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Work Background
HumanNSr. Shopper Marketing Manager
May. 2024Austin, Texas, United States
Vital ProteinsAssistant Brand Manager Marketing
Jul. 2023 - May. 2024Chicago, Illinois, United States
Vital ProteinsShopper Marketing Manager
Jan. 2021 - Jul. 2023Greater Chicago AreaAccounts: Costco, BJs, Walgreens, CVS, Rite Aid, Sprouts, Whole Foods Market, GNC, The Vitamin Shoppe - Owner of a collective marketing budget of $6M+ annually to plan activations at 5+ retail accounts - Managed annual marketing strategy and planning for retail partners including POS, displays, digital, social, couponing and influencer activations - Experience leading and working with a cross-functional team including hiring and training of new team members and management of a direct report
- Executed creation of 4+ custom corrugate display programs for retail partners - Managed one direct report
Vital ProteinsShopper Marketing Coordinator
Feb. 2020 - Jan. 2021Chicago, Illinois, United StatesAccounts: Walgreens, CVS, Rite Aid, GNC, The Vitamin Shoppe, Aldi, Kroger, Sprouts - Managed annual marketing strategy and planning for all retail accounts including displays, POS, digital, couponing and more - Owner of a collective marketing budget of $2M annually to plan activations at retail accounts - Helped create the Digital Ad Group to help ideate and produce 5+ Digital Ads weekly
- Managed and executed marketing direction of B2B website's overhaul and redesign
- Created or contributed to on-pack and marketing messaging for 20+ innovation items and 10+ marketing campaigns
Vital ProteinsShopper Marketing Associate
Aug. 2018 - Jan. 2020Greater Chicago AreaAccounts: GNC, The Vitamin Shoppe, Bodybuilding.com - Supported marketing strategy and activations for all regional Natural, Conventional, Beauty, and - Lifestyle retail accounts
- Managed creation of Wholesale Assets including Sell Sheets and promotional materials
- Curated B2B communication strategies through Wholesale Newsletters, utilizing Shopify, MailChimp, and Klaviyo - Pitched and wrote 11+ Lively Blog articles
Vital ProteinsCustomer Advocate Associate
Jan. 2018 - Jul. 2018
Greater Chicago Food DepositoryAmericorps Children's Programs Specialist
Nov. 2016 - Oct. 2017Greater Chicago Area- Oversaw case management of 15+ CACFP After school meal program sites and 25+ SFSP summer meal program sites. This included data entry and management, building relationships with clients, and maintaining excellent customer service. - Responsible for assessing the strengths and weaknesses of our Lunch Bus mobile meals program in the summer of 2016 in order to effectively plan the program for 2017. This included analyzing data from 24 mobile meals sites and the 35,000+ meals served at those sites in order to determine which were the most effective. - Planned four Lunch Bus routes for the summer of 2017 which entailed finding nine new participating sites, program scheduling, and mapping new routes. This included planning for the first time in the program's history two exclusively suburban and city routes. - Managed outreach efforts for the 24 Lunch Bus stops to help increase awareness in participating community areas by organizing the distribution of outreach materials such as flyers, door hangers, yard signs, and banners.
Grid MagazineMarketing Intern
Jul. 2016 - Aug. 2016Greater Philadelphia Area- Wrote an article for the magazine's December 2016 print edition - Responsible for assisting the magazine in the areas of online media, social media, advertising and marketing. - Helped write and schedule social media posts through Hootsuite as well as draft pitches to potential advertisers. - Experience using Pipedrive, Squarespace, Hootsuite and MailChimp.
UDReviewAssociate News Editor
Jan. 2016 - May. 2016Newark, Delaware- Pitched and edited at least four stories per week while mentoring reporters - Oversaw the creation and pitching of a package of stories that examined admissions at the University of Delaware - Published 12+ clips
Gap InternationalMarketing Communications Intern
Jun. 2015 - Dec. 2016Springfield, PA- Helped perform an audit of the company's website and all marketing materials to edit content and improve brand quality in products. - Helped improve the social media presence of the C-team, specifically through Twitter and LinkedIn. - Performed a survey of employees surrounding internal communication, resulting in a project aimed to improve both readability and usability of internal communications.
Spoon UniversitySpoon University: University of Delaware Chapter Writer
Nov. 2014 - May. 2016The University of Delaware- Responsible for creating and writing content about food and dining for university students on a site with more than 1 million monthly unique visitors - Wrote a local article that garnered more than 15,000 page views across social media platforms - Experience with WordPress, Social Media Marketing and SEO strategies
UDReviewSenior News Reporter
Nov. 2014 - Dec. 2015University of DelawareResponsible for pitching and writing weekly stories that cover news at the University of Delaware, editing stories, and contributing to the production of the weekly paper and online content.
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