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Work Background
Mentor the YoungMentee
Mar. 2023 - Jun. 2023Sofia, Sofia City, BulgariaIn the fourth season of Mentor the Young, I had the opportunity to meet the amazing professional Borislav Kolibarov. Thanks to him, I was able to learn a lot in the field of online commerce. The interesting thing is that I met him a few months earlier, and I told myself that this very person would be my mentor. Borislav is just great, but a very great professional and mentor.
Sofia PetrovaBlogger
Jan. 2023Sofia, Sofia City, BulgariaI can invite you to my world outside the corporate environment - my escape from the world - my blog! I started my professional career in marketing because I wanted to develop skills that would help me create my blog. I went through this path to finally create my blog! I love social media because it allows you to express your opinion and share helpful information with your audience. I started this blog because, over the years and daily, we come across different cases about which we say to ourselves: If only I knew this before. In my blog, you can find a drop of inspiration that will ignite you for your next journey or a book to read.
DGTalentsCo-founder and Strategic Marketing Consultant
Dec. 2022DGTalents is the digital place we created for all businesses that want to develop in a digital environment. I am incredibly proud to watch the agency's development and, in parallel, the clients we work with. If I have to describe my work in this section - it is only two words - passion and communication. There are no other words. The focus of my work is primarily the development of a B2B marketing strategy for companies in IT services. In the last few years, I have focused on this sector and continued my work as a marketing consultant to start-ups and already-developed IT companies. In addition to focusing on creating a marketing strategy, I also deal with new DGTalents clients as a strategic consultant. Of course, apart from the IT sector, we also have clients in other industries that we help in their B2C part. We create strategies that we then implement. Part of the activities I mainly deal with are - advertisements on LinkedIn, Facebook, and Google, as well as optimizing sales processes on LinkedIn. Finally - exactly two words are needed - passion because I do what I love, and communication because every day I try to get our clients the exact solution they need. Effective communication is the exact element that connects desire with a successful project.
Mentor the YoungMentee
Oct. 2022 - Jan. 2023After participating in the first season of Mentor the Young, I decided to join in the program for the second time, but to develop my skills in the field of copywriting, personal development - soft skills, and presentation skills. During these 4 exciting months, I was able to meet many people from different fields, exchange experiences with them, and face my own fears to overcome them. During the program, we had various pieces of training such as topics of emotional intelligence, presentation skills, sales, personal branding, personal effectiveness, goal setting, etc. Thanks to the program, I met my amazing mentor who challenged me with different tasks that constantly pushed me out of my comfort zone.
Delta.BGCloud marketing ninja
Apr. 2022 - Dec. 2022Delta.BG is the company that owns the hosting company Jump.bg. In parallel, I worked on both brands as Delta.BG was focused on selling cloud services such as VPS servers, building infrastructure, system administration. The marketing team's work was focused on B2B marketing and executing a strategy that marketed these specific services. During my work in the company, I realized that the field in which I want to develop is the IT industry. My day jobs involved writing creative content that required a lot of reading and learning specific details around cloud technologies. I've always described myself as someone who loves my job, but during my time at Delta I can definitely attest to that. During the last months of work, the focus of the marketing team and in particular my task was the PR activities of the company, helping to come up with new titles and writing PR materials. One of my responsibilities at work was managing the personal LinkedIn profiles of the company owners, where I dare say I was able to build community and recognition for both them and the company. I am happy that during my work at Delta.BG I was able to develop my skills in creating a B2B digital strategy for an IT company, as well as develop my skills in Google Ads and SEO.
Jump.bgMarketing running frog
Apr. 2022 - Dec. 2022Sofia, Sofia City, BulgariaAfter spending some time learning the ins and outs of the LinkedIn professional network, I decided to expand my professional horizons and dive into the vast ocean of the hosting industry, which turned out to be very challenging and interesting for me as a professional. I decided to join this company precisely because it was facing the challenge of expanding its client base amid very strong competition in Bulgaria. The challenges were to build an effective marketing strategy, as well as to write very useful materials aimed at recognizing the brand as a useful and reliable business partner. I was able to challenge myself in the field of copywriting and creating content for social networks and websites. Thanks to my team, I was able to expand my skills in Facebook and Google advertising, as well as SEO optimization of sites. Selling a complex service like hosting challenges you to follow many different segments of people because it is suitable for each one. I challenged myself with a non-standard task to write PR materials for the media in Bulgaria, which would position the brand in the minds of the readers of various business publications. And if you're wondering why my job title is running marketing frog.. don't be! The logo and character of Jump. bg is a frog, and there are marketing experts everywhere, but there is only one running frog with marketing skills.
