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Work Background
Allp FitHead of Marketing
Feb. 2024
Abaccus SoftwareHead of Marketing
Aug. 2022 - Feb. 2024São Paulo, Brasil
MyDoorHead Of Marketing
Mar. 2022 - Aug. 2022
Gotcha!Head of CRM & Inbound
Mar. 2020 - Mar. 2022Greater Sao Paulo- Client: Cartão de TODOS and MUST University
- Responsible for CRM and Inbound Marketing, reporting to the CMO. Management of two CRM analysts.
- Development of the Customer Journey, mapping all contact points with the lead, since acquisition, activation, retention, reaffiliation and applying effective conversion strategies.
- Joint projects with the BI area for analysis of results and intelligence for communications.
- Development and launch of weekly campaigns, with offers in specific areas of Health.
- Application of Inbound Marketing strategies, such as Lead Score, E-books and Blog.
- Development of landing pages, forms, email marketing actions, SMS and automations in HubSpot.
TEM SaúdeMarketing Coordinator
May. 2019 - Jan. 2020São Paulo Area, BrazilMarketing coordinator for TEM and APR Seguros companies.
▪ Report to CMO. Management of two Marketing Analysts.
▪ Development and launch of monthly campaigns, with offers in specific areas of Health.
▪ Planning communication strategies with real-time metrics and analysis, studying data and results and testing segmentations.
▪ Development and support of communication materials for the company's partners, such as Mapfre, Casas Bahia, Natura, BMG, Santander and others.
▪ Development and execution of internal and external company events.
Studio BluemindCo-Founder
May. 2017São Paulo Area, Brazil
PaggaMarketing Coordinator
Oct. 2016 - Apr. 2019▪ Responsible for the area, reporting to the CEO. Management of an intern.
▪ Launch of the new visual identity, reviewing all online and offline communications.
▪ Development of graphic arts, as well as its programming in HTML/CSS.
▪ Coordination of the agency responsible for the Inbound Marketing project.
▪ Endomarketing coordination and support in internal actions and events.
▪ Responsible for sales sponsorships and relationship actions with customers and prospects.
BMW GroupMarketing, Products & CRM Analyst
Jun. 2015 - Jun. 2016• Development of graphic arts and visual identity materials, internal and external, ensuring the application of the group's guidelines.
• Study and development of new products.
• Incentive Campaigns organization and Relationship Programs.
• Coordination and support in all internal and external events.
• Coordination of Cooperative Marketing Portals of the three brands of the group, ensuring the control of the funds available to dealers.
• Development and dissemination of corporate content on social media.
• Development and update content on corporate sites of the brands of the group.
• Weekly monitoring of products and conditions offered by the competition.
• Production and distribution of corporate gifts to dealers and customers.
Banco Mercedes-BenzSales Representative of Passenger Cars
Sep. 2014 - May. 2015São Paulo Area, Brazil• Financing and Insurance solutions offer for customer of Mercedes-Benz dealers.
Banco Mercedes-BenzMarketing & Communication Analyst
Sep. 2011 - Sep. 2014São Paulo Area, Brazil• Development of graphic arts and visual identity materials, internal and external, ensuring the application of the group's guidelines.
• Development of internal communication channels (wall news, virtual and physical newsletter) in partnership with the press office.
• Coordination of the Internal Communication Committee.
• Coordination of cocktails and plays, of the Mercedes-Benz Financial Services support for culture, strengthening the relationship with customers and dealers.
• Coordination / support in all internal and external events.
• Development and dissemination of corporate content on social media.
• Development and update content on corporate websites.
• National Responsible for the global platform of new ideas and best practices of the group.
• Monthly conference calls with employees of Communication department from other countries.
• Budget control and payments of the department.
• Incentive Campaigns organization and Relationship Programs.
• Production and distribution of corporate gifts to employees and customers.
Vibe AcademiaMarketing
Jul. 2010 - Mar. 2011São Paulo Area, Brazil• Development of graphic arts, communication materials, visual identity and support materials for teachers.
• Administration and update of the company's website.
• Prospecting and closing of new partnerships.
• Support in the internal events organizations.
Tennis ActionSeller
Jun. 2009 - Jun. 2010São Paulo Area, Brazil• Customer service and conclusion of sales.
• Development and updating of new content on the company website. • Update of the databases on the store’s new operating system.
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