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Network Power<100 people
Roles
🔥20%
Startup Founder
💸20%
Marketing
✔️20%
IT
Geos
🇷🇺80%
Russia
🇮🇱20%
Israel
Work Background
Tech Product Lead
Happy Travel & Tourism Tech Product Lead
May. 2022United Arab EmiratesHappy Travel.com is an ambitious UAE-based travel tech startup (B2B wholesaler platform) that was successfully launched in the UAE market in 2020. Key Responsibilities: • Developed and implemented product strategy to improve four apps within priority on customer's problems & requirements, improve booking conversion rates & reduce cancellations • Oversaw IT team workflow in YouTrack, and conducted sprint planning, retrospectives sessions and demos • Prioritized backlog using adapted ICE model, considering development cost, commercial impact, and business segments • Prioritized onboarding future tech partners via Direct API or Travelgate, Netstorming, Juniper, and Technoheaven, successfully onboarded 15+ API suppliers and 10+ API within past year • Directed the business logic and task definition for launching MVPs of internal company products • Constructed Customer Journey Maps (CJM) and created user stories • Conducted product interviews based on Jobs-to-be-Done (JTBD) to determine customer needs. • Developed a tree of product metrics and defined tasks for monitoring and evaluating metrics with Metabase • Formulated and prioritized hypotheses following the HADI methodology • Evaluated business metrics to refine product strategy and reprioritize backlog
Chief Commercial Officer (CCO)
BnovoChief Commercial Officer (CCO)
Mar. 2021 - Nov. 2021St Petersburg, St Petersburg City, RussiaBnovo is a leading cloud-based SaaS product in the hospitality management software market in Russia & CIS, serving over 3000 clients with a range of operational task automation models, including Property Management System, Channel Manager, and Booking Engine. Commercial Director: • Revenue 2020 + 15% (include freezed period with Covid-19 (Full Q2, 2020)), Revenue 2021 Q1-Q3 + 25% (Total 2021 - Forecast +40%); • Implemented Sales Department strategy, including the expansion of cold sales with a call center and remote managers in the region, growing the team from 5 to 8 employees • Developed SOPs for marketing and sales staff from scratch • Initiated hypothesis testing (HADI) and adopted OKR methodology in Sales & Marketing departments • Reduced CPA by 40% and increased the number of leads per month by +120% Achieved a 7% increase in target lead-sales conversion using JTBD, CJM, and AARRR frameworks
Chief Marketing Officer
BnovoChief Marketing Officer
Mar. 2020 - Mar. 2021St Petersburg, St Petersburg City, Russia• Formulated and executed Marketing Department and anti-crisis (COVID-19) strategies • Doubled SMM followers and achieved +270% engagement • Successfully collaborated in over 40 cross-marketing initiatives • Crafted and executed Brand strategy • Successfully launched a new website • Organized and hosted 20+ online events with over 6,000 unique participants, achieving an 18% conversion rate for new participants • Launched 5 new company appsFormulated and executed Marketing
Business Analyst
Mozart Hotel GroupBusiness Analyst
Jun. 2018 - Apr. 2020Прага, Чешская РеспубликаMozart Hotel Group is an international hotel chain with a matrix management structure. HQ operated 8 hotels in 4 EU countries. The total number of rooms - 1387. HQ Residence: Russia. The key targets were to improve the digital transformation of processes between the chain's hotels and to create the GRM standards (including the rating prediction report). Key achievements and tasks: • Development of the end-to-end analytics system; • Control and implementation of integration between systems (PMS, Chanel Manager, Booking Engine, Google Analytics); • Guest Relation Management (Development of KPI for Guest Relation Managers and building of a system for increasing the ratings with conventional methods, using various marketing tools); • Planning & budgeting of marketing activities and advertising campaigns; • Optimization of business processes in Marketing, Reservation and Sales Departments; • Software selection for Marketing, Reservation and Sales Departments; • Increase in share of direct booking from 2 to 12%; • Participation in the preparation of the hotel chain rebranding;
Marketing Director
Nevsky Hotels GroupMarketing Director
Nov. 2012 - Apr. 2018Санкт-Петербург, РоссияNevsky Hotels Group manages 8 hotels located in the center of St. Petersburg. The company was founded in 2002. Total room number – 350. • Led a 4-member team (Marketing Manager, PR Manager, Content Manager, and Designer) • Budgeted and managed a 12 million annual marketing budget • Developed and executed Marketing Plan • Pioneered Digital Transformation with an integrated Property Management System and Channel Manager • Successfully implemented end-to-end analytics and analyzed hotel software • Oversaw Web Analytics & Market Analysis, managed SMM activities & Content Management • Coordinated online campaigns with advertising agencies on Yandex and Google • Executed e-mail marketing campaigns with Sendsay • Boosted customer retention through e-mail marketing and loyalty program • Collaborated with media for editorial placements and posts, organized press and blog tours, and worked with bloggers/opinion leaders • Led rebranding efforts for the company • Developed a pool of SOPs for the Marketing and Front Office Departments • Increased direct booking share from 17% to 32%, and enhanced sales of additional services • Successfully launched new hotels

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Consulting in B2B Travel Tech
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