BookMarkJunior LinkedIn Marketing Consultant
Nov. 2021 - May. 2022Sofia, Sofia City, BulgariaI spent several months with the BookMark team as an intern. The knowledge I gained during the internship was invaluable and helped me improve. The topic of LinkedIn continued to excite me. I realized that the right place for me where can develop is in BookMark. During my time at the agency, I learned a lot about building B2B strategies, as well as successfully presenting companies and professionals on LinkedIn. BookMark had a focus on creating different and engaging content on LinkedIn. During the last months of my work, I was focused on acquiring new clients as well as implementing their needs into a solution from the agency side.
BookMarkPodcast Host at „BookMark представя“ („BookMark Presents...“)
Nov. 2021 - May. 2022I am so happy that together with my colleagues from BookMark we started our own podcast, in which we meet you with inspiring people from the business in Bulgaria, who share their experience and advice. I have my own section called - Sofi ask. Listen to us on Spotify and expect more and more interesting episodes.
Mentor the YoungMentee
Oct. 2021 - Jan. 2022Sofia, Sofia City, BulgariaI decided to challenge myself and join the first season of the Mentor the Young program as my goal was to develop my interest in B2B sales, which has become my professional focus. Thanks to the program, I got one of the best professionals in the field of B2B sales - Pavel Panov - co-founder of In Your Hands. During our 4 months of work, I attended different business simulations together with managers from different companies. During my work with the mentor, I improved my performance in a professional environment and gained a lot of valuable knowledge and skills thanks to Pavel.
The Linked BlogAuthor
May. 2021 - May. 2022For 1 year I had the opportunity to share my passion for the social network - LinkedIn in a specially created blog for it - The Linked Blog. The blog itself was founded by the creator of the agency I worked for - BookMark as a separate unit to deliver useful and interesting information to users who want to learn more about LinkedIn. During my work, I had the pleasure of diving into the depths of LinkedIn's innovations and functionalities. Every week I wrote a LinkedLetter in which I prepared up-to-date information about the weekly platform updates. I also wrote articles to help professionals use LinkedIn in their daily work. As a newbie to this type of marketing, I wished there were guides to show me how to improve my professional networking presence. That was the motivation to write and create material for the audience.
BookMarkLinkedIn Marketing Intern
May. 2021 - Oct. 2021Sofia, Sofia City, BulgariaAfter 1 year in the field of online commerce, I decided to start a new challenge in the first LinkedIn marketing agency in Bulgaria - BookMark. The internship took me into the depths of the B2B field, the intricacies of LinkedIn, writing articles, and developing corporate pages. I had the opportunity to participate in the implementation of successful strategies for clients from different industries. My main responsibilities as an intern were: - writing blog articles
- creating a content calendar for social media - creating a weekly newsletter for LinkedIn news
- assisting the team in implementing profitable strategies for different clients
Zahara ConsultMarketing Intern
Apr. 2021 - May. 2021My adventure at Zahara Consult brought me into contact with Performance Marketing, a unfamiliar topic. Before I started as an intern at Zahara Consult, I only knew the basics of Google Ads and SEO, but I didn't know how to apply them in practice. During my internship, I had the opportunity to learn in-depth about building a strategy for the effective use of Google Ads for various agency clients in several locations around the world, but mostly in the United States of America. I learned how to analyze keywords according to their search, how to build profitable combinations of words and phrases, how to set a budget for starting a company and how to launch campaigns on the web, and how to manage them based on daily results. Along with Google Ads, I gained knowledge about the use of Google Analytics and the tracking of various events that take place on the client's site. I have mastered the basic skills of building a marketing strategy. In addition to my Google Ads skills, I also gained knowledge in SEO optimization of client sites, as well as writing SEO articles to rank clients' content higher in search engines.
