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Work Background
PT Pyridam Farma TbkProduct Manager
Feb. 2025Responsible Product of Cytoflavin Plan and organize marketing activities for medical devices, including exhibitions, product launches, roadshows, webinars, KOL meeting, workshops, etc. Measure and improve on the successes of the marketing campaigns Develop marketing strategies, advertising, and promotional programs within the product line and marketing function Responsible for driving product marketing strategies consistent with overall business objectives Collect important market information by conducting surveys, interviews, research, etc; systematically compile the data for presentations Work closely with the commercialization team to convert leads into sales
PT. Mersifarma Tirmaku MercusanaProduct Manager
Aug. 2023 - Jul. 2025Responsible Product of NeuroAiD Plan and organize marketing activities for medical devices, including exhibitions, product launches, roadshows, webinars, KOL meeting, workshops, etc. Measure and improve on the successes of the marketing campaigns Develop marketing strategies, advertising, and promotional programs within the product line and marketing function Responsible for driving product marketing strategies consistent with overall business objectives Collect important market information by conducting surveys, interviews, research, etc; systematically compile the data for presentations Work closely with the commercialization team to convert leads into sales
PT. Galenium Pharmasia LaboratoriesProduct Manager
Mar. 2022 - Jul. 2023Jakarta Metropolitan AreaDefine the product strategy and roadmap Define the product functionality and set requirement specification to the product development team Ensure that the product assortment is attractive and viable Have a strong emphasis on market knowledge, understanding the customer and market needs Support customers and potential customers by matching needs to product offering Business intelligence related to Inhalation Toxicology Market analysis of product potentials Responsibility for pricing and product profitability Maintain a strong focus on cost optimization Actively participate in product launches - Haemocaine (Lidocaine Hcl, Hydrocortisone Acetate) Handling, shaping business growth by delivering marketing plans, work closely with marketing team in creating contents, Analyze annual market trend to see potential growth, propose & monitor promotion budget, directing 3rd party agencies for specific projects - Haemogal (Micronized Diosmin & Hesperidine) I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. - Jovial Probiotic + Zinc ( Probiotic ) I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. - Jovial Gold & Platinum ( Multivitamin ), Shaping overall strategic plans to boost awareness across Indonesia, successfully implemented brand activation, round table discussion, trained to field force at 30 cities and achieved all KPIs. and more than 25 other products
PT. SONNA MEDIKA JAYAProduct Manager
Dec. 2021 - Feb. 2022Jakarta Metropolitan AreaPlan and organize marketing activities for medical devices, including exhibitions, product launches, roadshows, webinars, KOL meeting, workshops, etc. Measure and improve on the successes of the marketing campaigns Develop marketing strategies, advertising, and promotional programs within the product line and marketing function Responsible for driving product marketing strategies consistent with overall business objectives Collect important market information by conducting surveys, interviews, research, etc; systematically compile the data for presentations Work closely with the commercialization team to convert leads into sales
Novell Pharmaceutical LaboratoriesProduct Manager
May. 2018 - Nov. 2021Greater Jakarta Area, IndonesiaPrepared Marketing plan (segmentation, targeting, positioning, SWOT), marketing mix (4P, BTL/ATL, social media promotion, event promotion), monitoring stock, joint visit user and outlet, training product knowledge Field Force, lunched new product, promotion strategy and promotion material, analyze trend sales, market share, and make strategy for increase sales Responsible for ethical products, launching new product & project leader for - Prazopump ( Pantoprazole ) Handling, shaping business growth by delivering marketing plans, work closely with marketing team in creating contents, Analyze annual market trend to see potential growth, propose & monitor promotion budget, directing 3rd party agencies for specific projects - Novexib ( Celecoxib ) I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. - Sopavel (Opanzapine), Shaping overall strategic plans to boost awareness across Indonesia, successfully implemented brand activation, round table discussion, trained to field force at 30 cities and achieved all KPIs. - Quetvell (Quetiapine), I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. - Zipren (Aripiprazole), Work closely with marketing team to deliver knowledge and create new concept marketing plans - Noprenia (Risperidone), Handling, shaping business growth by delivering marketing plans, work closely with marketing team in creating contents, Analyze annual market trend to see potential growth, propose & monitor promotion budget, directing 3rd party agencies for specific projects Professionally trained and given real projects across variety of business functions. Gain broad ranging rotation & challenges in marketing, trade marketing, sales modern trade & general trade, expert sales, and supply chain
