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Work Background
Next Energy FuelsVice President Marketing
May. 2023Ohio, Tennessee, MinnesotaMarketing VP that is excited to develop branding and positioning of a game-changing company dedicated to the environment and putting environmentally conscientious fuels into the hands of fleet owners, airlines, and others looking to improve their company's ESG stance.
House of Phoenixx, LLCCo-Owner of House of Phoenixx, LLC
Mar. 2022Chattanooga, Tennessee, United States
Environmental Solutions GroupDirector of Marketing
Apr. 2017 - Mar. 2022Chattanooga, Tennessee AreaESG is the "umbrella" brand for an all-star cast of companies - including Heil, Marathon Equipment, 3rd Eye, Soft-Pak, Curroto Can, Bayne, and Parts Central. These are leading brands that improve lives, enhance the environment, deliver profitability and lowest total cost of collection to their customers. Combined with a workplace culture that is second to none and an executive team that encourages collaboration, it doesn't get any better.
TruStar EnergyDirector of Marketing and Sales
Apr. 2012 - Mar. 2017Rancho Cucamonga, CATruStar Energy was a brand that started with friends, a dream, and a mission to deliver CNG Fueling Infrastructure to fleet owners who were new to alternative fuel. We started with no brand recognition, a handful of customers and raw, focused passion. What transpired was a brand rocket that educated customers and delighted along the way to a #2 marketshare position within three years. I manipulated conventional and non-conventional tools to ensure TruStar Energy was top of mind to anyone thinking of compressed natural gas.
Trucks.com InternationalVice President, Marketing
Mar. 2012 - Mar. 2013Tampa/St. Petersburg, Florida AreaBrand development / business development through use of all existing technologies as well as next-generation tools. Direct all marketing efforts for Trucks.com, Big Truck Rental, Trucks and Parts of Tampa, and Vocational Energy. CRM architect / integrator through several business units and developer of detailed cloud-based product configurator to support nationwide sales effort.
McNeilus Truck and Manufacturing, Inc.Director of Marketing / Oshkosh Commercial Group
Aug. 1994 - Jan. 2012Dodge Center, MNDeveloping the McNeilus/Oshkosh Commercial brand was similar to writing a symphony with several movements. Each company beneath the brand was a valuable instrument with a beautiful tone - but needed tuning. In fact, some needed to be restrung all together. The brand was built on a foundation of customer wants and needs while keeping an eye on differentiators that separated McNeilus from its competitors. These differentiators became the McNeilus value proposition - one that merged McNeilus's value proposition with a customer's wants and needs. This "symphony" was then validated through the development of a customer satisfaction program that tied customer happiness with what they paid for our product. This methodical approach led to the success of McNeilus Refuse and Concrete product lines, Canada's premiere London concrete mixer, the venerable Oshkosh S-Series Front Discharge Mixer and the CON-E-CO line of batch plants.
HISPANManagement Information Systems Manager
Jun. 1989 - Aug. 1994Performed system administration tasks to NOVELL-powered LAN/WAN. Project manager for implementation of Laboratory Information Management System integrated throughout HEXEL Corporation. Led the team to dismantle existing DEC-based system as well as identify new -PCLAN based LIMS that was eventually adopted throughout the corporation. Program completed under budget and ahead of schedule. Worked in Japan where I successfully facilitated technology transfer with sister company, Sumitomo Chemical, resulting in U.S. start up under budget and ahead of schedule.
Innovations in RelationsOwner - Creative Director
Jan. 1989 - Dec. 1994Primary focus was creating brand equity for construction and environmental firms. Tasks included developing marketing programs, collateral materials and branding strategies.
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