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Work Background
Ruth Soukup OmnimediaDigital Program Manager | Project Management, Program Development, Content Strategy
Jun. 2016 - Jun. 2017Managed scheduled milestones, including product launches, waitlist implementation, and course creation video shoots. Met with key stakeholders to define and lead digital and CRM initiatives based on the company's goals (ROI & KPI's). Assisted in the revision & updating of programmatic content, e-books, workbooks, and tools to improve UX retention. Provided support to brand affiliates and key stakeholders during launches. Coordinated video and photo shoots and interviewed clients for testimonial videos. Planned, managed, and executed multiple digital launches, including a 7-figure digital product launch. Restructured and launched a new affiliate program model, complete with an application process, training portal, and digital affiliate assets to support the affiliates.
Breanna Gunn Enterprises Digital Marketing Manager | Social Media, Email, SEO
Jan. 2013 - Jan. 2022East Lansing, Michigan, United StatesDrove brand awareness, engagement, and increasing conversions with a focus on maintaining the company's brand voice and social/email presence, while adhering to custom digital marketing strategies that are focused on promoting the products and services of groundbreaking companies and business owners in the digital space. Developed and managed strategic digital marketing strategies including SEO, social media, and email marketing. Adjusted campaigns and strategies based on Customer Behavior, as well as analytical data from Google Analytics, SEMRush, WebTrends, etc. Developed marketing campaigns using a unique combination of analytics, research, data + creativity to monitor and improve landing pages, sales funnels, checkout pages, UX, and more. Ensured effective team management with a focus on meeting campaign goals (ROI and KPI's). Identified and implemented adjustments to strategy in a timely manner. Provided monthly reporting and analysis for brand stakeholders.
Breanna Gunn EnterprisesDigital Project Manager | Launches, Digital Program Development, Marketing Strategy
Jan. 2010 - Dec. 2016Provided end-to-end digital project management, including developing a detailed project plan to be approved by the stakeholders. Monitored project progress and assessed areas for improvement using project management tools including Trello, Asana, ClickUp, and Monday. Collaborated with internal teams and external contractors to design, develop, and implement digital projects that delivered on time and met the necessary quality standards. Developed support documentation including SOPs, project tracking documentation, and reporting templates to provide consistent data analysis of past and current projects. Communicated with the project lead and key team members to ensure that all members understand and were on board with delegated tasks. Identified and worked to resolve potential risks and roadblocks to proactively prevent problems and issues that could directly impact the project timeline, reduce ROI, or directly effect KPI's. Identified opportunities for improvement and suggested new projects to improve workflow and efficiency.
BG Copy StudioCopywriter & Digital Content Strategist | Web, Email, Social Media, & SEO Content
Jan. 2009United StatesContent Marketing and Copywriting Expert, specializing in conversion-focused strategies & content, including: • Digital Marketing
• SEO Copywriting
• Email Marketing
• Website Copywriting
• B2B & B2C Copywriting
• Direct Response Copywriting
• Product Copywriting
• Ad Copywriting • Content Strategy
• Launch Strategy Reshaping the growth trajectories of ground-breaking founders and small business owners through compelling conversion copywriting and strategic content marketing designed for the digital marketing landscape. Curating bespoke copywriting and marketing strategies that feel like a conversation, compelling content developed using deep-dive Voice-of-Customer research, client feedback, and market research. Client collaboration increases and maximizes engagement and improves reach using simple, no-nonsense micro funnels, video talking points, compelling social posts, and strategic relationship-building emails that naturally lead audience members toward the sale. My specialties include: 🪄 Signature Website Content Creation
🪄 Blog Post and Article Creation (SEO - Search Engine Optimized)
🪄 Email Creation & Marketing Strategy
🪄 Sales Pages
🪄 Editing & Proofreading
🪄 Social Media Strategy Unlock your business's potential with effective copy and strategy. Reach out, and let's explore how we can transform your business journey.
BreaGettingFitDigital Marketing Blogger | SEO, Content Management, Sales & Marketing
Jan. 2008 - Jan. 2018Developed and created original content on BreaGettingFit to engage readers and encourage sales of promoted products to generate revenue. Worked with brands and PR agencies to secure products to be featured on the blog through pitching, editorial development, and providing digital marketing opportunities. Developed and created original content on BreaGettingFit to engage readers and encourage sales of promoted products to generate revenue. Managed all social media platforms, including Twitter, LinkedIn, Pinterest, Instagram, and Facebook. Analyzed social traffic and insights to develop a social media strategy to grow audience and engagement. Collaborated with brands on events by securing sponsorships. Promoted events to ensure a positive turnout for promoted events. Grew readership from 0 unique visitors monthly to 10,000+ monthly via implementing SEO tactics. Handled the daily book-keeping, which included invoicing customers, documenting revenue and expenses as well as quarterly taxes. Researched focus keywords to utilize in content to improve search engine optimization and create engaging headlines. Knowledge of Canva program for the develop of consistent branded materials.
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