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Work Background
Kanmo GroupGroup Head of Marketing Communication
Mar. 2024Developed brand strategies and oversaw the execution of integrated marketing campaigns across four key pillars: creative, media, KOLs/influencers, and partnerships.
Led a team of marketing professionals, operating as an in-house agency, to craft strategic communication plans encompassing digital strategy, including audience targeting, social media, marketplace ads, partnerships, and both online and offline events.
Analyzed marketing performance data to refine tactics, driving increased brand awareness and engagement.
Managed marketing efforts for retail brands such as Gingersnaps, The Children’s Place, Wilio, and 20+ distribution brands across various consumer categories, including baby and toy products (Aveeno, Nuby, Skip Hop, Beaba, Clevamama, Baby Jogger, Playgro, Micro Scooters, Squishmallows, and more)
Kanmo GroupHead Of Marketing Communication - Distribution
Sep. 2020 - Mar. 2024
DKT InternationalHead Of Marketing
Sep. 2018 - Jul. 2020JakartaManaged and set new standard for all DKT brand and digital marketing regime which are market leaders in contraception category (Sutra Condoms, Fiesta Condoms, Andalan KB). Initiated the first corporate campaign in order to aligning the communication with the well-known products.
Rejuvenated all DKT brands’ communication, in order to refining stigmas toward contraceptive market and brands.
Launched 7 SKUs as the extension for Business Development purposes.
Combined commercial and social marketing, co-operated with government (Ministry of Health and Family Planning Board / BKKBN) and local NGOs in order to reach high-risk people in HIV/AIDS and family planning education in remote areas.
AbbottTrade and OTC Marketing Manager (Commercial Manager)
Jan. 2017 - Aug. 2018JakartaLed the trade marketing as new division, embed to trade sales team for wholesale and pharmacy channels.
Designed Route To Market for the new business model, set both channel and area priorities for each products (mostly ethical products). Initiated the first Abbott’s Academy to engage pharmacists as one of costumer relationship programs. Managed OTC brand (Surbex) for marketing purposes.
AbbottTrade Marketing Lead for Pharma & OTC
Jun. 2016 - Dec. 2016
HaleonTopical Pain Reliever, Skin and Vitamins Marketing Manager
Mar. 2015 - Jun. 2016Managed and implemented marketing activities for 3 different category products; Voltaren Emulgel, Scott's and Physiogel.
Novartis Consumer HealthMarketing Manager
Jan. 2014 - Feb. 2015Greater Jakarta Area, IndonesiaManaged and implemented marketing activities for all Novartis OTC's brands: Voltaren Emulgel, Triaminic, Otrivin, Calcium Sandoz and Fenistil.
Novartis Consumer HealthBrand Manager
Jun. 2013 - Dec. 2013JakartaManaged and implemented marketing activities for Novartis OTC's products: Voltaren Emulgel, CalSource and Fenistil
BATBrand Manager of Tali Jagat & Bintang Buana Family
Jan. 2010 - Jun. 2013Managed, supervised, and implemented marketing plan through costumized local content and continue the brand family to contribute 22% of total company's volume. Managed the total marketing activities among others ATL & BTL activities, pricing, P&L, A&P, trade initiatives. Strategic planning and implemented marketing innovation activities with restricted tobacco regulations in some ad-hoc areas: Yogyakarta, Solo, Malang, Surabaya, Jember, Tulungagung, Bali and suburbs. Achievements in sales that was reflected in retail audit for more than 2 years among others: Top 3 biggest sales in SKMR (Reguler Machine Kretek Cigarette) category in C. Java, E. Java, Bali, & big cities. Top 4 biggest sales in SKT (Hand-rolled Kretek Cigarette) category in C. Java, E. Java, Bali, & big cities. No.1 cigarette in Yogya (of total cigarette). Project leaders for new brand initiatives that included in brand family.
PT Bentoel PrimaBrand Officer of Bentoel Biru
Jan. 2007 - Dec. 2009Impelemented the marketing plan for the rejuvenation of Bentoel Biru. Assisted Group Brand Manager in managing the brand among other ATL & BTL marketing activities, trade program, A&P, consumer promotion activities. As project leader for some new initiatives and launched new extension brand line among others Bentoel Biru 16 sticks and Bentoel Biru slimmer product. Strategic planning and implemented new horizontal marketing as the pioneer of the company for digital marketing. Connected ATL & BTL through digital to strengthen brand image by using social media and 2 ways communication with consumers. Received 4 "Rekor MURI" (Indonesia Guiness Book of Record) for integrated consumer activations. Planned and implemented the program that synergized corporate communication program with Bentoel Biru brand as the company's corporate brand.
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