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Work Background
Self-employedStrategic Consultant
Nov. 2023
CuriosityStrategy Director
Jan. 2023 - Dec. 2023United States
LPKStrategy Director
Jan. 2022 - Dec. 2023
Moondog MediaCSO, Strategic Consultant
Jan. 2022 - Aug. 2022Strategic consultant leading brand development, design and marketing work to grow small to midsize businesses. Entrepreneurial business builder and co-creator of agency services and client solutions.
IBM iXStrategy Director
Oct. 2018 - Sep. 2021New York, New YorkStrategic lead for IBM iX NYC studio, focused on creating exceptional customer experiences to build businesses, by design. Key responsibilities: • Generating and building client relationships • Leading strategic brand and experience planning for clients • Managing high-performing, cross-functional go-to-market teams on delivering business and sales objectives through innovative experiences and engaging marketing campaigns
IBM iXAssociate Director Of Strategy
Feb. 2017 - Sep. 2018
Resource/Ammirati, An IBM CompanySenior Strategist
Jan. 2016 - Jan. 2017Columbus, Ohio AreaBrand and digital strategist, responsible for building brand belonging and delivering impactful customer experiences. Key responsibilities: • Developing strong brand architecture and differentiated positioning for clients across CPG, QSR, and Retail industries • Inspiring bold, creative thinking and being a trusted partner to creative, account, and client teams from briefing to execution • Leading comprehensive Design Thinking process, including: consumer insight development, persona and journey mapping, experience strategy and ideation brainstorms, primary research design and comms planning
Resource/Ammirati, An IBM CompanyBrand Strategist
Jan. 2015 - Jan. 2016
gearDigitalDigital Marketing Manager
Jan. 2014 - Jan. 2015Columbus, Ohio AreaDigitally savvy, performance-obsessed marketer responsible for the planning, execution, management and optimization of high-impact, innovative campaigns. Key responsibilities: • Executing multi-channel, performance-driven media planning and buying • Client relationship management and internal cross-functional team leadership • Performance analysis and attribution modeling to prove online/offline ROI and optimize cross-channel campaigns
Fahlgren MortineSenior Media Planner
Jun. 2012 - Dec. 2014Columbus, Ohio AreaMedia Connections Strategist, responsible for establishing effective marketing & content strategy, partnering with creative teams to bring brand visions to life, determining the best mix of media channels for maximum impact and relevancy, and managing + optimizing integrated marketing campaigns. In this role, I established: • Experience in developing strategic media plans and executing buys across traditional (TV, radio, print, OOH) and digital (display/video, paid search, social media, online audio) • A dedication to maintaining a deep understanding of digital and social media channels + consumer, cultural and industry trends • Exceptional account management skills through building meaningful relationships with clients, advertising platforms and media influencers • A data and insight-driven approach and performance mindset by managing and optimizing campaigns
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