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Work Background
ViasatDigital Marketing Specialist
May. 2023London, England, United Kingdom
InmarsatDigital Marketing Specialist
Apr. 2022 - Dec. 2023London, England, United KingdomInmarsat was acquired by Viasat on 31 May 2023.
Skyline WhitespaceMarketing Manager
Sep. 2021 - Mar. 2022London, England, United Kingdom
Royal Society of MedicineMarketing Manager
Jan. 2020 - Sep. 2021London, United KingdomThe Royal Society of Medicine is a charity and one of the UK's major providers of postgraduate medical education. After one year as marketing executive, I was promoted to marketing manager and my responsibilities included: ● Line managing a team of marketing executives, overseeing hundreds of marketing campaigns per year, including management of direct reports - setting objectives, supporting daily activities, evaluating performance and mentoring to ensure best practice ● Campaign planning, segmentation (MS Dynamics 365), and execution (ClickDimensions), especially email marketing
● Responsible for budgeting, planning, execution and reporting of customer acquisition strategies across all recruitment channels for new member acquisition and to maximise income for the RSM across its products and services
● Identifying and contacting potential third party organisations for launching of partnerships ● Analysing user journeys across all channels to optimise conversion and increase efficiency of campaigns, improving ROI ● Overseeing brand synergy of all RSM communications in conjunction with RSM designers
● Liaising with internal departments and external partners and agencies to optimise performance across all marketing activities ● Leading the team in the transition from the office to working from home during the Covid-19 pandemic, ensuring all processes are online and seamless and the communication across the team remains strong
● Re-planning and re-forecasting during the Covid-19 pandemic, transitioning from in-person events, direct sales and printed strategies to all digital
Royal Society of MedicineMarketing Executive
Dec. 2018 - Jan. 2020London, United KingdomAs a marketing executive, I was responsible for planning and execution of 75 marketing campaigns for events per year, handling all marketing activities from planning campaigns and creating the webpage, until the date of the event. - Copywriting - content for the website, email marketing and marketing assets
- Reporting fortnightly on attendance and marketing KPIs
- Outreach research and liaising with external organisations (paid and reciprocal marketing, B2B marketing)
- Creating marketing lists (GDPR compliance/ create relevant queries)
- Marketing automation
- Request and brief design assets
- Marketing external events at the RSM for global clients (account management skills)
- Social media requests
- Collaborating with colleagues to find relevant events to cross-promote for more efficient use of our database
- External marketing for partners of the RSM Tools: - CRM (Microsoft Dynamics, IBM Watson)
- Marketing automation/ Email marketing (Click Dimensions, Silverpop)
- Microsoft Office/365
- CMS (Umbraco)
- HTML/CSS
- Analysis and reporting (Google Analytics, Click Dimensions) Achievements:
- Increasing the usage of the database in over 62% - Marketing the first LGBTQ+ Medical conference at the RSM, outreaching to over 50 organisations, and being accepted as part of the Pride in London Festival.
- Above 100% achievement on attendance targets
- Transitioning with the organisation from IBM Watson to Dynamics/Click Dimensions, and helping solve issues, answer colleagues questions and point improvements on the new system
- Creating and implementing a more effective tracked outreach process and sharing that with colleagues
EquiciseMarketing Manager
Mar. 2016 - Nov. 2018London, United KingdomBrand development from the very start of the company (including development of the logo and website) and marketing and communications management since then, including all the creation of advertising, and marketing and communications planning, as well as training of staff to deliver the best costumer experience. Job included: - Creating and designing the logo for Equicise; - Marketing planning; - Digital marketing management (CRM, email marketing, social media, AdWords, Analytics, control panels, command and reporting tables - KPI's and basic metrics) - Designing multichannel art direction (including liaising with suppliers)
- Training and motivating staff.
- Relationship with clients
PontoCom Web Design Agency Partner
Mar. 2011 - Sep. 2012BrazilWas a partner in an online agency, focusing on client-facing account management.
- Was responsible for briefing, designing and copywriting for clients' websites - Presented and pitched to new and existing clients - Worked on design, development and implementation for 10 client websites, from initial pitch through to live site - Wrote internal and external marketing copy for the agency - Planned, developed and edited copy writes for client’s websites
(various)Freelance Web Designer, Graphic Designer & Copywriter
Jan. 2006 - Jan. 2016Worked for companies and individuals as a freelancer for more than 10 years, clients included retailers, educational institutions, theatres, accountancy firms and equestrian organisations Jobs included:
Delivering marketing campaigns for companies Creative direction on designing and copywriting Digital campaign planning Website designing
Designing multichannel art direction Craft copy for client websites and company bios
Creating logos and visual identities
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