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Work Background
Digital LobbyCo-Founder, VP Marketing
Jun. 2014Greater Chicago Area• Co-founder of this SaaS WiFi media company that sits on top of a venue’s existing WiFi and provides revenue sharing and marketing opportunities
• Led development of sales presentations, marketing, PR, collateral, and sponsorship materials
• Grew client base over 100% each year
• Pitched and won national brand sponsorships
• Created live events promoting WiFi product
Available for Fulltime or FreelanceCreative Marketing Consultant
Feb. 2012United StatesDiscover Card - Contract Senior Copywriter (2/23-08/24)
Achieved Record-High Engagement
• Delivered a series of member emails that set new benchmarks for both open and click-through rates
• Authored highly regulated marketing materials, including consumer-facing emails, print ads, video content, and internal communications E29 Marketing - Contract Creative Director/Senior Copywriter (3/17-Present)
Secured Significant Business Growth
• Developed successful concepts for six national business pitches, resulting in an additional seven-figure billings Carbon Express Crossbows - Contract Creative Director/Senior Copywriter (10/13-4/20)
Boosted Sales by 45% YoY
• Leveraged big data and predictive analytics to design a highly effective online shopper marketing campaign, driving a 45% increase in year-over-year sales. Oh So Cheesy Cheese Spreads - Contract Creative Director, Senior Copywriter (8/18-Present)
Drove Exceptional Brand Growth
• Created and executed B2B marketing materials and a comprehensive consumer digital, social, and in-store campaign for a regional cheese spread
• Achieved over a 300% increase in brand sales and expanded shelf space in 300+ regional stores CVS Pharmacy by Mail - Contract Senior Copywriter (2/13-2/17)
Attained Unprecedented Response Rates
• Crafted strategy and copy for a dynamic email campaign that set new records for open and click-through rates
• Produced compliant marketing materials, including consumer emails, prescription inserts, and social posts
UpshotCreative Director/Digital Department Lead
Apr. 2007 - Feb. 2012Chicago, IlLaunched Agency Profit Center
• Established and developed the digital department into a key profit center
• Achieved a 60% success rate in new business pitches across diverse verticals including CPG, hospitality, and tech Hired, Led, and Mentored Digital Team
• Managed and guided a team of full-time and contract professionals including strategists, designers, writers, project managers, and developers
• Executed online, mobile, and social media strategies and concepts Established Strategic Partnerships
•Formalized key partnerships with web and mobile developers, online media experts, SEO/SEM specialists, and CRM associates
• Enhanced agency capabilities through strategic collaborations
Self-employedCreative Director
May. 2004 - Apr. 2007Freelance Creative Director/copywriter. Concepted, managed and executed strategically sound and creatively driven marketing programs for global agencies including Arc, Draft/FCB, Ogilvy Action, The Marketing Store Worldwide and The Promotions Network. • Delivered 2006 Super Bowl and NCAA basketball promotional concepts for Kellogg’s Snack Foods • Created all in-store POS for a Q3 2005 partner promotion with Sears Portrait Studios • Created promotional concept, developed copy for merchandising and collateral materials for a national packaged goods company • Created, developed, and executed direct and email program for ongoing Crown Royal/NASCAR sponsorship • Managed the redesign and online promotional efforts of jacknicklausapparel.com • Developed online copy for McDonald’s global promotion – Global Casting Call • Concepted 2006 ASM efforts for Kraft Foods
Foote Cone and Belding/Marketing DriveCreative Director
Apr. 2003 - May. 2004• Managed and mentored full-time and freelance writers and art directors • Created, developed, presented and executed strategic marketing plans and creative content for clients such as Blue Cross Blue Shield, Boeing, John Deere, Kraft Pizza, Loews Theaters, Nabisco, and SC Johnson • Researched, contacted and developed new business
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