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Work Background
KMGVice President Marketing
Aug. 2024 - Sep. 2024• Directed strategic go-to-market marketing initiatives for FinTech client, overseeing digital advertising, content marketing, and event planning to achieve business objectives
• Managed detailed project plans on Monday.com, ensuring on-time delivery of marketing initiatives while maintaining seamless organization in tools like Google Drive and Sprout Social
Gregory FCAAssociate Vice President, Social Media
Nov. 2022 - Apr. 2024• Developed and executed paid and organic social media campaigns across diverse verticals, driving engagement and measurable ROI
• Managed and mentored a team of 3-5 social media specialists, fostering collaboration and growth
• Analyzed campaign performance metrics and implemented actionable improvements to optimize results
• Led sales presentations to showcase tailored social media strategies and secure client buy-in
• Collaborated cross-functionally to ensure seamless campaign integration and execution
PREITSenior Digital Marketing Manager
Dec. 2019 - Nov. 2022• Oversaw B2B and B2C digital communication channels, including paid and organic social media, email, website, and content
• Increased corporate Instagram following by 31% and boosted overall engagement rates YOY in 2021
• Developed and executed corporate communications strategy for internal and external stakeholders
• Launched quarterly newsletters for business partners, enhancing engagement and information sharing
• Created and distributed quarterly investor updates to strengthen transparency and stakeholder relations
PREITDigital Marketing Manager
Jan. 2018 - Dec. 2019Philadelphia, Pennsylvania• Led B2C organic and paid social media initiatives across channels, driving foot traffic, event attendance
• Created and executed content strategies for a portfolio of 18 properties, including weekly newsletters and seasonal campaigns
• Delivered detailed monthly analytics reports on digital marketing initiatives' performance
The Siegfried GroupMarketing Associate
Sep. 2015 - Dec. 2017Greater Philadelphia Area• Enhanced & evolved brand awareness through social media, websites, publications, and
collateral
• Maintained company Wordpress sites by posting content and regularly updating assets
• Led monthly new hire orientation presentations on personal branding on social media • Project managed Siegfried Leadership Program, which empowers high school students to build
individual leadership skills
• Collaborated with community organizations to welcome over 400 attendees to the inaugural
event in 2016; grew to over 500 attendees for 2nd event in 2017
Boy Scouts of America - Del-Mar-Va CouncilFinance Specialist
Jul. 2013 - Sep. 2015Wilmington, Delaware• Designed collateral for fundraising campaigns and all special events Committee member for
Northern area events and Council liaison to volunteers • Built and maintained relationships with major corporations within the Wilmington area • Contributed in growing an annual special event (Chili Run) from a net of $734 or 12% in 2013 to
$6,405 or 58% for 2014 • Coordinated largest annual fundraising dinner, with a gross increase of 75% over the previous
year
ImageNet docSTARMarketing Assistant
Dec. 2012 - Jun. 2013Malvern, PA• Executed new marketing and PR campaigns through e-mail and press releases • Provided demonstrations of product to potential clients, as well as training on-site and
webinars to new clients
• Created estimates, proposals and contracts, along with invoices and purchase orders in Quick
Books, as necessary
TW Ponessa & AssociatesTherapeutic Staff Support
Jun. 2011 - Dec. 2012Exton, PA• Delivered one-to-one emotional support and behavioral interventions to children/adolescents
in need of Behavioral Rehabilitative Services
• Provided interventions as a model for parents, family members, school personnel, and other
significant individuals to teach and reinforce a child’s appropriate expression of emotions and pro-social behaviors
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