PT Promedrahardjo Farmasi IndustriProduct Manager
Sep. 2017 - Apr. 2018IndonesiaPrepared Marketing plan (segmentation, targeting, positioning, SWOT), marketing mix (4P, BTL/ATL, social media promotion, event promotion), monitoring stock, joint visit user and outlet, training product knowledge Field Force, lunched new product, promotion strategy and promotion material, analyze trend sales, market share, and make strategy for increase sales Responsible for ethical products, launching new product & project leader for - Proxium (Esomeprazole), Shaping overall strategic plans to boost Proxium awareness across Indonesia, successfully implemented brand activation, round table discussion, trained to field force at 30 cities and achieved all KPIs. - Proxim (Cefixime), I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. - Anoxy (Pureway C), Work closely with Promed marketing team to deliver knowledge of Pureway C and create new concept marketing plans Luteron (Norethindrone), Handling hormones category, shaping business growth by delivering marketing plans, workm closely with Promed marketing team in creating contents, Analyze annual market trend to see potential growth, propose & monitor promotion budget, directing 3rd party agencies for specific projects Other products Axtin (Astaxanthin), Mefoz (Ondansetron), Granitron (Granisetron), dan Ostgen ( Uc II ). Professionally trained and given real projects across variety of business functions. Gain broad ranging rotation & challenges in marketing, trade marketing, sales modern trade & general trade, expert sales, and supply chain
PT Eka Jaya CendrawasihCommissioner
Jun. 2017 - Jul. 2023Greater Jakarta Area, IndonesiaPT Eka Jaya Cendrawasih is the franchisor from Mushroom Lover in Indonesia, a specialized authentic Indonesian mushroom food chain owned by food service industry with 10 years experience food and beverages networking in Indonesia. Since opening our first outlet branch in one of Jakarta in early 2010, we have since carried out a rapid customer in Indonesia. When people thing of Mushroom, they think of Mushroom Lover.
PT Mushroom Factory IndonesiaFounder & CEO
Jul. 2010 - Aug. 2017IndonesiaBusiness owner for food and beverages local brand name Mushroom Factory. Created solid business plans and leading end to end process to get profitable business result.
Ferron Par Pharmaceuticals (Member of Dexa Group)Product Executive
Jul. 2010 - Dec. 2014Greater Jakarta Area, IndonesiaResponsible for ethical products, launching new product & project leader for Shaping overall strategic plans to boost awareness across Indonesia, successfully implemented brand activation, round table discussion, trained to field force at 30 cities and achieved all KPIs. I was accountable as the project leader to shape all the plans & in charge for flawless execution in Indonesia to give massive education awareness. Work closely with Ferron marketing team to deliver knowledge of and create new concept marketing plans shaping business growth by delivering marketing plans, work closely with Ferron marketing team in creating contents, Analyze annual market trend to see potential growth, propose & monitor promotion budget, directing 3rd party agencies for specific projects Professionally trained and given real projects across variety of business functions. Gain broad ranging rotation & challenges in marketing, trade marketing, sales modern trade & general trade, expert sales, and supply chain
Ferron Par Pharmaceuticals (Member of Dexa Group)Sales and Marketing Assistant
Mar. 2008 - Jul. 2010Surabaya Area, East Java, Indonesia1. Work in the assigned territory to promote product to meet or exceed business targets 2. Build and maintain relationship to customers (doctors) 3. Promote product persuasively based on code of conduct from company 4. Plan and establish the most effective territory call cycle. 5. Organize and maintain territory records and submit reports to the immediate Manager on a timely basis. 6. Report key competitive activities and customer behavior to improve territory management in timely manner. 7. Monitoring product stock in outlet/hospital 8. Do presentation to customer or User in Workshop and Round table discussion, and Manage the related event Direct report: Area Manager
PT. Kimia Farma ApotekInternship
May. 2007 - Nov. 2007Surabaya Area, East Java, Indonesia
PT. KIMIA FARMA, TBKInternship
Jan. 2007 - May. 2007Indonesia
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