Leo Cheung

Chairman @P&C Group

💰 Investor & VCAngel💸 Marketing✨ Business Owner🔥 Startup Founder✔️ ITBusiness Owner👍 Sales & BizDev🧨 ConsultingFounderProduct ConsultantAdvisor

Leo Cheung is the Chairman of P&C Group, where he has championed innovative marketing strategies and the promotion of new fruit varieties over his extensive career. Notably, Leo has led successful initiatives in collaboration with HK Customs to combat counterfeit products, enhancing brand integrity within the marketplace. His forward-thinking approach has facilitated the introduction of groundbreaking technologies such as the "Freeze the Dynamics," which aids in identifying counterfeit fruits. Additionally, Leo has played a pivotal role in investing in cutting-edge sectors including biotech, future materials, and fintech, further diversifying P&C Group's portfolio and driving sustainable growth. His achievements extend beyond the corporate realm, as he is also an active contributor to the community. Leo is the co-founder of Frutus (www.frutus.org), an organization dedicated to promoting healthy eating and nutrition. He serves as a committee member for the Corporate Innovation Index at The Chinese University of Hong Kong, which emphasizes his commitment to fostering innovation in business practices. Furthermore, Leo is the Vice Chair of the Teens and Elderly Mission Committee, supporting initiatives that aid vulnerable populations and enhance community well-being. These accomplishments not only strengthen P&C Group's position in the industry but also reflect Leo's unwavering commitment to quality, innovation, and strategic investment in both the fruits industry and the community at large.

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Work Background

Good Talent Creation LimitedBoard of Directors/ Business Incubator

Oct. 2017Invested in Smart Fridge Project in early stage and recently created a one stop platform-‘Freeze the Dynamics’ to digitalize the fruit supply chains and help growers globally to fix trade dispute issues, manage stock inventory, traceability, plan on land resources, logistics, data analyst, sales and marketing strategy etc. The platform was introduced to the IGSO growers and aim to help them to sustain in Fruit industry. Aim to revolutionize the fruit industry by focusing on the two innovative platforms – Freeze the Dynamics and Smart Retail.

P&C International Trading Ltd.Managing Director

May. 2003Hong Kong40 years old trading company sourcing fruits all over the world Established and maintain sustainable business with premium growers’ brands in Hong Kong and China

Frutus Charitable FoundationCo-Founder

Jul. 2018Hong Kong SAR

IGSO - International Growers Standard OrganizationCo-Founder

Mar. 2018Supported by a group of growers from 10 different regions and follow the motto of Good Growers Charter

Frutodor LimitedCo-Founder /Chief Executive Officer

Aug. 2009First online fresh fruits shop in Hong Kong Successfully created this highly reputable brand in Hong Kong First to utilize online media as a tool to promote fruits culture