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GeiserMaclang Marketing Communications IncMedia Acquisition Strategy Director/Head
Apr. 2024 - Jul. 2024Makati, National Capital Region, PhilippinesEnd-to-end media strategies, planning, buying, implementation to reporting,
Forefront on client presentations and B2B acquisitions,
Building and improving media division team performance,
Seamless and integrated media and content
Bunbuy MarketplaceSenior Marketing Manager / Head
Jul. 2023 - Oct. 2023Taguig, National Capital Region, Philippines Manages 3rd party agencies, vendors and marketing suppliers
Creates promos and push for purchase and marketing enticements
Generates user acquisition campaigns from digital touchpoints, activations, up to retention
Manages the entire marketing spectrum from conception to implementation to post-evaluation
NixplaySenior Marketing Manager
Nov. 2022 - Apr. 2023Mandaluyong, National Capital Region, PhilippinesDigital Marketing, Digital PR, Media and E-Commerce and Creative Materials
Cheil WorldwideDirector Media Communications
Sep. 2019 - Nov. 2022Mckinley Hill, TaguigEnd-to-end media strategies to implementation to post-reporting
Home Credit PhilippinesMarketing Manager
Jul. 2017 - May. 2019The Fort, Taguig, Philippines> Overseeing marketing campaigns, promotions, and regional activities publicized in ATL/BTL/OOH/On-ground/Digital channels
> Manages 3 Marketing specialists
TouchDDB advertisingSenior Media Planner and Buyer
Apr. 2014 - May. 2015The Fort, Philippines• Initiates and prepares the communication media plans of PLDT Home Telpad, Cyberya, KaAsenso, Postpaid Landline, and Prepaid Landline
• Reports weekly progress of digital ad campaigns to clients, meticulously done with compilations of media performance reports from analytics and research
• Monitors the competition of other telecommunication players and reports to clients for immediate action
• Handles the liquidation and execution of the entire digital commitment media buys of all PLDT Home brands in Yahoo, Youtube, Facebook and Google
IServe Philippines Marketing Director
Apr. 2013 - Mar. 2014Greenhills, Philippines• Handles a group of 4 marketing assistants and carefully guides them in targeting the company’s business and marketing goals
• Meticulously prepares a list of Top 1000 industries and targets them as clients via cold-calling to partner with them for any of their digital needs
• Ensures that weekly tasks are divided properly amongst the group members
• Monitors and actively handles the social media accounts of IServe wherein it is crucial to respond to clients’ inquiries in a timely fashion
Ripplewave PhilippinesSenior Accounts Manager
Jan. 2012 - Mar. 2013Makati, Philippines• Initiates cold-calling and warm-calling of B2B potential clients for creative and digital needs • Actively handles the digital needs of Geneva Watch Group (GWG), Blackberry France, Rustan’s and SM
• Prepares weekly progress reports of the accounts mentioned and presents to clients
• Monitors payments of clients vis-à-vis the milestones accomplished by the agency
Southeast Asian Airlines (SEAIR) Marketing Manager
Nov. 2011 - Dec. 2012Makati, Philippines• Takes initiative in preparing the overall marketing plan for SEAIR
• Coordinates actively with the PR company and E-commerce arms of the company to be able to execute a well-polished ad campaign for SEAIR
• Always vigilant and on-the-lookout for competitive tactics and strategies and proposes ways to counter them
• Manages the social media accounts of SEAIR and responds to clients’ queries in an efficient and timely manner
Mediaedge: CIA SingaporeSenior Media Executive
Oct. 2010 - Oct. 2011Singapore• Obediently prepares media plans in TV, radio, print, online and SMS marketing for clients such as: Cycle & Carriage Kia, Toyota, Daimler, Commercial Vehicles, and Mercedes Benz
• Actively implements the agreed directions of both the clients and agency and prepares a detailed media schedule
• Carefully monitors executed media plans and makes sure they are “implemented-as- planned”
• Prepares media performance reports to the client on a week-to-week basis
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