CME GroupCopywriter Specialist, Product Marketing
Apr. 2020 - Feb. 2022-Researches, writes, revises and proofs content for the website, newsletters, emails, social media and ads–ensuring it is in line with quality and brand standards. -Collaborates and interacts with marketing managers, designers and the web team to construct effective content that meets the in-house stakeholder’s requirements and goals.
-Writes and edits CMEGroup.com landing page content for new products and services, i.e. Nasdaq Veles California Water Index futures and the CME FX Market Profile tool. -Brainstorms and creates audience-centric, creative copy for social media and paid ad campaigns, i.e. the launches of Micro Ether futures, Micro Bitcoin futures and Micro WTI Crude Oil futures.