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Work Background
Marine Equipment SolutionsHead of Marketing
Aug. 2024United StatesPromoted Post-acquisition of Portadam to lead marketing efforts for the $100M PE-backed parent company and subsidiaries including Poseidon Barge, Rasmussen Equipment and Portadam.
PortaDamDirector of Marketing / Director of Business Development
Feb. 2015North America• Oversee marketing and business development with a team of internal professionals and multiple agencies, managing a budget up to $1M to achieve annual revenue goals.
• Direct comprehensive marketing strategies, including email, digital and print marketing & advertising, and SEO, while balancing external vendor management with internal team coordination.
• Responsible for significant projects like website redesign and rebranding and managing agencies for PR and marketing initiatives.
• Utilize advanced technology for analytics in pay-per-click and SEO, maintaining clean contact lists for superior email deliverability and leveraging tools like Salesforce and Google Analytics to adjust campaigns and maintain high industry deliverability rates.
• Create an impression of an extensive marketing department by effectively leveraging vendor relationships.
• Handle all phases of business development in North America, specializing in closing significant deals around $500K, from initial client engagement to contract finalization.
• Implement client engagement strategies, including cold introductions, webinars and conference presentations, and systematically nurturing long-term relationships with Fortune 500 – 1000 companies.
• Attended 12 key trade shows out of 30 in 2023, using methodical presentation style to build client trust and guide decision-making.
• Develop and execute strategies targeting diverse vertical markets for our construction services and flood resiliency solutions such as AEC firms, government entities, industrial and energy exploration and production markets.
• Skilled in negotiating contracts with customers and vendors, and managing a mix of print and digital advertising campaigns, SEO strategies, and tradeshow and conference engagements.
TETRA TechnologiesAppalachian Area Account Manager
Nov. 2012 - Feb. 2015Greater Pittsburgh Area• Managed major Oil & Gas producer accounts spanning Western PA, Northern WV, and Eastern OH, serving Marcellus and Utica shale regions and providing water management solutions, flowback & production testing services, and completion fluids.
• Established and nurtured executive and field management client relationships, ensuring customer satisfaction with key accounts including Chevron, XTO Energy, Rice Energy, Chesapeake Energy, Hess, Halcon Resources, American Energy Partners, Range Resources, and others.
• Took ownership of the CRM database, overseeing account development, sales enablement, negotiations, contract management, and post-sale relations, consistently achieving or exceeding revenue targets that contributed to a total account revenue of $10M+.
• Actively participated as a member of the Marcellus Shale Coalition Water Resources & Waste Management Committee through corporate-sponsored membership.
• Handled front-line account management responsibilities with large oil and gas producers, addressing industry challenges related to vendors and cost management.
• Demonstrated negotiation skills in a complex industry, effectively balancing responsiveness with cost containment measures.
BakerCorpQuality Control Account Manager
May. 2011 - Nov. 2012Marcellus and Utica Shale Regions• Managed performance of field and water transfer teams at client sites, overseeing multiple project-based budgets and resource planning without direct reports.
• Promoted to key account management in Western Pennsylvania, Northern West Virginia, and Eastern Ohio, focusing on O&G markets, particularly in the Marcellus and Utica shale regions.
• Led projects from inception to completion, involving site walks, system design, estimations, and invoicing, while developing targeted sales and marketing strategies based on market trends.
• Handled CRM database, negotiations, and post-sales activities, driving $10M in revenue through account development with Chevron, Exxon, Exco Resources, and Consol Energy.
• Achieved $4M and $10M in annual sales revenue over 2 years, managing major accounts like Range Resources, Chevron, XTO Energy, Exco Resources, Rice Energy, and Consol Energy.
BakerCorpSales Representative
May. 2009 - May. 2011Western PA, OH, WV• Spearheaded sales and market expansion in West Virginia, Ohio, and Pennsylvania, focusing on O&G, environmental, and industrial markets, and successfully managed and grew 40 accounts.
• Collaborated with marketing, engineering, and finance departments to drive sales, engaging with senior leaders for contract negotiations, product presentations, and sustaining post-sale relationships.
• Generated $1M in sales revenue in the first year, doubled sales in the following year, and captured a $500K annual revenue account with North American Industrial Services through service diversification.
MasterFlo Pump, Inc.Territory Sales Manager
May. 2005 - May. 2009Greater Pittsburgh AreaOversaw sales in Western PA, WV and MD. Developed and implemented marketing strategies for digital and print channels. Managed company website for content, search engine optimization (SEO) and CRM database. Cultivated
relationships with key engineering, purchasing and maintenance, repair and overall (MRO) management. Proved pre- and post-installation services and product troubleshooting. Boosted sales revenue by $250K and generated new leads through sales negotiations with AKJ Industries.Represented numerous manufacturers, including Moyno, Versa-Matic, Finish Thompson, Tarby, Ebara, Tsurumi, Jesco, Griswold, DP, Ritz, Rotan and Stenner.
Major Accounts Include: PPG, Allegheny Ludlum, US Steel, Koppers, Reliant Energy, Norfolk Southern, AES and
Westinghouse Nuclear.
MarconiCreative Lead
Aug. 1995 - Aug. 2000Greater Pittsburgh Area(Formerly FORE Systems)
Creative direction and product marketing for numerous programs including the e-Channel partner program and the eVolution migration strategy Developed comprehensive planning for enterprise and service provider target markets as well as other programs directed at vertical market industries Responsible for establishing standards and verifying consistency of corporate imaging and messages worldwide
Acted as point-of-contact for international office marketing initiatives. Functioned as liaison with sales force as well as customers and partners such as Intel, Microsoft, Lucent, & Qwest in cooperative marketing efforts
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