobile and CRM to meet targets and company objectives.
- Meeting with customers and collecting feedback on a regular basis.
- Carry out market research, create competitive analysis, wrote copy and replied to customer complain tickets.
Interactive MECEO
Mar. 2011 - Sep. 2019Dubai, UAE• Content editor and site owner • Conduct interviews and meetings with industry leaders to get the latest news in the region
• Prepare and manage blog marketing and advertising strategy
• Manage social networks
Yan DigitalCountry Manager
Jan. 2011 - Dec. 2014Dubai, UAE• Introduced new processes and procedures to improve workflow and increase productivity for developing websites and other online initiatives.
• Trained team members on preparing proposals for clients.
• Prepared and presented Yan Digital’s service offerings to prospect clients.
• Managed projects with team members from different fields to ensure that online strategy is inline with the overall client communication and branding strategy.
• Attended networking events to acquire new business prospects and potential business partners.
• Provided product management consultation services to dubizzle.
• Provided consultation services for e-commerce online companies and startups.
• Consulted and managed three local e-commerce website merchants in the UAE, on how to integrate and choose the correct payment processing partner.
Flip MediaAccount Manager
Sep. 2008 - May. 2010Dubai, UAE• Successfully managed and invoiced over 3 million Dirhams worth of projects in 19 months.
• Met with company representatives to determine marketing goals and target markets, setting clear expectations and deliverables.
• Constructed sitemaps and revised wireframes according to content structures for numerous client websites and online initiatives. • Reviewed website designs to ensure they met client’s corporate identity as well as maximize the designs’ effectiveness according to the content structure proposed.
• Planned website launch campaigns and yearlong multimedia activation strategy plans.
• Examined and analyzed statistical online data and reported to clients with suggestions for future trends.
• Supervised complete corporate Web site revision including updated brand messages and value propositions.
• Simultaneously managed multiple projects under tight deadlines, successfully completing projects on time and under budget.
• Submitted proposals with estimated budget and timelines for client approval.
• Exhibited outstanding oral and written presentation skills which were utilized in demonstrating services and expected results to new and existing clients.
• Prepared clear and concise briefs for developing CMS websites and online media banners.
• Prepared comprehensive CMS training manuals for clients and carried out multiple training sessions.
• Managed project finances and followed up with clients on payments and invoices.
• Trained interns and trainees on agency processes and procedures. And managed an intern over the period of 3 months.
EworksAccount Executive
Jan. 2008 - Sep. 2008
KeepriteJunior Engineering
Apr. 2007 - Dec. 2007
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