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Work Background
London N10 Agency LtdFounder & CEO - Leadership Coaching & Board Advisory Services - Experts in Brand & Marketing
Jan. 2022London, England, United KingdomWe bring a wealth of collective experience to the table, with a focus on providing strategic guidance at the board level. Our expertise extends beyond traditional business/leadership coaching, encompassing a holistic approach to steering businesses/leaders in effective decision-making, including strategic marketing and brand management. In our role as strategic leaders, we have successfully directed businesses/leaders through various challenges, overseeing not only marketing strategies but also contributing to overall business direction and investment decisions. Our track record reflects a commitment to effective governance and a deep understanding of the intricacies involved in running and directing businesses. As a collaborative team, we excel in providing insights and direction at the board level, ensuring that marketing and brand strategies align seamlessly with broader business objectives. Our approach is characterised by adaptability, clear communication, and a focus on stakeholder engagement. In summary, we are a collective of board advisors and business/leadership coaches, uniquely positioned to guide businesses in strategic decision-making, including the nuanced aspects of marketing and brand direction. Let's connect and explore how our team can contribute to the success of your business.
Central and North West London NHS Foundation TrustCOMMUNICATIONS & ENGAGEMENT MANAGER
Jul. 2020 - Jan. 2022London, England, United KingdomThroughout CoVid, advised on, oversaw and supported strategic trust-wide projects, developed effective communication, engagement and marketing strategies. Supported the design and development of operating models and communication plans to support revenue generation through various service work streams. Completed and led on the following digital and strategic training programmes; Fundamentals and Intermediate Coaching & mentoring Programmes, 21st Century Leadership Programme and CNWL's Culture Transition Programme SC&RF.
SIGNET JEWELERS LIMITEDHEAD OF BRAND & MARKETING
Feb. 2020 - Aug. 2020Borehamwood, England, United KingdomProvided senior-level leadership for Ernest Jones and partner brand turnover, with a multi-million £ budget to oversee all activation plans. Managed and built partner brand relations and agreed key campaign collaborations, evolved collaborative brand values, join propositions and promotions. Managed and directed a small team of Ernest Jones brand executives who aligned and executed tactics .
SBC SkincareGLOBAL HEAD OF PR MARKETING & COMMUNICATION
Oct. 2018 - Feb. 2020Ipswich, England, United KingdomHeaded a high-performance team of Marketing Executives, covering brand, PR, design and omni channel marketing in the transformation of a skincare collection to become a premium, and desirable e-commerce skincare brand.
Natures Menu LtdHEAD OF BRAND & COMMUNICATIONS
Feb. 2017 - Oct. 2018Norwich, Norfolk, United KingdomDirected creation of an innovative super-premium pet food brand, tailored for the UK pet food market, managing the development of a go-to-market strategy for a rebrand launching into the UK pet specialist market. Undertook management of £5.5m budget, implementation of NDP and marketing brand activation, 80% digital marketing focus and 20% in-store/direct marketing. Managed all major retailers and e'tailers.
Worked in close collaboration with Global brand teams in Barcelona and sales teams worldwide. Managed and directed a NPD and brand team of executives.
Symrise AGUK EMEA HEAD OF BRAND & MARKETING
Aug. 2016 - Feb. 2017Marlow, Buckinghamshire, United KingdomTasked with producing proposals based on current market research within cosmetic and home fragrance categories for incremental opportunities to build the UK key account business.
Worked in close collaboration with EMEA key accounts in France and Germany, such as L’Oréal, Charles Worthington and Henkel.
The Yankee Candle Company, Inc.UK MARKETING PROJECT MANAGER
Nov. 2015 - Aug. 2016Bristol + Home basedGenerated a strategic partnership with Clintons Retail to plan and launch in stores and all digital platforms. Managed a small team and multi-million £ budget, and grew Yankee Candle sales on the UK high street.
The Vitec Group plcGLOBAL BRAND & MARKETING MANAGER
Jul. 2013 - Oct. 2015Suffolk, England, United KingdomImplemented B2B marketing plans, targeted U.S. and EMEA with new product strategies via the implementation and rollout of global and local tactics.
Worked in close collaboration with Oconnor and Autoscript teams across Americas, Europe and Asia.
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