Vital ProteinsShopper Marketing Coordinator
Feb. 2020 - Jan. 2021Chicago, Illinois, United StatesAccounts: Walgreens, CVS, Rite Aid, GNC, The Vitamin Shoppe, Aldi, Kroger, Sprouts - Managed annual marketing strategy and planning for all retail accounts including displays, POS, digital, couponing and more - Owner of a collective marketing budget of $2M annually to plan activations at retail accounts - Helped create the Digital Ad Group to help ideate and produce 5+ Digital Ads weekly
- Managed and executed marketing direction of B2B website's overhaul and redesign
- Created or contributed to on-pack and marketing messaging for 20+ innovation items and 10+ marketing campaigns