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Work Background
Exellate | Tiktok Shop Partner AgencyConsultant - Beauty & Retail
Jun. 2025Warwick, Rhode Island, United States
Global Beauty Brands Connection LLCPresident
Sep. 2019Bonita Springs, FLGlobal Beauty Brands Connection was created to help start ups as well as emerging beauty brands that are looking to gain exposure in the North American marketplace via an e-commerce platform. Our goal is to help companies with limited media budgets gain insight into what "works" for them via a "real time" selling platform. Our team consists of social media experts, brand builders, former retail execs and sales execs, all within the Beauty and Food categories. More to come in the next several months as the finishing touches are being applied to this exciting new concept in B to C selling!
VITA LIBERATAConsultant/National Account Manager
Apr. 2013 - May. 2015North AmericaResponsible for all logistics, local purchasing, the development of sales to major accounts on our newest collection of self tanning products to the mass market as well as sourcing merchandising options/concepts.
European Solutions LLCVisionary/CEO/CFO/CMO
Jun. 2012 - Sep. 2019RHODE ISLANDMarketing, Branding and Sales Development Specialist for upscale beauty brands from Europe, including the following additional services: 3PL advice, social media advertising, PR Firm management/selection, trade class identification, financial model development and merchandising expertise. We also assist in the FDA Registration process and check packaging for US compliance factors/conditions. Short term fee based consultancy with NO long term contracts. Menu Service driven based on individual client needs. We are a niche based business and avoid conflicting brand representation. Unique Products only need to inquire; we pride ourselves on truly value added unique products that make a difference to our retail partners' bottom line.
Lord and Berry, Inc.CEO North America
Sep. 2010 - Jan. 2014Running day to day sales, marketing, distribution and financial aspects of the company- leading all efforts to also expand a franchising division within the North, South and Central American marketplace. Lip and Eye Cosmetics made in Italy.Fashion Branding Positioning Statement.
Baylis and HardingNational Sales Manager
Oct. 2009 - Oct. 2011Sellion ClientManaged and developed national sales efforts for B and H. Big Box retailers
Sellion Inc.VP of Sales and Marketing
Apr. 2005 - Apr. 2012Warwick, RIDevelop sales/marketing/advertising/financial and logistics plans for several European manufacturers whom are looking for big box retailer exposure in the USA and Canada.
Lederle LabsRegional Manager
Jan. 1983 - Jan. 1986
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