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Work Background
MPI Southern California ChapterDirector of Education & Professional Development
Jan. 2025United StatesAs the Director of Education and Professional Development for MPISCC, I focus on creating meaningful learning opportunities and delivering impactful educational programs for our members. My role is all about curating relevant, engaging content, organizing dynamic sessions, and fostering opportunities for both personal and professional growth. I’m passionate about collaborating with industry leaders to provide resources and experiences that enhance member value, support career advancement, and elevate the meetings and events industry as a whole.
russell harris EVENT GROUPDirector of Accounts, Meetings & Incentives
Nov. 2024Los Angeles, California, United StatesAs a Director of Accounts for Meetings and Incentives I am responsible for managing and growing client relationships, overseeing the planning an execution of meetings and incentive programs, and driving revenue in this specialized area.
In essence, the role requires a balance of strategic thinking, operational expertise, and relationship management to create experiences that drive engagement and deliver value for clients.
CSI DMCSenior Account Executive & Business Development
Feb. 2022 - Oct. 2024California, United States-Client Development: Traveling to various locations to build and strengthen client relationships.
-Proactive Relationship Management: Utilizing proactive and collaborative approaches to address customer needs and enhance partnerships.
-Sales Performance: Achieving $4.5 million in sales to date while managing multiple high-profile accounts.
-Documentation and Records: Preparing and managing documentation, finalizing sales transactions, and maintaining accurate records.
-Sales Goals: -Setting and meeting company-defined sales objectives.
-Targeted Promotion: Promoting company offerings to a diverse customer base with a disciplined and focused approach.
-Negotiation and Contracts: Obtaining favorable pricing deals with vendors, negotiating contracts, and securing beneficial agreements.
-Training and Coaching: Training and mentoring new sales team members to effectively service both new and existing accounts.
-Partnership Development: Spearheading partnerships with specific hotel accounts to foster growth and enhance existing relationships.
-Market Insights: Staying informed about industry trends and market conditions to adapt strategies and meet client needs.
-Cross-Functional Collaboration: Working closely with internal teams to ensure seamless service delivery and client satisfaction.
-Reporting and Analysis: Monitoring and analyzing sales performance to track progress and refine strategies.
Visionaire Consulting GroupFounder
Jun. 2020California, United StatesVisionaire Consulting Group is an extremely diverse team having a collective experience of over 30 years within the hospitality industry. We are problem solvers and are up for any task whether big or small. We are efficient, innovative, and your trusted partners in not only providing support in laying the right foundation for your business, but also pointing you in the right direction for contractors, partners, vendors, purveyors and more. *SPECIALIZING IN:
-New Concept & Creative Development
-Culinary
-Bar Programming
-Catering & Events
-Administrative
-Operations
-Marketing & Branding
-Existing Concept Turnaround
Farmhouse Los Angeles-closed due to CovidDirector of Events
Mar. 2019 - Jun. 2020Los Angeles, CARebuilt Private Events Department from scratch. Implemented new CRM, Credit Card Processing & Sales formula to immediately see increase in sales. Developed sales and marketing strategies with not only property but with other brand partnerships.Curated special events menu (seasonal) and marketing collateral. Managed administrative logistics and provided leadership guidance for events planning, including contract signing, fee collection, event booking and event promotions. Planned large-scale events such as corporate buyouts conferences, and meetings.
Reduced financial discrepancies by accurately managing budgeting, bookkeeping and auditing tasks. *ACCOMPLISHMENTS*
Increased private event sales by 200% while restructuring, redeveloping & rebranding the private events department.
The Mayfair HotelCatering Sales Manager
Jun. 2018 - Mar. 2019Greater Los Angeles AreaApart of the Grand Re-opening team of the Mayfair Hotel. Generated event sales revenue of $550,000 in 6 months ( 2 months were not opened). Responsible for all aspects of event management including proposals, contract negotiation, entertainment, staff and décor.Responsible for ensuring that each banquet room is inspected prior to function to verify room set-up, menu, and schedule of events are correct In addition to prospecting, generating new leads and sales, worked in operations for events. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Successfully generated new leads by cold calling, creative advertising and marketing strategy. Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge. Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services. Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests. Developed and implemented improved marketing initiatives to drive revenue.
CITRUS Hospitality ManagementSpecial Event Sales Manager
Dec. 2016 - Jun. 2018Los Angeles, CAAchieved and exceeded annual sales goals by providing excellent customer service and developing and executing a detailed and original sales plan. Excellent ability to ask for business, close sales and consistently book repeat business.Responsible for all aspects of event management including proposals, contract negotiation, entertainment and décor. Responsible for working with the other sales personnel to generate new business and maintaining contact with current accounts.
Maintain client point of contact for corporate clients including entertainment and numerous Fortune 500 companies. Successfully brought in new leads by cold calling, creative advertising and marketing ideas. Successfully revamp special event decor and implement/revise standard operational procedures for all banquet staff. From attire, steps of service, set-up and breakdown. Designed and created social media marketing and collateral. *ACCOMPLISHMENTS*
Exceeded annual sales goals by 22%, being the top selling Event Sales Manager bringing in 1.5 million.-2017
Foods To Fit LLCOwner
Sep. 2013 - Dec. 2016Studio City, CACEO & Founder of Foods To Fit LLC. This local, certified organic meal delivery service provides portion controlled meals to fit the active lifestyle you lead. • Directed and coordinated marketing activities and policies to promote products and services.
• Reviewed the financial aspects of product development, such as budgets and research and development appropriations.
• Developed pricing strategies while balancing objectives with customer satisfaction maximization.
Initiated market research studies and analyzed findings.
• Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
• Analyzed business developments and monitored market trends.
• Coordinated and participated in promotional activities and trade shows.
• Coordinated art and graphics creation for effective merchandising.
• Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Santa Anita ParkVIP Hostess
May. 2013 - Sep. 2014285 W Hunington Drive, Aracdia, CA• Worked in a High Volume very fast paced environment. • Duties include servicing all VIP guests of the Suites and Chandler Room of the Santa Anita Racetrack. • Responsible for all banquet and catering.
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