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Work Background
Sawhorse ProductionsDirector | Creative Director
Apr. 2020Los Angeles Metropolitan AreaDevelop creative campaigns, directed branded content films, and create metaverse experiences for a variety of brands and entertainment companies. CLIENTS:
Netflix, Madden, EA Sports, Walgreens, Vanity Fair, Genesis, New York Times, Vrbo, GoldieBlox, Zio, NBC, Kaiser Permanente, Monkey Knife Fight, Zio, Fresh Bros, Yext, Evolution Fresh, NerdWallet, Jack In The Box, The FDA, Karlie Kloss, Trojan, Cadillac, Twitch, Alo Yoga, and Roblox
Great Big Story & New York Life InsuranceFreelance Director & Writer
Oct. 2018 - Oct. 2018Greater Los Angeles AreaCo-Directed and developed a short film for New York Life - An amazing experience highlighting the incredible people at Boot Camp for New Dads, where men learn how to own their new role as fathers. Here, soon-to-be dads get a crash course in everything from changing diapers to feeding and burping. Veteran dads serve as guides to rookies, and discuss the hopes and concerns that come along with becoming a parent. The class provides the support that many new dads don’t normally receive, and helps men take the first step into fatherhood with confidence and ease.
CNN & Sony Pictures StudoFreelance Director & Writer
Aug. 2018 - Sep. 2018Greater Los Angeles AreaCo-Directed and developed a short film for CNN and Sony Pictures Studios to promote the theatrical release of White Boy Rick. This ended up being an incredibly eye-opening and emotional experience diving into the world of underage police informants. Few things are more powerful than having the parent or brother of a child who lost to police abuse or mismanagement thank you for your work.
CNN & Amazon Prime VideoFreelance Director & Writer
May. 2018 - Jun. 2018Greater Los Angeles AreaCo-Directed and developed a short film for CNN and Amazon Prime video for the release of Season 2 of Amazon's hit series Goliath. Another great example where advertising and content can use their reach to tell a bigger story. In this case of three incredible women who are each fighting for a cause in the face of overwhelming odds. Meet three incredible women - environmental activist Nalleli Cobo, gun safety activist Winter Minisee, and Lizbeth Mateo immigration activist - who are striving for change.
Great Big Story & ReebokFreelance Director & Writer
Oct. 2017 - Nov. 2017Greater New York City AreaCo-Directed and worked as a writer developing a short branded content film for Great Big Story and Reebok. Getting to meet and geek out with the amazing people who study human movement at Reebok was amazing. And getting to film and play with all the gadgets and tools they use to develop groundbreaking new materials and products wasn't too bad either.
SoundCloudFreelance - CD/Art & Copy
Jan. 2017 - Mar. 2017New YorkThis was a fun one - we developed a launch campaign for a new product as well as social video content.
J. Walter Thompson WorldwideFreelance - CD/Art & Copy
Oct. 2016 - Jan. 2017New YorkFreelance writer and art director working on a range of clients including - Dannon, Special K, Häagen-Dazs, Contigo, PENN International, and Sharpie.
FreelanceWriter | Director | Art Director | Creative Director
Sep. 2016Los Angeles, New York City, AustinAGENCIES | JWT NY, T3 Austin, Mission NYC, FCB, Present Day, Emergent Order, GSW
CLIENT-SIDE | WeWork, SoundCloud, Runa Tea, VISA, Oatly, Kombrewcha
PRODUCTION HOUSES | Courageous Studio, Boardwalk Pictures, Sawhorse Productions, TBrand Studio, Network Reseau, Broderville, Particle 3, Unit9 MEDIA COMPANIES | CNN, Great Big Story, Vanity Fair, New York Times
DIRECTED BRANDED CONTENT FOR | Netflix, Hulu, Amazon Prime, Sony Pictures, GEICO, California Craft Brewers Association, New York Life, UCLA, Reebok, Genesis, Vanity Fair, Sweetgreen, P&G, NBC, VRBO, NFL, EA Sports
DDBCreative Director
Nov. 2014 - Aug. 2016While at DDB my partner, Kimb Luisi, and I: • went from juniors creatives to creative directors • gained expertise in TV, print, ooh, digital, social, and content • worked on 47 brands ranging from global mammoths to non-profit start-ups such as: Qualcomm, Lipton, Facing Addiction, Hertz, State Farm, Cotton, Exxon&Mobil, Frigidaire, Breyers, Transitions Lenses, Clean&Clear, Popsicle, Jazz at Lincoln Center, Royal Canin • created TV spots, print adds, billboards, radio spots, websites, banner ads, branded content, social campaigns. • went on 14 TV Shoots • took 5 clients from pitch to complete campaign • sold 5 ads that were so successful the client wanted to make them again • designed 4 brand websites from scratch • wrote 2 new brand taglines • created 1 web series that earned a 2nd season • won 1 Instagram hackathon • created a social campaign for a nonprofit that cost $0 and earned over 1,600,000 views • spent 3 months at the Berlin office with 1 pitch won that went to be produced
DDB BerlinSenior Art Director & Senior Copywriter
Mar. 2014 - Jun. 2014Berlin Area, Germany
DDBSenior Copywriter/ArtDirector
Aug. 2012 - Nov. 2014Greater New York City Area
DDBArt Director/Copywriter
Jul. 2008 - Aug. 2012
STICK and MOVEIntern
Jan. 2007 - Dec. 2007
Red TettemerIntern
Jan. 2006 - Dec. 2006
SFGTIntern
Jan. 2005 - Dec. 2006
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