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Work Background
Co-StellarCo-Founder/ Chief Creative Officer
Jul. 2023Seattle, Washington, United StatesWelcome to Co-Stellar, where creativity and financial growth intertwine. Uncover the revolutionary path that empowers creative entrepreneurs and arts organizations through customized financial solutions designed to foster creativity and success.
Reimagining Artistic Investment
At Co-Stellar, we transcend traditional funding mechanisms, offering guaranteed financing tailored for the creative community. Where the arts have been underfunded and overlooked, we illuminate opportunities and pave the way for sustainability and growth Our Solution A Co-Stellar Revolution
We are not just a lending institution; we are partners in creation. Our unique loan products, equipped with fair rates and flexible terms, are crafted for those who’ve been left behind by traditional banks. With Co-Stellar, unlock doors to opportunities and ascend to new heights of artistic expression and financial prosperity.
Services
Tailored Financial Products
From music and visual arts to arts organizations, we offer bespoke revenue-based loan products, amplifying artistic endeavors while ensuring financial viability. Co-Stellar elevates creative journeys with specialized support and exclusive opportunities, cultivating an ecosystem where art and finance coexist and flourish.
The Vera ProjectBoard Member
Aug. 2020Seattle, Washington, United States
Capps ClubDirector Talent Programming
Feb. 2017 - Jul. 2017Greater Seattle AreaBuilt new live music venues' music programming and talent booking department from the ground up. By using demographic data and music knowledge, we sold out the 1st 5 shows with making profit on tickets for 30 shows the 1st month.
2 Doors ManagementFounder
Jan. 2014Greater Seattle Area.Boutique agency bridging music, technology, and brands through artist management, digital licensing, and innovative content strategies. • Led artist and label relationship management, leveraging data analytics and streaming insights to optimize artist campaigns. • Developed AI-driven playlist curation and influencer-led music strategies for businesses. • Built and optimized digital supply chains for music content across streaming platforms, retail, and social media. • Negotiated major label music licensing for streaming, television, and immersive digital platforms. • Provided strategic advisory to music-tech startups, including NFT, blockchain, and Web3 projects. • Oversaw hiring and leadership development for a high-performing, cross-functional team. • Developed data-backed sales pitches and go-to-market strategies for new clients.
Lively LLCVice President Music
Sep. 2013 - Jun. 2014Greater Seattle AreaOversaw artist relations, content licensing, and digital music strategy for a pioneering live music streaming app in a startup environment. • Built streaming partnerships and content distribution models for a direct-to-fan digital music platform. • Optimized artist monetization strategies, including in-app purchases and subscription models. • Led digital transformation by integrating live streaming, exclusive content, and fan engagement tools. • Developed and executed major streaming event activations at SXSW and other global festivals. Key Accomplishments: Structured revolutionary streaming licensing deals with major labels & publishers. Launched app at SXSW with 6 sponsored events, 2 live streams, and 1 interactive launch party. Signed and executed agreements with 300+ artists & labels in under 8 months. Built and managed a high-performing team of 4 direct reports. www.getlive.ly
Retail Entertainment DesignVice President Label Relations & Acquisitions
Dec. 2008 - Sep. 2013Bellevue, WAA client-facing senior management position responsible for music strategy development activities for major potential clients. Responsible for daily management all entertainment industry relations, music programming and new business opportunities. Develop strategic content, partnerships and promotional vehicles to align the marketing goals of our retail clients with entertainment properties. Direct the ideation, acquisition, aggregation, programming and licensing of audio/video content for all available distribution platforms including but not limited to: IPTV, DVD, and digital. Evaluate, monitor and advise on all international licensing efforts with PRO’s, mechanical rights agencies and content owners.
Seattle CenterMarketing Development Manager (Temporary Contract)
May. 2008 - Sep. 2008Developed and implemented marketing programs for Seattle Center events and programs; handled media contact, collateral distribution and online marketing. Facilitated, negotiated and activated media sponsorships and corporate partnerships. Drafted marketing plans, managed event workback schedules, drove vendor bidding process, and managed press releases.
• Launched marketing programs for public cultural events, driving attendance to 50K+ in three months
• Promoted online marketing campaigns using social networking and SEO tactics
DC HardcoreManaging Partner
Oct. 2007 - Jan. 2013Washington D.C. Metro Area/ Seattle, WAConsultant | Co-Owner
Built business operations for start-up recording label. Hired all studios, musicians, and other contracts to produce releases Guide marketing strategy and execution of product releases. Manage product road map and all creative briefs. Execute digital, grassroots, and channel launch plans to increase sales and positioning with major retailers and media outlets. Define branding, segmentation, assortment, positioning, pricing, partnerships and public relations strategies. Contract, traffic and approve media and PR agencies.
Managed logistic and booked for 3 international live concerts tours Manage the day to day issues with company including managers, artists, agents and contractors.
Built core business infrastructure for new label; manufacturing, workflow, and billing processes
Designed web pages, eCommerce store and social media assets for releases and businesses. HR (Human Rights) of Bad Brains
A Smile From The Trenches
Universal Music GroupDirector of Artist Development & College Marketing
Jun. 2005 - Jan. 2007Greater Los Angeles AreaDirector of Retail and Lifestyle Marketing | Artist Development (2005 – 2007)
Drove design, execution and analysis of go-to-market retail, grassroots, digital, and consumer marketing plans of over 100 assigned music and video releases per year. Including Gwen Stefani, Jack Johnson, Ashlee Simpson, 50 Cent, Eminem and U2. Managed the P/L of marketing and personnel budget. Translated market and consumer data into actionable plans and presented findings and insights to senior stakeholders. Created effective online and in-store merchandising plans, built partner relationships with 3rd party partners. Built presentations, developed marketing collateral and managed events at conventions and tradeshows. Mentored, managed and trained field marketing team of 70.
Universal Music GroupManager of College Marketing
May. 2004 - Oct. 2006Developed and executed marketing campaigns targeting college-aged consumers. Directed national staff of 60 guerrilla marketing representatives delivering music and video products to outlets; served as expert on youth culture related topics. Supported eight UMG divisions, operating department as an internal marketing company. Collaborated with corporate accounts and partners, developing creative marketing campaigns. Managed web design, content licensing and visual merchandising projects. • Grew department from 15 to 60, to become a key component of companies’ daily business practices
• Lead College Anti-Piracy Task Force in conjunction with Recording Industry Association of America (RIAA), resulting in adjustments to file sharing policies at all major college and universities
• Wrote training manual for all new hires within the department
Universal Music Group DistributionArtist Development Representative
Jan. 2000 - Jan. 2004Executed marketing and sales strategy in six-state Mid-Atlantic territory. Managed artists’ retail, press, tours and events. Created marketing materials, managed collateral vendors and advertising agencies. Delivered music content to regional outlets. Surveyed and analyzed market conditions to maximize sales. Managed 100+ accounts with over $5M in combined annual billing.
• Managed sales accounts with non-music retailers’ including Urban Outfitters, Downtown Locker Room and Karibu Books
• Exceeded sales goals for 13 consecutive quarters
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