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Work Background
Elizabeth Bradley Designs Inc.Senior Marketing Consultant
Jun. 2023 - May. 2024New York, New York, United StatesConsultant for Suite of Brands: Primary focus on Luxury Needlepoint Brand, Elizabeth Bradley.
Developed Brand and Marketing Plans
Developed Long Term Content and Story-based Marketing Strategy and New Initiatives
Developed User Personas for US and UK
Developed a ground-up new email strategy
Increased attributable email revenue by 61% in first 5 months
Increased Open Rate by 12% to an average of 39%
Increased overall revenue by 29% in first 5 months
Grew new consumer base by 10%
BondVP of Content Strategy
Mar. 2020 - Jul. 2021New York, New York, United States
Wayne's World Media Group, LLCExecutive Vice President
Jan. 2019New York, New York, United StatesLead the social-digital marketing, branding, and content development media division of WWM. Made up of award-winning storytellers, digital innovators, and designers with more than 30 years of lifestyle, luxury, and travel marketing content and branding experience, WWM is redefining how travel media impacts today’s digital markets. We’re the passionate, creative arm to your team, strategically accountable for helping you achieve success, growth, and customer loyalty. WWM connects you to travelers and inspires them to experience your world.
Bungalow 5VP of Marketing
Nov. 2018 - Mar. 2020New York, New YorkResponsible for developing, implementing, and executing strategic marketing plans, from top to bottom of the funnel, in order to grow brand awareness, drive customer acquisition and retention and increase revenue. A leadership role in a content & performance marketing and eCommerce (B2B & B2C) business team that leads strategy, KPIs, and efforts across all traditional and digital marketing channels including search, paid and organic, social, email, affiliate, content, acquisition, loyalty & retention, CRM, SEO/SEM, influencer partnerships, event marketing and other experiential to drive growth and raise brand awareness. Also oversee outside agency relationships.
The E.W. Scripps CompanySr. Director of Content Strategy, Innovation and Audience Acquisition
Nov. 2016 - Jan. 2018Greater New York City AreaRecruited to build and lead an intrapreneurial team to define and deploy an entirely new digital news platform and product in order to disrupt, reimagine, reinvent, rebrand and pivot the entire national portfolio of 33 TV stations into a digital first content and storytelling news environment that appeals to a modern consumer
● Define, refine and optimize how news content will be experienced, delivered, and consumed for tomorrow's audience via Linear, OTT, Social Media Platforms (Snapchat Discover, IG stories, FB, etc.), YouTube, VR, Graphic, 360° Storytelling, focused on storytelling centered on the mission of: connection, balance and depth
● Created consumer and data driven content initiatives across multiple media channels
● Built the workflow and roadmaps for a full-funnel, highly experimental, fail-fast/learn-fast prototyped project with multi-variate experimentation and continual optimization at key touchpoints
● Responsible for developing and executing a comprehensive business development strategy and defining a scalable brand vision and plan
• Interacted and collaborated with staff and corporate executives to influence buy-in and consensus for an evolving, scalable, strategic vision
• Oversee execution of 40-60 pieces of content per week
• Developed reengagement initiatives, branding, marketing and content roadmaps for user acquisition and retention; email open rate exceeded 35%
• Hired and built a team of 32 direct reports across 5 business units; managed all aspects of the business • Established and built relationships with both outside agencies and community leaders • Managed $5M operational budget, and P+L
Jetzy -- Travel Like a LocalCo-Founder, Director of Content, Product, Marketing & Brand Strategy (current BOD)
Jun. 2014 - Sep. 2018New York, New York, United StatesCo-Founder, CMO and President of a social mobile app technology start-up targeting upscale Millennial international travelers called, "Flashpackers." Our first product, Jetzy, is the world's first real time, user-to-user social travel app, and the only app in the world that rewards users with JetPoints they can convert into free travel. —Targeting "Flashpackers", a user group that spent $219B (2014), travels an average of 58 days annually, makes up 20% of International travelers, is social media addicted, and grows at 12% YOY; the fastest growing segment in travel. — Developed Brand Vision Plan that amassed 530,000+ pre-launch Millennial followers across our social media (Facebook, Instagram, SnapChat, Twitter, YouTube) in 10-months
— Developed go-to-market content and global communication strategy and roadmaps
— Developed Marketing & Content Strategy as CMO, including: 1) Hyper-targeted, context related user acquisition and user engagement
2) Programmatic strategy and execution
3) A/B testing and optimization strategy/execution
4) Behavioral-driven analytics strategy/execution
5) Content and Marketing messaging and communications strategy
6) Beacon and geo-fenced, real-time, contextual communication strategy, testing and execution for user and partner communication/engagement strategy 7) Managed analytics, marketing, SEO/SEM and content teams
8) Social media strategy and management
— App was named one of the Top-10 Emerging Social Apps by Launch.co, while still in beta, & 30-best social/travel apps at Plug-n-Play Innovations Event.
