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Work Background
Project TomProgram & Product Marketing Director
May. 2023Madrid, Community of Madrid, SpainLeading global program delivery and managing partnerships across key initiatives. Responsible for the development and successful execution of GTM, product marketing and partnership strategies.
GoogleProduct Marketing Manager Chromebooks Iberia
Jul. 2022 - Jun. 2023Madrid, Community of Madrid, Spain• Responsible for driving and implementing country marketing strategy for Chromebooks in Spain and Portugal ensuring effective allocation of resources and maximizing ROI. • Developed and executed BAU and seasonal retail campaigns leading to increased market share in Iberia via targeted channel marketing campaigns and measurement. • Collaborated with retailers and OEMs to launch co-marketing campaigns across ATL/BTL channels leading to a double digit increase in consideration rates for Chromebook across online campaigns.
ISDIProfessor of Digital Identity & Online Reputation
Jan. 2020 - Mar. 2023Madrid, Community of Madrid, SpainTaught top-tier executives and recent graduates about online reputation management, delivered classes on personal branding and online identity. Taught 10-week long programs to executives in companies such as: Accenture, Santander, Siemens Healthineers and Cosentino.
ISDIStrategic Partnerships & Alliances Manager | GTM Product Manager
Nov. 2017 - Jan. 2021Madrid Area, Spain• Built a robust pure player alliance ecosystem from the ground up with companies such as Google, AWS, Facebook, Shopify, Huawei, Snapchat & Salesforce. Managed opportunity detection, governance, processes and future growth opportunities with x3 increase in less than a year whilst engaging with C-Level stakeholder management. • Launched 2 revenue generating products off the back of alliances with Google Digital Academy (Labs and Mini Labs) & Shopify, opening new revenue streams across Spain and Mexico during a global pandemic. • Created and led Go-to-Market (GTM) strategies for multiple international products as part of a ~€10 million B2C market segment spanning Spain, USA and Mexico. • Managed multiple cross-functional squads of up to 10 people for multiple successful product launches generating over €1 million in revenue per product. • Developed strategic action plans and roadmaps, collecting market and user insights and using data-driven approach to uncover key business insights and opportunities for optimisation and growth expanding from Europe and North America to the Middle East and to South America in under 2 years. • Monitored KPIs and success rates to report back to strategic committee forming a part of the management committee.
PeychanFounder
Jun. 2017 - Sep. 2020Madrid Area, SpainFounded a full-stack personal branding and career coaching consultancy that specialized in helping executives navigate the career landscape. Peychan's mission was to coach individuals, working together to craft a solid action plan for success. Through a combination of coaching, tools and personal branding we helped executives discover their voice ensuring that they presented their most authentic self to the world.
RocheGlobal Communications Manager
Oct. 2015 - Sep. 2017Barcelona Area, Spain• Managed the Global IT Communications team and agency relations to define and implement the IT Communications strategy as part of the biggest digital transformation project in the business to 7,000 users. • Developed customized communications plans, to drive successful adoption of technologies while minimizing business disruption whilst overseeing a change management budget worth 1 million CHF. • Worked with executive leadership team 10 members across Roche to develop and deliver compelling messages to key stakeholders, including senior management, end-users and key business stakeholders going beyond day-to-day execution and offered strategic advice and partnership prepare the organization for the future.
Amadeus IT GroupGlobal Brand Communications
Oct. 2013 - Oct. 2015Madrid Area, Spain• Managed global branding content marketing campaigns with the goal of creating a brand perception of Amadeus as a company that shapes the future of travel ensuring that the brand is communicated effectively across all channels, both internally and externally. • Worked with an agency to define and implement a process for continuous brand measurement across key stakeholder groups such as NGOs and Trade Associations, customers and partners. • Selected by the SVP of HR to create and present a study on the future of work and the impact of millennials to the CEO of Amadeus and the Executive Committee.
ION (IT2 Treasury Solutions)Global Marketing & Events Coordinator
Oct. 2011 - Jul. 2012London, United Kingdom• Organized global marketing such as conferences, seminars, receptions and exhibitions for the executive leadership team and key stakeholders. • Managed social media marketing, defining, executing and evaluating online and offline campaigns. • Managed the production of digital marketing materials, online channels and reporting on the Salesforce platform.
AmadeusSales Enablement Solutions (Placement Year)
Aug. 2009 - Aug. 2010Nice Area, France• Worked with the Sales enablement function to support the development and delivery of classroom, on-line and virtual training delivered to 73 local Amadeus Commercial Organisations covering 195 countries. • Managed the Sales Enablement community and communications of offering to the Amadeus sales org. • Analysed sales enablement results and prepared optimization reports for continuous iteration of course offering.
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