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Marketing
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Logiztik Alliance GroupAccount Manager Sea Freight
Nov. 2022Quito, Pichincha, Ecuador
FrutaVenturaInternational Sales Account Manager
Jan. 2018 - Oct. 2022Quito, Pichincha, Ecuador➢ Manage: Growth: 2018: 1 million USD, 2019: 1.2 million USD in Sales. Double number of customers in Asia and Europe. Starting the sales team for USA and Canada.
➢ Marketing: Visit farms in Ecuador and develop new potential products and design(web, catalogue, wechat) ➢ Logistic: Follow up orders, payments and complains of clients.
● Sales & Marketing planning of FrutaVentura across Asia (Hong-Kong, Singapore, Malaysia and China) and as well in Europe (France, Holland).
● Communication and Logistic (Designs, Shipping between ECU and the clients’country and also follow up with the accounting and shipping operations team
Latin Nations Inc.Corporate Sales Executive
Jul. 2016 - Dec. 2017ShanghaiAchievements:
➢ Manage a team of around 10 people (Chinese and Foreigners)
➢ Strategic marketing brands: Corona (Beer), Jose Cuervo (Tequila), Inaexpo-Pronaca Ecuador (F&B), FrutaVentura Ecuador (Fruits)
➢ Establish and manage Latin products E-Commerce Shop. Around 80 products and brands. Marketing & Events Activation:
➢ 2018: 4 events and 3 festivals ➢ 2017: 6 events and 2 festivals ➢ 2016: 2 festivals Representative exports office for Latin American F&B brands (Inaexpo-Pronaca & FrutaVentura).
Sales & Marketing planning of the Latin American F&B brands across Asia (Japan, South Korea, Hong-Kong and Singapore).
Brand activation on and off trade with the E-Commerce Shop (Latin Products: spirits, beers, frozen food, flowers…).
Creation & Develop new festivals concepts Shanghai Latin Nations Gastronomic Festival, Belgium Beer Weekend event.
Creation of the Pop Up Events series in different venues.
Communication Plan (Manage PR, Design and Accounting team)
Executive team (staff &suppliers management)
Dxcel InternationalSales Account Director
Feb. 2013 - May. 2016Shanghai City, ChinaAchievements: ➢ 2016: 1 event / 30,000 visitors/ 2 Millions RMB revenue
➢ 2015: 4 events / from 1,800 to 40,000 visitors/ 3.3 Millions RMB revenue/ Brand activation (off trade) / from 1,000 to 2,000 people/ 150,000 RMB revenue
➢ 2014: 3 events / from 30,000 to 38,000 visitors/ 2.2 Millions RMB revenue
➢ 2013: 2 events / from 4,000 to 23,000 visitors / 1.4 Millions RMB revenue
➢ 40 medias (English & Chinese) coverage / 12 magazines cover+ 28websites cover
Prospect, develop and convert leads (Alcohol companies: mostly beer brands, spirit brands, also bars and restaurants).
Brand activation on and off trade (beer brands& soft drinks).
Dealing title sponsorship among the top beer brands (for Shanghai and other cities in China).
Communication Plan (Manage PR, Design and Accounting team).
Executive team (manage staff, 60 people).
Event concept creation (Shanghai International Beer Festival, Shanghai International Culture festival, etc…). Coach and supervise (On site management, in charge of all vendors approx. 85 booths during the events).
Conduct market survey (with the clients and the visitors).
Follow Up / Reporting (Sales Report, Sales Forecast).
World Events AgencyAccount Sales Manager
Jan. 2012 - Feb. 2013Achievements: ➢ 2012: 2 events / 5,000 to 10,000 visitors/ 1.8 Millions RMB sales revenue
➢ Increased by 20% the number of new clients per event
➢ 25 medias (English, French, Spanish) / 14 magazines cover + 11 websites cover Organize corporate events (Expat Show Shanghai & Beijing, CIBAS Aviation Show).
Business Development.
Manage team (8 people).
Promotion & communication, dealing with all international magazines, newspapers, websites, associations.
Madame VacancesMarketing Assistant (Internship)
Jan. 2010 - May. 2010Chambery, France- Dealing with tour operators, schools and associations from France, Switzerland, United-Kingdom and Germany.
- Looked after the corporate sector (Corporate bookings, Corporate magazines advertisements).
- Re-assembling the photos and descriptions of the summer residences for the new catalogue.
- In charged of the International students groups booking.
- Quality control in some of the company venues.
The Alveston Manor & Spa****Receptionist
Sep. 2008 - Aug. 2009Stratford-upon-Avon (England)Achievement: ➢ Complete over 120 check-in & Check-out alone or in team during the shift • Control the clients payments.
• Accommodate customers during the check in and the check out.
• Help the clients during their stay (restaurant bookings, room service and wakeup call).
• In chargeto take reservations, sales. • Deal with the financial banking of all departments (rooms, corporate bookings, group bookings, functions rooms).
The White Swan***Receptionist
Feb. 2008 - Sep. 2008Stratford-upon-Avon (England)In charge of:
- Check-in/check-out - Billing - Yield Management
- Events/Corporate Groups
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