— Developed a network of global travel bloggers/brand ambassadors in key verticals and cities, globally
— Established 150+ sponsorships & affiliate partnerships, globally
— Launched global "Jetzy-life" events programs in NYC, Amsterdam, Berlin, Ibiza, Munich & London
Sawyer Media GroupEditor-in-Chief/Brand Strategy/Partnerships Consultant
Dec. 2013 - Dec. 2014New York, New YorkConsultant for MOD Media, a luxury lifestyle publishing company for print and digital media, 360 digital brand growth and strategy, content marketing, social media strategy, audience engagement strategy and editorial solutions, innovation strategy, and change management — Developed content roadmaps for HudsonMOD print and digital brands, as well as Healthy Living & TopDocs (specific to Health and Wellness, and Medical Professionals). • Developed and led new editorial brand growth initiatives. Successfully pitched and took over partnership with the Hollywood Domino pre-Oscar event from Forbes; started charity event series with Eric Trump and the Eric Trump Foundation • Established and managed exclusive content partnerships with Sotheby’s Wine, Christie’s, Nat Sherman, the Core Club, Guerlain Spa, Geoffrey Zakarian (celebrity chef), Ryan Serhant (celebrity real estate personality), Dawn Del Russo (TV Fashion Expert), Vanessa DeLeon (TV celebrity interior designer), among others
• Brought in stable of top-tier writers, designers, niche experts (fashion, auto, luxury concierge products, jewelry, architecture/home, on-camera hosts) and photographers • Developed roadmaps for all content strategy and media initiatives (editorial and content marketing) and client relationships including, Ferrari, Mercedes, Silversea, Peninsula Hotels, Tiffany’s, PLYPRVT, Mitchell-Gold, Various Luxury Travel Brand Partnerships, Eric Trump Foundation Events, and more.
• Responsible for 8 direct reports to ensure flawless execution of all editorial, brand and marketing content, and event support; managed all agency relationships
Another Shade of Blue: On Assignment with Ty SawyerHost
Sep. 2010 - Jan. 2016
Sawyer Media GroupEditorial, Brand, Product, Marketing and Content Media Consultant
Sep. 2010 - Dec. 2013Greater New York City AreaMOBILE TRAVEL APP DEVELOPMENT:
BUILT AND LAUNCHED successful user-personalized travel app brand: "X" Traveler/Dive Traveler a) Designed and built app for tablet and iPhone from initial concept to wire frames and use cases, through final product
b) Acquired 2,800+ global affiliate partners for content and marketing
c) P+L responsibility; led fundraising
d) Developed internal and external communications strategy
e) Designed and executed global marketing plan
f) Designed all UX/UI and content strategy for app; website and all front facing products
g) Managed diverse team of technologists, interns, content and marketing professionals
h) Developed all training protocols for global strategic management and internal communications Sample Client List (and work example)
— Abu Dhabi Tourism and Culture Authority • Developed and managed all internal and external media and communication-related activities, B2B and B2C, including all brand content, SEO/SEM strategy • Managed NA media client relationships for Abu Dhabi’s newly launched tourism office in New York City
• Targeted luxury travel consumers via TV, PR, Marketing, Influencer Relationships, Content-based initiatives, Branding Events
• Developed strategy and execution for targeted travel consumer growth and acquisition, managed analytics and stakeholder reporting
— Tahiti Tourisme • On-going expert global travel content production across all digital and print media platforms, including global travel guides for wedding/honeymoon, adventure sport, soft adventure, and cruise markets. Other clients: Tobago Tourist Authority, Body Glove, Olympus Cameras, Puerto Rico Tourism Authority, Curacao, Grenada, British Virgin Island, MineLab, Oceanic, Alaska Magazine, BVI, PADI, Martinique
Bonnier CorporationEditorial Director — ISLANDS magazine & Action Sports Group
Jun. 2002 - Sep. 2010Brand Leader for all editorial initiatives for a group of 5 travel and water sports titles. Led every title under my editorial leadership to the #1 position in its category, globally
Titles had an average of 85% retention rate, the highest in the industry
Titles led their niche category in overall revenue
Titles led their categories in industry-measured reader engagement
Established brand vision, tone, and execution that led to more than 200 top-tier awards across every media category
Published more than 2,000 images and more than 1,000 Feature Articles
Developed all content-based marketing programs (web, video, print, and events) and collateral in partnership with the publisher
Developed internal brand and editorial plans initiatives adopted company-wide
Led successful change management, rebranding, and innovation for titles
Represented brands and company at key partner and industry events, globally
Keynote speaker for multiple events
Was a recognized expert in the industry and appeared as an expert commentator for brands on TravelChannel, BBC, and other broadcast media
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