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Latam Category Manager
3MLatam Category Manager
Mar. 2020 - Sep. 2023Guayaquil, Guayas, Ecuador Responsible for Disposable Respirators and Power and Supplied Air for Latin America  Work to meet the Revenue Operating Plan and Gross Margin  Work with the marketing activation in each country to launch new products for the category  Lead the regional needs with the global teams  Owner of the Ad&Merch budget for the region  Make promotions for the countries to capture more maket share  Work with the Marketing Center to help improve our brand positioning for specialized channels and social media
Andean Region Marketing Manager
3MAndean Region Marketing Manager
Apr. 2017 - Mar. 2020Provincia de Lima, Peru Responsible for Respiratory Protection Portfolio (Disposable, Reusable and Power and Supplied Air), Welding and Protective Apparel for the Andean Region (Colombia, Ecuador, Perú, Bolivia and Paraguay).  Most important portfolio for 3M in sales and profit.  Owner of the Ad&Merch budget for the region  Constant contact with the regional and global teams about results, focus and needs for the region  Responsible to launch new products for the category with the sales team  Bring value added solutions and seek for differentiators for the end users  Responsible to monitor and increase our market share in each country  Make the strategic planning for short, medium and long term  Make promotions focus on different markets  Customer/market/channels visits to the countries to get insights and needs  Make synergies within the brands and products to cross-sell and improve our brand positioning  Work to meet the Revenue Operating Plan and Gross Margin  In charge of the whole 3M Ecuador subsidiary for all the implementation of the marketing strategies
Marketing Manager & Andean region hearing conservation portfolio manager
3MMarketing Manager & Andean region hearing conservation portfolio manager
Apr. 2013 - Apr. 2017Ecuador Andean Region responsible for Hearing Solutions Portfolio (Ecuador, Perú, Bolivia y Paraguay)  In charge of the Andean Region Portfolio investments  In charge of the Andean Hearing Solutions P&L  Advertising & Merchandising Budget Management for the Region  Results reports to USA, and what we need to encourage the region growth  Launch of new products to keep the market leadership  Offer add value solutions to gain market share from our competitors  Gain profitable market share in the region  Strategic planning for short and long term  Launch of new features or upgrades of our actual portfolio  Market and channel involvement by country /customers visits  Obtain insights of the different markets to share with USA to develop new solutions  Make synergies within products and different brands of the whole Company to make Cross-Selling and to position as a Big Corporate Brand  Responsible to attain the Operating Plan for 2019 in the Portfolio for the Region  Responsible for the X Series Earmuffs launch in Bolivia, Ecuador and Peru
Scott Marketing Manager
Kimberly-ClarkScott Marketing Manager
Jan. 2013 - Mar. 2013Ecuador Scott Brand Development in Ecuador  In charge of the trade marketing plans for the Guayas Key Accounts (El Rosado y TIA) and the Guayas Traditional Trade  Make BTL and events to position the Brand on customers and channels  In charge of the Scott Rindemax Launch in Ecuador  Responsible for the promotions for the Modern and Traditional Trade  Launch of new features or products in the whole Ecuadorian territory  Training for the whole sales force about products and new launches.  Maintain or gain market share in our brands  Take advantage of the competitors activities by innovation in our brands  Advertising & Merchandising Budget Management for Guayas  Responsible for BTL and ATL launches of Scott  Work with agencies for media and social media publications  In charge of the Guayas Modern and Traditional Family Care P&L  Other tasks related to Brand and Trade Marketing for the portfolio or company
Health and Wellness Category Manager
Kimberly-ClarkHealth and Wellness Category Manager
Jun. 2008 - Jan. 2013Ecuador Scott and Kleenex Brand Development in Ecuador  Make BTL and events to position the Brand on customers and channels  Launch of new features or products in the whole Ecuadorian territory  Training for the whole sales force about products and new launches.  Maintain or gain market share in our brands  Take advantage of the competitors activities by innovation in our brands  Strategic planning for short and long term  Obtain insights of the different markets to share with LA to develop new solutions  Study consumer behaviors by market investigations  Follow up of the products logistics  Negotiations with partner and providers to make alliances that help the company  Results presentations with constant contact with LA and Global  In charge of the Ecuador Portfolio investments  In charge of the Ecuador and Category P&L  Monthly reviews of the market prices, promotions and channel activities of the competitors.  Other tasks related to Brand and Trade Marketing for the portfolio or company
Telemarketing Supervisor
Claro EcuadorTelemarketing Supervisor
Nov. 2002 - Jun. 2008Ecuador Validar, analizar y hacer el seguimiento del cumplimiento de los indicadores cuantitativos de servicio.  Hacer un seguimiento y análisis diario de los recursos e indicadores financieros concernientes a la administración de contrato con el fin de alinearse al presupuesto mensual asignado.  Diseñar y liderar la implementación de estrategias que generen un mejoramiento continuo de los procesos de atención, servicio, ventas, postventa y retención del contact center en los contratos de tercerización que garanticen la optimización y eficacia de los recursos de la compañía.  Planear la gestión de llamadas salientes de la compañía (Telemercadeo).  Planear y coordinar la ejecución de investigaciones de mercado mediante llamadas telefónicas para conocer preferencias de consumo en cliente Prepago y Postpago.  Planear y coordinar llamadas telefónicas salientes para encuestas que permitan conocer las percepciones de los clientes sobre el servicio brindado en los puntos de contacto.  Planear y coordinar mediante llamadas telefónicas salientes investigaciones de mercado para identificar el posicionamiento de los productos lanzados.  Diseñar, planear y coordinar la ejecución mediante llamadas telefónicas salientes de campañas de ventas de productos y servicios que estén dentro del portafolio de la empresa.  Coordinar y mantener comunicación con el departamento de marketing para la organización de eventos, publicidad de información, promociones y concursos a lanzarse.  Revisar los informes de gestión de las diferentes campañas de llamadas salientes, analizar los datos obtenidos y dar las recomendaciones a la Gerencia para facilitar la toma de decisiones.  Representar al Contact Center respecto a toma de decisiones de procedimientos/proyectos, frente a otros departamentos de la organización, negociando/coordinando su implantación con base en acuerdos.

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