Beauty BlossomMarketing Specialist
Oct. 2020 - Jun. 2021Sofia, Sofia City, BulgariaFor almost 1 year I had the amazing opportunity to get to know the world of online commerce. This area is challenging absolutely every day. Daily tasks are constantly changing and you do not know what to expect the next day. Beauty Blossom is an online store that sells beauty items. In 1 year I managed to learn many of the intricacies of growing a business, selling, creating content, advertising, and communicating with customers. My main responsibilities were: - creating content for social media
- solving problems
- sales to customers
- customer support
- Facebook and Instagram ads
TrendyNewsJournalist
Oct. 2020 - Mar. 2021Sofia, Sofia City, BulgariaAs a child, my dream was to become a sports journalist because my life was constantly connected to sports. This desire of mine led to the field of journalism and writing news, articles, and overviews in the field of sports and beyond. I joined the startup team of TrendyNews - online media in Bulgaria as a sports journalist. Within 5 months I worked together with the other team members on the distribution and writing of material and news. My focus in the first months was on the sports editorial, namely sports - tennis, volleyball, basketball, rhythmic gymnastics, and formula 1. Then I also helped with writing political news, as well as daily news from Bulgaria. During my time at TrendyNews, I developed my critical thinking because I had to sift real from non-real information, compare data and refer to facts to write my articles. I developed my skills in the effective writing of articles that had to be more and more engaging and grab the attention of users, as well as skills in working in the most common CMS platform - WordPress.
VENI.VIDI.VICIMarketing Specialist
Sep. 2020 - Dec. 2020Sofia, Sofia City, BulgariaMy work in the field of marketing began with an extremely interesting and challenging project that developed my qualities in the digital environment. VENI.VIDI.VICI started as an entirely Bulgarian brand for clothes with hand embroidery, which were sold all over the world. I decided that during my professional career, I should focus on things that inspire me and make me feel alive and help other people in the world. My work with small brands has given me the chance to meet the whole process of creating a business. I had the opportunity to follow and see all the processes of creating and managing a business. My main responsibilities were related to communication with clients, management of social channels, and advertising campaign. - Problem-solving skills - Facebook and Instagram Ads - Pinterest Ads - Social Media Marketing
Znam.beMarketing Internship
Sep. 2020 - Dec. 2020As a person, I take the cause - of education as a personal mission, in which I believe very strongly. I got the opportunity to join the Znam.be the team for a few months and help the founders of the educational project to spread their cause and more students and teachers to get involved and see its benefits. Znam.be is an educational program that helps students from 5th grade and up to get career guidance and discover their profession from an early age by taking a personal test. In addition to the personality test, they have the opportunity to study for free, and meet teachers from different cities with different professional profiles, in order to make a much more informed decision about their career orientation. During my internship there, together with people from the team, we wrote content for social channels, and supported various activities on the Znam.be a tour, which aimed to tour Bulgaria and introduce students from different parts of the world to the advantages of the platform.
Bulgarian Academy of SciencesDigital Specialist
Jun. 2020 - Oct. 2020Sofia, Sofia City, BulgariaI decided to accept the challenge and do my first internship at the Bulgarian Academy of Sciences. I chose this exact place for my digital internship because in state institutions these processes are very backward and we had to start work from 0 in order to be able to show the audience that the Bulgarian Academy of Sciences is not a boring place, but can provide different opportunities for young people who want to develop and learn new things. During my internship, I had the opportunity to get to know the processes in the institution and participate in the organization of various activities for it, such as open events, PR activities, calendar of publications in social networks, development of internal and external processes, transfer of communication entirely in the online space, as well as digitization of various types of documents and archives.
ModisManager for a Day
Nov. 2019 - Nov. 2019Sofia, Sofia City, BulgariaThanks to the initiative of Junior Achievement - Manager for a Day I had the opportunity to one day be in the role of B2B marketing specialist. I am glad that I had this opportunity, because for the first time I was introduced to the corporate world, the way of working in a large company, how teams are managed and I was able to solve a real case that was put before me. The challenge was extremely interesting and informative.
Alternative Advertising - BTL and eventsPromotions Specialist
Oct. 2017 - Apr. 2019Sofia, Sofia City, BulgariaThe first job of each person is remembered very deeply in his heart. Coincidentally, my first job was as a promoter of various brands in stores or in various other outdoor settings - opening stores, handing out brochures, and promoting products in outdoor locations such as streets. During my work as a promoter, I learned task prioritization, responsibility, direct sales, and one of the most important skills I acquired - communication with people. I also gained deeper knowledge about brand positioning, store layout, product branding, and how to sell to other person face to face. I liked my job because I could do it when I had the opportunity, as well as because of the different brands I had commitments to. In one day, I could be involved with several different brands in completely different categories, which pushed me out of my comfort zone and made me always prepared and constantly learn to be informed when working with clients.
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