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Work Background
First Line SoftwareLead UI/UX Expert
Mar. 2023Bogotá, Distrito Capital, Colombia
Pro Indie MusicConsultant & Lead Product Designer
Sep. 2022 - Apr. 2023Bogotá, Distrito Capital, ColombiaPro Indie Music is a Mexican startup helping developing artists and bands grow their career and monetize in an easy and quick way their streaming and social media platforms. Am the Lead designer of the mobile, web and managers application.
MonstarlabSenior Product Designer
Jul. 2022 - Mar. 2023Bogotá, Distrito Capital, ColombiaI lead the Egon Zehnder firm with its Executive Search, Board Consulting and Leadership Strategy services platform designs. 2 designers under my leadership and responsible of the complete UI design sprint pace. Currently designing the LAS platform which will lead to an estimate of ~40% cost reduction on a yearly average of 7.6MM USD assessment process. Successfully implementing a design system that increase consistency and decrease development time by ~15%. I Work with executives and stakeholders to gather requirements, create wireframes and production ready designs for the platform, which automates and centralizes assessment processes and will save an average of 14 hours per executive.
WonderSenior Product Designer
Nov. 2021 - Jul. 2022Bogotá, Distrito Capital, ColombiaWonder provides extraordinary food made to order in a mobile restaurant that comes to you. I managed to design and improve 14 new features for the consumer mobile app and the merchandising tool. Delivered on-time design sprints for a team of 10 developers in china, ensuring features were built to spec and used by stakeholders in New York. Created wireframes and prototypes those features that increased customer engagement by ~8%.
Marp Holdings LLCLead Product Designer
Jun. 2021 - May. 2022Bogotá, RemoteMarp holding tackles the need in USA to provide an all-in-one fulfillment solution for B2C and B2B. I was hired to design the warehouse management system platforms for the admin back office and the consumer webapp. Designed & implemented a viable web app design roll out to support the company to capture & win $3M of opportunity, increasing revenue by 25% and new warehouses deals in California and Los Angeles.
Synack, Inc.Senior User Experience Specialist
Jan. 2021 - Nov. 2021Bogotá *- RemoteThe company combines AI and machine learning enabled security software with a crowdsourced network of white-hat hackers to help keep its customers secure. I worked on Qualys® Reports Ingestion, Triage as a Service Flow and the Web Assets Report Creation wireframes and production designs. Successfully gathered requirements from various stakeholders to create detailed wireframes. Delivered high-fidelity production designs that were used in the final product.
Grupo FormaxConsultant Product Designer
Nov. 2020 - Jan. 2021Bogotá, RemoteLogistics orchestrator that uses the capabilities of neural networks and AI to orchestrate unforeseen events and optimize the operational chain. I designed the admin back office and created a consistent Design System repository based on material UI to improve and increase delivery for developers’ hand off by 15%. Provided front-end support platform for 2 web applications, increasing customer satisfaction rates by 25%. Omnix Clients generate more than 10M transactions per month, attended by this platform.
RetornaSenior Product Designer
Aug. 2020 - Oct. 2020Bogotá, Distrito Capital, ColombiaRetorna is a fintech company in Chile that lets users send money abroad. I was hired to lead design for the consumer mobile app, the POS app and the GiftCards feature. I implemented a bi-weekly design sprints to build features used by more than 40K Users, 6 clients and 4 partners.
tybaSenior Product Designer
Oct. 2019 - Feb. 2021Bogotá, Bogotá D.C. Department, Colombiatyba is a fintech company from CrediCorp Capital that has a mobile app where users can invest and make retirement investment plans. Designed a digital investment experience for 16K users, resulting in increased user satisfaction by 10%. Successfully made it possible to invest digitally in Colombia, by designing the legal and compliance flow, increasing user base by 5%.
ValiuFounding Partner & Head of Design YC S19
Oct. 2018 - Oct. 2019Bogotá D.C., ColombiaI managed the Design team to establish the UX and UI processes and methodologies for the mobile and the lite app. The company estimated a $15 billion market and was growing 35% month over month. The user experience flow design made it possible to raise 1.2MM USD in a series A funding round from YC, we grew from a 1K user base to 8K in over a year, also allowing us to raise an additional 5MM USD in a series A venture capital investment by 2020.
PreoUX researcher
Jun. 2018 - Nov. 2018Bogotá D.C., ColombiaPreo was a loyalty and rewards and loyalty app for Bavaria group under the acquisition from AB Inbev to run over Buenos Aires and Bogotá. I was responsible for Planning and Research all matters related to the new and ongoing features as Running Focus Groups, Making User interviews and surveys, Running Design Thinking Sessions, Delivering all the findings and data to stakeholders and decision makers.
PreoUI/UX Designer, Motion Designer
Apr. 2017 - Jun. 2018Bogotá D.C., ColombiaPrototyping, animation and layout design for the mobile app
LOUD ROOM CREATIVEProduct Designer
Jan. 2017 - Mar. 2017Bogotá, Distrito Capital, ColombiaI designed digital products and motion graphics for Colombian clients around e-commerce and marketing.
Social ReportMotionGrapher
Jan. 2016 - Jan. 2017Valencia, VzlaAdvanced Motion Graphics Designer with 2d and 3d Animation.
Semprenoi AmericaAudiovisual editor
Sep. 2014 - Jan. 2016Valencia CaraboboEdition, animation and pos-production of broadcasting footage and commercials for Television channels such as CNN en Español, Discovery Channel, Warner Channel, Space, Discovery Kids and others.
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