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Work Background
Product Marketing HouseFreelance Product and Content Marketing
Oct. 2022I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you. Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score. I help clients with: - Positioning and Messaging analysis
- Go-to-Marketing and Product Launch strategies and execution
- Customer intelligence (win/loss analysis, customer interviews, enablement) - Content creation (case studies, blog posts, webinars, one sheets, slide decks and more) - Sales enablement (training, resources, feedback loops) I'm also a coach and educator for product marketers. Learn more at: ProductMarketingHouse.com
EncampDirector of Product Marketing
Aug. 2022 - Nov. 2022- Led all product marketing efforts, developing an executive-level point of view and associated content and assets
- Established go-to-market processes and guidelines for effective product launches
- Revamped the Product section of the website using SEO best practices to increase visibility and drive traffic
- Developed a voice of the customer program, gaining invaluable insights and feedback to inform product development decisions.
AlyceDirector of Product Marketing
Dec. 2021 - Sep. 2022- Led a team of product marketers, overseeing recruitment, mentoring and management
- Collaborated with senior leadership to redesign company messaging and positioning
- Implemented a streamlined go-to-market process in partnership with the Product team
- Developed new sales materials to support updated narrative, resulting in increased revenue
- Oversaw website refresh to align with new messaging and drive customer engagement
Treasure DataSenior Manager, Product Marketing
Jun. 2021 - Dec. 2021Remote- Led and directed the Voice and Content division of the PMM team at Treasure Data
- Analyzed market opportunities, product launches and other associated factors to develop messaging and positioning strategies that resulted in increased revenue for the company
- Worked collaboratively with international Sales teams to ensure effective localization of voice and content
- Developed multiple types of content which included videos, trade presentations, blogs, and website content
NextRoll, Inc.Principal Product Marketing Manager - Customer Enablement
Aug. 2020 - Jun. 2021Salt Lake City Metropolitan Area- Led customer enablement initiatives to drive revenue and engagement opportunities throughout the customer lifecycle
- Collaborated cross-functionally to identify and solve team blockers, delivering ROI-driven projects
- Measured impact of customer enablement programs and adjusted strategies accordingly
- Produced various content pieces, including blog posts, sales decks, and email templates, to address customer concerns
- Developed tailored programs for specific groups of customers, such as agency partners, to meet their unique needs
- Partnered with Training team to deliver memorable product and market information to customer-facing teams.
NextRoll, Inc. (formerly AdRoll Group)Senior Product Marketing Manager
May. 2019 - Aug. 2020Greater Salt Lake City Area- Conducted thorough research and analysis to understand our target audience and internal stakeholders, effectively informing marketing strategies and initiatives.
- Leveraged extensive knowledge of the competitive landscape to empower sales and account management teams, driving success in the marketplace.
- Orchestrated successful go-to-market plans for new products and solutions, producing effective content that engaged and inspired both internal and external audiences.
- Innovated processes and tools to streamline product launches, ensuring timely and intuitive market penetration.
- Fostered collaborative relationships with cross-functional teams throughout the organization, facilitating communication and feedback loops for optimal performance.
Deseret Digital MediaSenior Marketing Manager
Feb. 2015 - Jun. 2018Increased app downloads of the KSL Classifieds and KSL.com apps through search marketing, SEO, content marketing and social media
Increased traffic to the KSL Classifieds desktop site through search marketing, SEO, content marketing, social media
Participated in annual target, industry and persona research to support the annual marketing strategy
Created B2B and B2C marketing strategies to increase multiple KPIs
Implemented industry standard reporting and data analysis techniques, resulting in increased ability to refine strategies and measure impact
Provided regular data, strategy and progress reports to a mixed group of stakeholders
Successfully planned, marketed and conducted advertising and vendor sales for several first-year events, receiving positive feedback from attendees, vendors and internal stakeholders
Facilitated communication with Product, Operations, Sales and Development teams
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