AdaptlyMedia Supervisor
May. 2017 - Aug. 2019Greater New York City Area• Utilized expert knowledge to supervise and mentor a team of five+ media managers on paid social media best practices, ensuring that executions were setup to deliver optimal performance across multiple social platforms (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn) based on clients’ KPIs and business goals; managed budget allocations and pacing – budgets handled range from $100K-$3MM
• Created in depth automated reporting to deliver deep data insights that showcase performance across all phases of the marketing funnel; crafted complex formula-based smart templates to best represent both big picture, plus detailed media performance; presented performance and learnings to clients as a way to inform recommended future media activations
• Ensured backend setups were on par with platform best practices for always on campaigns and particularly measurement studies (IE Nielsen, Milward Brown, etc.); managed campaign in first ever published case study for head to head Facebook mixed placement test
• Vertical experience: retail, financial services, entertainment, CPG, travel, fashion, health and beauty, pet (brands include but are not limited to: Prudential, Chico’s, CVS, Bose, Hyatt, Royal Caribbean, EY, Nationwide, Etsy, White House Black Market, Soma, TVLand, VH1, PBS, Ashley Furniture, Florida’s Natural, All, Diane Von Furstenberg, etc.)