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Work Background
Tobago Festivals Commission LimitedMarketing and Communications Manager
Mar. 2020Tobago, Trinidad and Tobago
Habitat for Humanity Trinidad and TobagoDigital Marketing and Communications Officer
Jul. 2019 - Jan. 2020Trinidad and TobagoManagement of the digital media presence of the organization which included:
- planning online campaigns for awareness and social growth
- content creation and management for social platforms as well as website
- analyzing metrics from engagement and campaign performance
- identifying and capitalizing on latest industry digital trends.
- development and monitoring of campaign budgets
- preparation of accurate reports on the digital marketing campaign’s overall performance.
Fighting BlindnessConsultant (Remote)
Jul. 2018 - Dec. 2019Dublin, IrelandIdentification of opportunities for funding and donations from Trusts and Foundations through an organised process of research, applications, reporting and relationship management.
Special Olympics TTHead Of Fundraising (voluntary)
Jan. 2018Trinidad and Tobago- Detailed project plans for execution of all fundraising events.
- Management of fundraising operational plan yearly
- Management of day-of execution of all fundraising activities.
Caribbean Ideas SynapseMarketing Specialist
Aug. 2017 - Dec. 2018Port of Spain, TrinidadThis role involved digital media planning and buying across digital channels including social and direct media, as well as management of marketing automation tools on behalf of clients, and development of critical reports for data analysis. Key Accomplishments:
-Creation of several project management and reporting templates for campaign analysis.
- Management of key client's primary digital campaign which resulted in a 100% increase in targets. Special Project:
- Managed the digital Christmas Loan campaign for Republic Bank in 2019 and 2020 as a project consultant.
Special Olympics TTMarketing And Public Relations Specialist (voluntary)
Mar. 2017Trinidad and Tobago
Special Olympics TTAssistant Head of Delegation (World Games 2019)
Mar. 2017 - Mar. 2019Trinidad and Tobago- Assisted with the coordination and management of the Trinidad and Tobago delegation for the Special Olympics World Games 2019 both prior to departure and throughout the team's on the ground journey in the United Arab Emirates. The team returned home with 57 medals.
- Managed the release of all communications to the media which resulted in coverage on all local channels and news publications over a 3 month period.
-Awareness raised through coverage resulted in a 40% increase of followers on Facebook, Instagram and Twitter pages.
Digicel Foundation T&TSenior Project Officer
Apr. 2015 - Jul. 2017Trinidad and TobagoWithin this role I:
● Secured $50K funding through the United Nations Development Programme to support the second year of our Preparing You! Project; a community disaster management plan for persons with special needs.
● Created and managed the Foundation’s social media pages growing Facebook fan base to 10K in 6 months.
● Completed a Centre of Excellence for the Rio Claro L&D Centre for Special Children, the only school in the community for persons with intellectual disabilities.
● Was appointed as a member of the board managing Trinidad and Tobago’s chapter of Special Olympics. ● Trained over 100 volunteers for specific Foundation events.
● Launched a nationwide campaign entitled ‘Just Like You’ for persons with intellectual disabilities
● Created and implemented several project management templates for programmes.
Digicel Foundation T&TProject Coordinator
Apr. 2012 - Mar. 2015• Coordinated the implementation of all projects and events related to the Special Needs community as well as smaller corporate social responsibility projects. • Evaluated the first stage of applications for funding ensuring applicants have complied with all guidelines and provided all required documentation. • Oversaw the Foundation’s staff volunteer programme. • Managed the flow of communication between stakeholders, contractors and project sponsors to ensure clarity of expectations between all parties. • Recipient of Digicel’s Employee of the Period Award for Oct 2013 to March 2014 in recognition of outstanding performance and contribution to the organisation.
Digicel GroupPublic Relations Coordinator
Aug. 2010 - Mar. 2012Key Accomplishments:
• Created, implemented, and administered the corporate identification system which covered all aspects of visual communication, collateral materials, and media engagement.
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