Mayorga CoffeeMarketing Project Manager
Jun. 2022 - Aug. 2024Monitored progress and submitted performance reports.
Produced valuable content for the company's online presence, including editorial design and organizing publications.
Acted as the organization's agent towards external parties such as media, stakeholders, and potential clients, building strategic partnerships.
Directed and oversaw the company's packaging design processes.
Generated clear ideas and concepts in tandem with the copywriter.
Produced sketches, storyboards, and roughs to visualize ideas.
Demonstrated understanding of marketing initiatives, strategic positioning, and target audience.
Cooperated with the rest of the creative team across different types of media.
Presented completed ideas to clients/team members.
Stayed on top of all trends and maintained best practices.
Designed and implemented social media strategy to align with business goals. Generated, edited, published, and shared engaging content weekly (e.g. original text, photos, videos, and news).
Ensured brand consistency.
Communicated with followers, responded to queries in a timely manner, and monitored customer reviews.
Oversaw social media accounts' design.
Suggested and implemented new features to develop brand awareness, such as promotions and competitions.
Stayed up-to-date with current technologies and trends in social media, design tools, and applications.
Proofread and edited the work of content writers.
Fact checked and verified information and research.
Managed and updated social media accounts and websites.
Contributed new ideas for future publications.