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Work Background
AYoneFounder & CEO
May. 2024Tunis, TunisiaAYone is a cutting-edge digital solutions provider founded in 2024. We specialize in delivering high-quality services in website and mobile application development, UX/UI design and consulting, and software development.
ValueUser Experience Design Manager
Jul. 2022 - Dec. 2023Tunisia• Promoted to Lead UX Designer based on demonstrated strong leadership skills and successful management of a team of designers on four projects: banking corporate, banking retail, insurance, and human resources.
• Conceptualized and implemented comprehensive Design systems, leveraging Design tokens, components documentation, and annotation. This accomplishment enhanced design handoffs for all four products, improving design consistency and quality control.
• Advised on product roadmap development, project scopes, and Information Architecture in collaboration with Business Analysts through discussing Product Owner needs and brainstorming sessions.
• Executed corporate Bank app project on 3 different platforms (web, iOS, and Android) in two years, resulting in a positive feedback rating of 82% from clients during the Minimum Viable Product (MVP) testing phase.
• I organize and lead weekly UX knowledge sessions to share industry trends, best practices, and insights with colleagues.
FIFAUI Designer consultant
Nov. 2021 - Dec. 2022Zurich, SwitzerlandAs a Freelance UI Designer for FIFA, I created, produced, and oversaw the Arab version of the FIFA+ platform while keeping the MENA region's audiences in mind. Within the first three months, I established an Arabic design system branch, delivering over 79 production-ready design pages. I created Qatar FIFA World Cup-themed sections that integrated well with the broader design structure. Key Highlights: • Achieved a significant 40% incremental production increase for the design after successfully publishing the Arabic Design system, as evidenced by Jira KPIs.
• Demonstrated exceptional efficiency by seamlessly handing off designs in parallel with the English version within the same development sprint, resulting in the release of the Arabic version just one month after the main English version.
• Successfully adapted content design for the MENA region audience by implementing Apple human interface recommendations for RTL design, ensuring a culturally tailored user experience.
• Led a collaborative effort with a diverse team of over 25 designers from various nationalities and backgrounds, fostering engaging debates, productive brainstorming sessions, and iterative idea refinement, marking a significant milestone in my career progression.
QPR Software PlcProduct Designer Consultant
Jun. 2021 - Dec. 2022Helsinki, Southern Finland, FinlandIn my previous position, I led and illustrated remote business refinement talks with the help of the Project Manager and designers.
• Achieved an AA rating for accessibility by implementing WCAG-compliant design principles such as readability, color and contrast, labels, and error identification. This led to successfully meeting Finland's governmental instructions for accessibility.
• Redesigned a web application, captivating the interest of three new clients upon presentation of the revamped designs.
• Curated personas and information architecture maps, fostering concurrent work on multiple journeys and driving a notable 50% decrease in iterations during the initial two months of the discovery phase.
• Collaborated with a team of three designers on an e-government web and mobile app for Dubai Executive Council, instrumental in developing a visionary tool for managing Dubai's goals for 2030 and 2050.
• Prioritized 3 pivotal app screen areas: the authentication journey, executive dashboard, and report generation interface. Attained a commendable 27% reduction in user error rates, leveraging interaction design best practices.
ValueSenior User Experience Designer
Oct. 2020 - Jul. 2022Tunis, Tunisie• Established a delivery-continuous Figma Design System, integrating researched components to generate guidelines in Confluence and provide development teams with annotations, culminating in improved design consistency, reduced development time, and enhanced team collaboration.
• Upgraded user self-enrolment journeys by designing progressive and conversational flows, led to a 43.2% reduction in the time required compared to the previous in-house bank application.
• Deployed the MVP in March 2022 successfully, conducting testing with a select group of bank clients and receiving an outstanding 85% positive feedback rating.
• Conducted stakeholder interviews with bank chiefs' departments and reviewed users' usability test sessions to interpret user and business needs. This led to effectively grouping main functionalities into an Affinity diagram and providing valuable guidance for prioritizing the Minimum Viable Product (MVP) focus areas.
BSAMPLYProduct Designer
Dec. 2018 - Jun. 2020Gouvernorat de Tunis, TunisiaIn my previous role, I was responsible for augmenting and transforming user experiences for multiple user categories (Brands, Suppliers, Sellers, and Garment Makers) in an end-to-end SaaS system that supported online business dealings and interactions between buyers and suppliers. • I conducted comprehensive research and examined the behaviors of user personas in offline business processes. • I used data to improve digital management and create a strategic UX strategy.
• I created a simplified iOS/Android mobile app for suppliers that allows for easy order administration and the smooth posting of product photographs to online/offline catalogs. Significant Contributions: • Rolled out a virtual public/private showroom feature that enabled suppliers to showcase products and interact with potential buyers in real time, boosting sales volume by 37%.
• Devised an Order Management System with cross-functional teams that improved user experience and boosted online orders by 21% within the first six months of launch.
• Collaborated on building a solid user base of over 6,000 Brands from Europe, Asia, and the United States and 100 Suppliers, with 70% of the Suppliers being Italian and 30% international, all registered on BSAMPLY.
Key-OneUI Designer
Sep. 2017 - Dec. 2018Milan, Lombardy, ItalyIn my previous position, I produced high-fidelity responsive designs using Adobe XD, resulting in visually appealing and user-friendly interfaces. I obtained deep insights into the brand's vision, ambitions, and difficulties, which fueled the development of a complete rebranding strategy in partnership with key stakeholders. I fueled the design process by creating many striking mood boards, informed by the project brief and related documents, to define the required style and feel. I meticulously created the website's information architecture and wireframes, guaranteeing seamless alignment with project objectives. Proudest Achievements: • Attained a considerable 70% to 85% delivery success rate for test design implementation, reducing rework costs and collaboratively working with development and QA engineers.
• Fine-tuned website performance and drove conversion rates by executing A/B testing campaigns in Google Analytics.
• Increased +32% in conversion rate by setting up and managing experiments and analyzing data. • Rebranded an E-commerce website for filtration systems Italian company https://ufi-aftermarket.com/en/
• Built an E-commerce platform completely aligned with the company ERP for managing warehouse stocks, orders, and customer records https://www.arcoefrecce.it/.
AG HoldingPrincipal Graphic Designer
Jul. 2016 - Aug. 2017Carthage, Gouvernorat de Tunis, TunisiaAs a graphic designer in the marketing & commercial department I contributed to documentation design requirements from slides, video presentations to product packaging design, I was in charge of creating the visual identity of the company by providing the team with all design resources for stationary.
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