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Work Background
AmadeusAsia Team Lead, Digital Media
Apr. 2022Singapore
AmadeusDigital Media Campaign Manager
Aug. 2018 - May. 2022Singapore
WebnaticsSearch Engine Marketing - Manager
Jul. 2014 - Aug. 2018SingaporeChampion user of Google AdWords, Google Analytics, DoubleClick, Facebook, Instagram, Linkedin, Bing, Yahoo, Kenshoo, Adobe Media Optimizer platforms. Daily management of clients to achieve their marketing goals. Currently heading a team of campaign specialists in Singapore and Sri Lanka. Spearheading the management and performance optimization of over 600 enterprise, SMB and SME accounts in Singapore. Industries of expertise include (but not limited to) Education (Preschool & Tertiary), Florists, Food Catering/Portals, Banks, Test & Measurement Equipment, Medical (Orthopaedic, Aesthetic, Orthodontic).
WebnaticsSenior Campaign Specialist
Dec. 2013 - Jun. 2014Golden Mile Complex
WebnaticsCampaign Specialist
Oct. 2012 - Nov. 2013Lower Delta Road
Global SourcesMarketing Executive
Mar. 2010 - Sep. 20121 Sims Lane• Marketing support and cross promotional efforts for company's sourcing e-magazines, company trade shows, and private buyer meetings - lead generation, coordination for telemarketing efforts, direct electronic mailers, barter promotions, online promotions, promotions on social networks.
• Key person in implementation of B2B marketing efforts to global top retailers. Develop marketing strategies and communication materials to actively engage and generate interest. • Liaising with external vendors for list building and list acquisition for the purpose of lead generation.
• Editing of testimonial and trade show conference videos used for corporate branding purposes.
• Social media marketing (Facebook, Twitter, Linkedin)
• PPC (Linkedin, Facebook)
• Manage and track marketing efforts on DoubleClick for Publisher Small Business (Google Ad Manager)
MTV Asia LDCTraffic Scheduler
May. 2005 - Feb. 2007• Key contact person for Traffic and Programming departments in MTV India and Nickelodeon India • Commercial inventory planning to ensure smooth transmission of the channels. • Liaising with Advertising Sales, media planning and scheduling media spots.
• Liaising with creative / ad agencies and creating media schedules for spot campaigns for various global clients.
• Maintaining a functional database/filing system for media scheduling. Monthly reconciliation and checking of commercials aired.
• Working relationships with MTV India, Nickelodeon India, Ascent Media, Advertising Sales, and external media/creative agencies.
NickelodeonProgrammer
Jun. 2004 - Nov. 2004• Student internship for 6 months in the Nickelodeon Programming department
• In-charge of programming duties for Nickelodeon Japan using the Broadcast System Software (BSS)
• Liaising with Traffic department in scheduling of commercials spots for Japan
• Assisting Internship supervisor in daily tasks like, the compilation of weekly programme highlights for all Nickelodeon channels. Was responsible for maintaining system database and selecting music videos suitable for the channel.
• Logistics helper for Nickelodeon’s annual event, Let’s Just Play, on the 2nd of October 2004.
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