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Work Background
Stealth StartupFounder
Jul. 2024Charlottesville, Virginia, United States
Revalot Inc.Fractional Leader
Jul. 2024Charlottesville, Virginia, United StatesProvide strategic guidance and execute strategy for small and midsize companies to drive growth. Our work is to align sales teams with marketing strategies, implement sales enablement tools, create targeted marketing campaigns, and improve lead generation efforts. By focusing on efficiency and scalability, we help companies maximize their resources, close more deals, and accelerate market penetration.
Nelson Miller GroupVP of Marketing
Mar. 2021 - Jul. 2024Troy, Virginia, United StatesNelson Miller Group (previously Chainlogix) delivers components and devices for a multitude of OEMs and SMEs looking to support their commercial, institutional, industrial, infrastructure, and residential applications. With multiples offices in North America and Asia, it develops tailored programs relying on its global strategic sourcing and supply chain expertise. Mission to build the marketing and inside sales functions in order to provide accelerated growth.
WorldStridesStrategic Projects Lead, Sr. Vice President, Office of the CEO
Feb. 2018 - Feb. 2021Charlottesville, Virginia, United States - New York, New York, United StatesPromoted to Office of the CEO to support key strategic initiatives impacting a global workforce of 1,800 employees.
WorldStridesGeneral Manager, OnStage Programs
Jul. 2012 - Jan. 2019Charlottesville, VA - Salt Lake City, UTOnstage annually executes prestigious music events and customized domestic and international performing arts tours for 70,000 high school students. Promoted to the role of General Manager to lead the strategy and profit optimization of the division that had experienced four years of top line revenue decline. Managed all P&L and margin enhancement activities.
WorldStridesSenior Vice President, Account Management, Discovery Programs
Jan. 2008 - Jun. 2012Charlottesville, Virginia, United StatesDiscovery Programs operates domestic educational programs for over 160,000 middle and high school students annually. Promoted to revitalize the account management group (70 team members) representing $180 million in revenue and over 3,000 accounts. Primary focus was on leadership, sales skill development, pricing realization, customer retention, integration of acquired competitors, continuous improvement and enhanced collaboration with internal departments (finance, customer service and operations).
WorldStridesVice President of Marketing
Jul. 2001 - Dec. 2007Charlottesville, Virginia, United StatesWorked directly with C-Suite and Private Equity Partners leading to the new brand (WorldStrides), expansion of the sales force from 40 reps to 87 reps, pricing optimization and double-digit return on investment for investors. During seven-year tenure, initiated and implemented company-wide branding efforts following six business acquisitions, defined corporate identity, implemented a proprietary sales cycles, established clear brand proposition, installed a “be different strategy” instead of “be better strategy”, and built a high-performance team using a customer-centered approach.
WorldStridesMarketing Director
Aug. 1995 - Jun. 2001Charlottesville, Virginia, United StatesHired to build the marketing function for the organization and lead marketing strategy supporting all sales and account management functions. Promoted to a leading role in the integration of marketing, sales and account management functions following the acquisition of three organizations. Helped grow revenue 3X over the 6-year span in the position.
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