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Work Background
NuWorks Interactive Labs, Inc.Art Director
Jul. 2024As an Art Director, I manage the creative direction and execution of projects, ensuring all visual content aligns with brand identity and achieves strategic objectives. I work with a team of creatives to conceptualize and deliver innovative designs across various platforms. Daily Tasks: • Develop and execute creative concepts for branding, campaigns, and multimedia projects. • Collaborate with clients and stakeholders to understand project requirements and deliver tailored solutions. • Design and refine visuals, ensuring quality, consistency, and alignment with objectives. • Manage project timelines and resources to meet deadlines efficiently. • Stay updated on design trends, tools, and techniques to maintain a fresh and innovative approach. • Coordinate with external professionals, such as photographers or videographers, when necessary to complete projects. Achievements:
- Shortlisted for the DYC DMAP 2024 Awards.
NuWorks Interactive Labs, Inc.Graphic Designer
Jul. 2023 - Jul. 2024• Daily tasks include ideating and executing for Always On posts on social media. • Ideating and executing digital campaigns that incorporate creative tech in the brief. • Provide amplification and sustaining posts for major campaign materials. • Ideate and storyboard OLVs then attend and assist with the shoots. Notable campaigns I was a part of:
GRAB PH - GrabFood Indie Eats: Boogsh! Sarap. (Hashtag Asia 2024 - Best Integrated Social Media Campaign [Silver])
Amazed.comGraphic Designer
Oct. 2021 - Jul. 2023• In charge of Amazed's social media creatives and tasked to deliver some marketing copies as well. • Tasked to do image resourcing and editing for Amazed's image database. • Research marketing strategies to grow Amazed's brand as a startup.
• Designed the wireframe (UX) for Amazed's gifting experience.
• Daily content catch ups and weekly social media/marketing planning.
• Social Content Planning for Amazed's brand
ShopeeMultimedia Artist
Feb. 2020 - Sep. 2021• Tasked to do marketing deliverables through editing, composition and photo manipulation with Adobe Photoshop
• Composed and delivered different KVs for Social Media UGCs and Engagement Posts
• Illustrated vector assets through Adobe Illustrator to be used in different social media postings
• Edited videos and animated motion graphics with Adobe Premiere Pro and Adobe After Effects
• Headed the creative direction and execution of some of the Tiktok In-Ads for Shopee • One of the head creatives behind for #BuhayShopeeFam Comics (Character Design and Asset Building)
• Assisted with product shooting
KlookGraphic Designer
Jul. 2019 - Dec. 2019• Tasked to do marketing deliverables through editing, composition and photo manipulation with Adobe Photoshop
• Illustrated vector assets through Adobe Illustrator
• Edited videos and animated motion graphics with Adobe Premiere Pro and Adobe After Effects
• Head of the creative direction and execution of the key visual of a campaign case study - "Twist the Season with Klook"
• Shot and directed videos for 2 of Klook's social video pushes and attended major campaign shoots for exposure and experience
• Contributed to the planning and execution of multiple (major and mini) campaign key visuals; • Composed and executed solo key visuals for multiple major campaigns
• Edited and composed different deliverables for Social pushes on Klook's social media platforms
• Trip Photographer during a business trip to Bohol and was assigned to photograph and post-process activities for blog posts and the site
Self-EmployedFreelance Artist
Jan. 2018• Commission based: Traditionally painted portraits and landscapes
• Project based: Different murals for private residences
• Logo design for a small local businesses
• Video editing for local and foreign brands • Motion animation for local and foreign brands
• Social Media and Website design for local and foreign brands
• Edited and reworked event posters for restaurants and brands
• Designed a local tea brand's packaging and rebranding
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