Requests
8
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Network Power<100 people
Roles
🧨100%
Consulting
🔥50%
Startup Founder
💸50%
Marketing
Geos
🇱🇧50%
Lebanon
Work Background
Amana Insurance LebanonChief Marketing & Digital Officer MBA- Cert CII- MSP - Board Member
Jul. 2018Beirut District, Lebanon Strategy Overseeing the procedures in the rapidly changing digital sectors including social media, related applications, and performance marketing.
Growing and directing the expansion of the insurance digital strategy.
Driving acquirement strategy to develop cutomer base through online advertsing platforms.
Emerging partnership and in-house functionality to control data in decision making to unlocking potential of business and optimizing performance.
Delivering the best online/offline customer experience in the insurance business (Including identifying competitors, opportunities for innovation, assessing marketplace and technical complications to grow the business)
Deliverng new plans through innovative technologies and online operation strategies
Performing a CRM strategy determined by data empowering a deeper customer relationship with emphasis on segmentation and personalization.
Responsible for providing the organization with detailed analysis of market trends and developments. People Leading clients through expanding loyalty and personalization focusing on improved customer retention and increased acquisition through online conversion goal.
Leading the e-commerce digital and marketing team.
Support building a performance driven principles with a customer attention while enlightening employee engagement.
Managing a portfolio of key third-party relationships (Service providers, consutlants and agencies…)
Leading cross-functional teams in implementing new business intelligence and analytical approach to marketing. Technology Identifying technology trends and evolcing social behaviors to support business growth and action plans. Leading online new platforms including business manager on Facebook, google adwords, onlypult on instagram, website backoffice etc… Driving innovative solutions through digita channels to improve customer experience by ehancing and expanding company’s online capabilities.
Lebanese German UniversityInstructor
Jan. 2018 - Jul. 2018Sahel Alma Part-time Instructor - Senior Business Insurance Research Course
Amana Insurance LebanonChief Marketing Officer MBA- Cert CII- MSP - Board Member
Jul. 2013 - Jun. 2018Head Office- Dekwaneh Setting and achieving strategic goals related to social media metrics, advertisting and marketing campaigns initiavtives.
Designing, defining, and improving marketing campaigns and startegies for each aspect of company to support its overall objectives. Desiging and coordinating promotional campaigns, PR, and other marketing efforts through channels (digital, press, etc…)
Developing feasible marketing plans for the department and overseeing its day to day implementation.
Negotiating compensation and project details for outside suppliers related to marketing and promotions.
Planing and organizing maketing functions and operations ( new rebranding in 2017 with a new logo, website, online shop, and product development etc…) Creating and broadcasting enthusiatic online brand messages to increase target clients and demographics.
Following up with sales on daily revenue reports, social media strategies, and other components of the marketing program.
Overseeing customer and operating service departments while creating a solid network of strategic partnerships with businesse,clients and brokers.
Communicating strategies directly with brokers to develop long-term approaches to support companies' goals.
Amana Insurance LebanonMarketing Manager
Jul. 2008 - Jun. 2013Beirut District, Lebanon Updated all insurance non-life services with the release of new benefits based on customer feedback, brokers requests, and market demands.
Launched the new Medical insurance general conditions and updated the written AMANA insurance profile.
Promoting the company’s services by directing the planning of all events Main presenter and conference developer of events for launching new product services and updatesCoordinating promotion and advertising events with the advertising agency for improvements of all communication material.
Directing and launching all updated insurance product campaigns.
Analyzing and researching market opportunities Issuing monthly marketing and sales report clarifying achievements of activities and main issues
Implementing innovative results, ideas, and development of marketing operations to boost sales activities for achieving insurance business growth.
Working with Business Development Manager to execute new marketing programs for accomplishing the higher expansion of insurance services.
Training and developing the marketing team to implement operational objectives.
Ensuring a high standard of written copy, consistency of message, an excellent customer experience and further improving the client's journey.
Leading AMANA Digital campaigns to maintain its position as number one in social media among insurance companies.
Working closely with the Sales team (brokers, agents, clients) to maximize selling opportunities through directing promotion and advertising activities.
Planning and delivering revenue generating events that support new business development and renewals.
Amana Insurance LebanonMarketing Consultant
Jul. 2007 - Jun. 2008Beirut District, Lebanon Established high image for the company's trust and integrity through marketing activities (Rebuilt the company's infrastructure, including better services, new online software to issue insurance policies, logo development, and promotional materials resulted in stronger recognition /credibility and new identity).
Taught, trained underwriting staff on skills of communication with clients, motivated teams to perform better and instructed on the implementation of newly launched insurance products.
Conducted tests and research on maintaining different techniques to create effective teamwork.
Organized work through clear responsibilities and defined goals for each member.
Provided guidance through continuous insurance development to work for teams.
Built new Marketing Campaigns with broad exposure and awareness.
Boosted sales through better incentive to brokers to sell insurance.
Created new Online opportunities to interact and communicate with people through the use of all updated technologies and especially the use of social media networks for marketing research, sales promotions and increasing contact through customer relationship development.
Created the insurance buy online shop idea after building brand new website details and upgrades to reach more visitors, clients, and brokers, hence increasing AMANA online trend exposure and therefore insurance sales.
Planned new internet marketing strategies including handling social media pages, improving web content, providing leadership and guidance to search-engine marketers. Handled personal insurance sales portfolio.
Amana Insurance LebanonUnderwriting Officer
Sep. 2005 - Jun. 2007Beirut District, Lebanon Underwriting new and renewal business for insurance company sales brokers based on underwriting authority and contract guidelines. (All lines of insurance).
Maintaining underwriting standards and best practices for specified programs to ensure that assigned job underwriting results are consistent with established guidelines and profitable for both the company and the insureds.
Responsibilities include generating new business relationships and maintaining established direct client relationships.
Apply appropriate quality underwriting and risk selection on quoted business under the supervision of Underwriting Manager.
Develop and submit underwriting referrals, where required, to company brokerage facilities and agents.
Controlling insurance proposals to decide whether the risk shall be accepted, denied or renewed.
Underwrite multi-line of insurance policies and issue policies for all lines of business.
First National Bank LebanonSummer Internship
Jul. 2005 - Aug. 2005Hazmieh Training on customer relation services, front desk and back office
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