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Work Background
North By West Hospitality ManagementCMO
Oct. 2023Rochester, New York, United States-Lead creative and branding strategy for innovative workforce development programs.
-Built and managed a cross-functional creative team to develop and execute market channels for partnerships with the NYS government.
-Raised $150,000 in the first quarter of 2024 through strategic business partnerships.
WayfairSupervising Digital Culinary Producer
Sep. 2021 - Dec. 2022Boston, Massachusetts, United States-Developed and managed Wayfair’s “On Air” channel, creating 176+ videos and generating 5M organic followers.
-Led the creative direction for sales-driven content, contributing to the sale of 500+ products annually. Webby: Winner of Peoples Voice Award 2022
Showcase - The Home of the Hottest TrendsHead Of Live Shopping
Mar. 2021 - Oct. 2023New York, United States / Toronto, Canada -Launched and managed Canada’s first weekly live-stream shopping channel, producing over 450 live streams and generating millions of views.
-Directed a team of content creators, ensuring brand alignment and increasing customer engagement by 25%.
-Built a micro-influencer network, growing organic followers by 100K and contributing to product sales.
HiltonConsulting Executive Chef / Brand Marketing Operations
Oct. 2019 - Jul. 2020Greater New York City Area-Directed successful F&B marketing campaigns, launching six products and achieving a 14.5% sales growth.
-Increased social media traffic by 300% through targeted content strategies.
De'Longhi GroupDigital Marketing Consultant
Jan. 2019 - Mar. 2020New Jersey, United States-Created strategic digital marketing content, growing brand awareness and delivering 29K daily impressions.
-Pitched and secured $15M in product sales with top North American retailers
The Dr. Oz ShowContributing Culinary Producer / Guest
Sep. 2018 - Nov. 2020Greater New York City Area-Produced 22 consumer awareness segments, increasing viewer engagement by 20%.
-Consulted on culinary and health-related content, ensuring alignment with brand messaging.
AmazonSupervising Culinary Producer & On Air Talent
Feb. 2018 - Sep. 2019New York, New York-Increased Amazon Live daily viewership from 15K to 6.5M while achieving a 20% purchase rate on live-stream products.
- Directed creative and produced culinary content that adhered to brand standards.
Ski.comDirector of European Culinary Tours & Events
Mar. 2015 - Nov. 2017Denver, Colorado, United StatesLeading travel company offering global ski and culinary experiences.
• Pioneered winter culinary tours for U.S. consumers, creating unique travel experiences.
• Generated revenue through strategic brand partnerships and influencer marketing.
FreshDirectMedia Production Specialist
Jan. 2015 - Feb. 2016New York, United StatesOnline grocer offering fresh food and meal delivery services.
• Spearheaded a creative roadmap that increased retail sales by 20%.
• Improved customer experience by developing innovative content strategies.
HSNSupervising Culinary Producer & Brand Manager
Jun. 2014 - Feb. 2018Florida, United States-Managed digital content creation, driving sales for guest brands and achieving a 15% increase in viewership.
-Developed unique content strategies, delivering a 4.9 ROAS across HSN's Livestream platform.
Z Living NetworkHost Good Food America
Aug. 2013 - Mar. 2015U.S.A-Nominated for Outstanding Culinary Host at the 2015 Daytime Emmy Awards for "Good Food America," a series spotlighting organic and sustainable restaurants across the U.S.
-Led the show's rebranding, building its presence across digital platforms and creating consumer engagement through recipes, vlogs, and interactive content.
-Researched new food trends and developed innovative content that reflected consumer needs and preferences.
Food SaverNational Brand Ambassador
Jun. 2013 - Jul. 2019Greater New York City Area-Hosted international infomercials to promote the FoodSaver V4865 Vacuum Sealing System.
-Demonstrated product functionality in-studio, effectively communicating key product benefits.
-Translated the product’s unique selling points (USP) to consumers, highlighting how it extends food freshness and prevents waste.
Food NetworkHost of Donut Showdown
Nov. 2012 - Aug. 2013Toronto, Canada-Hosted “Donut Showdown,” a competitive cooking show that challenged North America's top donut makers to create unique and exciting recipes.
