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Work Background
Mitfokus Soluções FinanceirasHead of Marketing
Feb. 2023 - Jan. 2024Campinas, São Paulo, Brasil
Mitfokus Soluções FinanceirasBusiness Partner
Jul. 2022 - Jan. 2024Go-to-Market e Expansão Mitfokus, com foco no mercado de médicos recém-formados e parcerias estratégicas.
FIND - Soluções TributáriasCEO & Founder
Jun. 2022São Paulo
B2B ExpertCEO & Founder
Feb. 2022
ROITChief Strategy Officer (CSO) | Head of Sales, Marketing and Customer Success
Feb. 2021 - Apr. 2022Curitiba, Paraná, BrazilStrategy and action plans definition with the CEO. Commercial management of all products of the group: Tax Consulting, Tax and Accounting BPO, Saas Platform (ROIT BANK) and Cash Flow Story (nationalized product).
B2B Negotiation with middle market and corporate, national (Brazil) and international.
Lectures, interviews, national and international events – organization and participation as speaker • Strategy – Market and competitors, national and international; brand and market positioning definitions ; investment funds interaction; strategic partnerships development.
• CRM – Customer journey mapping and adjustments; Hubspot definition and implementation projetc management.
• Sales – All products strategic planning and B2B Sales Operations Leadership.
B2B Complex Sales – ROIT platform for integration with SAP (B1, ECC e S/4 Hana), TOTVS (Protheus) e Oracle (Netsuite).
• Marketing – B2B Marketing strategy leadership, with internal execution team and agency outsourcing.
• Customer Success – CS operations modeling leadership, Key Account Managers training and Onboarding management
• New products, developed and/or launched – ROIT Learning, ROIT Capture, Cash Flow Story. Hubspot | Pipedrive | Adobe Suite | G-Suite | Jira | Confluence | SCRUM
ROITHead of Growth and Sales
Jul. 2020 - Apr. 2022Curitiba, Paraná, Brazil• Management of the commercial process of ROIT Group: team building, definition of inbound and outbound processes, monitoring of sales funnel metrics, analysis of the group's revenue goals, focusing on results and market-share by product.
• Training and team development using sales methodologies such as SPIN SELLING, technical specifications of the product, etc.
• Market analysis by product: initial TAM research, definition of initial target audience, personas, players, SWOT, competitive analysis, branding references, traction channels.
• Strategic and tactical planning: construction and testing of business models and detection of PMF for ICP adjustments. • Market Development: application of growth methodologies to analyze and develop the ICP, strategic partnerships and events.
• Monitoring of metrics such as AARRR, Churn Rat, CAC.
ROITHead of Growth
Jan. 2020 - Jul. 2020Curitiba, Paraná, Brasil
ROITBusiness Development and International Relations Coordinator
Mar. 2019 - Jul. 2020Brasília, Brazil
Amcham-BrasilAccount Manager - Customer Success
Apr. 2018 - Mar. 2019Brasília, Brazil• Customer portfolio management – diverse market segments (60 companies).
• Strategic planning for the associated companies performance with Amcham and negotiation with C-Levels.
• Data CRM management - Protheus/TOTVS.
• Business matchmakings based on supply and demand affinities, and networking management in events.
• Coordinated actions with Acquisitions, Products and Services, Sponsorship and Government Relations areas.
• Product development project for Brasilia’s Embassies – Conception, and in loco mapping, with embassadors and commercial teams.
Escola Livre Porto Cuiabá - Waldorf SchoolEnglish Teacher
Aug. 2011 - Dec. 2017Cuiabá, Brazil• Research, design and preparation of class and events – Waldorf pedagogy e Cambridge.
• Design and leadership of school presentations. (Plays, musicals, dances, fairs)
• Social medias monitoring (Instagram).
• Planning and organization for parent-teacher pedagogical meetings.
• Class journals and individual reports elaboration. • New teachers’ instruction and training.
• Projetc developed: English language expansion in the curriculum of regular education, based on the Waldorf pedagogy. Market reasearch, offering plan, implementation and support.
Mapa-Múndi - Language CenterEnglish Teacher
Feb. 2011 - Dec. 2017Cuiabá, Brazil• Prospection for English and French new classes through various media channels.
• Relationship with Cambridge representative to define materials.
• Events organization to introduce students to the school and external community.
• Teaching English to children and adults, with Cambridge material and/or personalized private lessons.
• Preparation of tests and student performance reports and information about the activities of the Language Center.
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