-Worked with culinary experts to bring new and innovative ideas to the iconic donut, resulting in a dynamic and entertaining competition.
PuratosTaste Tomorrow Americas, Conference MC & Facilitator
Oct. 2012 - Oct. 2015Greater Chicago Area-MC and facilitator for the “Taste Tomorrow” conference, presenting consumer insights on bakery, pastry, and chocolate trends to industry leaders.
-Engaged with over 11,000 consumers globally to gather data on evolving preferences in the baked goods industry.
ABC TelevisionHost of Recipe Rehab
Aug. 2012 - Jul. 2013New York, United States-Hosted the cross-media health-focused show “Recipe Rehab,” transforming family-favorite dishes into healthier versions.
-Nominated for a 2013 Daytime Emmy Award for Outstanding Culinary Program and won a Telly Award for best Health & Wellness show host.
-Created segments targeting key audience demographics and contributed to the show’s rapid transition from YouTube to syndicated broadcast television.
U.S. Farmers & Ranchers AllianceNational Ambassador
May. 2012 - Jun. 2013United States-Advocated for farming and ranching across the U.S. as the National Ambassador for USFRA.
-Led national press tours, hosted media events, and lobbied government officials to support U.S. agriculture.
-Engaged with consumers to educate them on food production and the importance of sustainable farming.
Groupe SEBU.S. Brand Ambassador
Feb. 2012 - Apr. 2013United States-Acted as the face of Groupe SEB, representing the brand at industry events and press tours across the United States.
-Conducted product demonstrations and showcased the brand’s culinary tools and appliances.
Rhineland Entertainment ManagementCreative Director
Apr. 2011 - Sep. 2014New York, New YorkMultimedia production platform that creates branded products for culinary, lifestyle, and travel in the digital space. -Led creative teams of in-house and freelance professionals to deliver successful web series for international clients, encapsulating client and brand needs.
-Managed project budgets and ensured on-time, on-budget delivery for multiple productions.
Identified cultural shifts and created content based on demographic and analytical insights to stay ahead of trends.
-Developed deep knowledge of social media strategies by predicting and creating trends.
-Integrated partner messaging into media content while maintaining brand value and philosophy.
Successfully pitched and captured high-yield contracts for national and international campaigns.
Better Fed ProjectFounder
Jan. 2011Rochester, New York, United StatesThe Better FED Project is a beacon of transformative change dedicated to eradicating food insecurities and empowering communities through comprehensive education, sustainable farming, and dynamic hospitality initiatives. As a 501(c)(3) charity in New York, we are steadfastly committed to reshaping the narrative around food, fostering economic resilience, and creating lasting opportunities for individuals in underserved communities.
ABC TelevisionCo-Host The Chew
Sep. 2010 - Jan. 2012New York, NY-Co-hosted ABC’s nationally syndicated cooking talk show “The Chew,” discussing food and lifestyle topics with a diverse audience.
-Conceptualized segments, researched food trends, and demonstrated cooking techniques in studio and live public events.
-Trained as a reporter by ABC News, enhancing skills in researching and pitching trending food topics.
Samsung Electronics AmericaInternational Brand Ambassador
Apr. 2008 - Sep. 2010United States-Served as Samsung’s North American and International Brand Ambassador, representing the brand at culinary events and live activations.
-Promoted Samsung’s appliances by demonstrating their innovative cooking technology to consumers.
Public SpeakingSpeaker / MC / Facilitator and Panel Member
Jan. 2008 - Oct. 2015International• Puratos, Taste Tomorrow, Americas Conference • U.S. Farmers & Ranchers Alliance: Progress for consumer relationships
• United Nations World Food Programme: Urban food deserts cause for change • Eastern European Business Forum: The power of Brand Belief
• United Global Shift: Strategic global partnerships • Kraft Foods Group: Product effects on community
Food NetworkHost of Rescue Chef
Jun. 2007 - Feb. 2009New York, NY-Hosted two successful seasons of “Rescue Chef,” helping everyday cooks solve culinary challenges with fresh, quick-fix ideas.
-Created engaging, solution-focused content that resonated with home cooks, leading to widespread recognition.
-Identified emerging food trends and crafted content that reflected consumers’ skill levels and interests, contributing to the show’s success.
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